Canadian summers are just too short! No doubt it is the length and harshness of our winters that have us cherish this season so much. Summers are special: filled with family gatherings and trips, with escapes to water and chillaxing with friends. It is also a time when most put off work decisions and accept a litany of excuses concerning missed deadlines and incomplete projects.
However, we are just a little over two weeks away from Labour Day - a.k.a. the day of reckoning for procrastinators and great-escape artists. For those with public and government relations issues, early September often signals a time when everything gets serious again and "the rubber must hit the road." If you have a plan, time to execute; if you don't have a plan; time to draw one up - and be quick to implement it!
This Fall will provide great opportunities for those organizations prepared for the election aftermath. There could potentially be huge shifts in direction with new MPs, a reconfigured Parliament, and perhaps a new government. For us in the PR/GR business, all of this is very exciting!
But, let's not get ahead of ourselves. There's still a full two weeks of summer to go. Let's enjoy what is left!