EPIPHONE-- FOR EVERY STAGE
:
Epiphone Evolves In 2020
With New Guitars and New Brand Look
New Line-Up Announced Ahead Of Winter NAMM 2020
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Epiphone Made In The USA Texan.
Epiphone is For Every Stage…
NASHVILLE, TN (January 10, 2020)
Epiphone
--the leader in affordable professional instruments--emerges fresh for
2020
with new brand positioning –
Epiphone “For Every Stage,”
new guitar collections and new energy. “Since
1873, Epiphone
instruments have set the standard for accessible authenticity. Whether you’re learning your first song in your bedroom, or rocking a stadium stage,
Epiphone
has always been there, at every stage and for every stage” said
James “JC” Curleigh, Chief Executive Officer
of
Gibson
.
Epiphone
will join
Gibson
in ringing in a new era with a triumphant return to
Winter NAMM
2020
in
Anaheim, CA
(January 15-19).
2020
will take
Epiphone
to the next level as they showcase the new line-up, launch new collections and artist collaborations with instruments that nurture new players across
generations, genders
and
genres
of music.
2020 marks a new opportunity for
Epiphone
to give dealers and retailers a sneak peek of new collections and signature artist guitars. For more information, visi
t
:
www.epiphone.com
.
Epiphone -- FOR EVERY STAGE
(photos open for media use):
HERE.
The new guitar portfolio has been reorganized into
Epiphone Originals
and
Epiphone Inspired
by Gibson
.
“We are evolving Epiphone and unleashing it with a new look and new collections. We are going back to basics simplifying the collections into Epiphone Originals and Epiphone Inspired by Gibson,” adds
Cesar Gueikian, Chief Merchant Officer
of
Gibson
. “Les Paul himself started working on his own solid body electric guitar at the Epiphone factory on 14
th
Street, New York City back in 1941. It culminated with the ‘Log’
which influenced Gibson to create the Les Paul model a decade later, arguably the most iconic guitar of all time. We are paying tribute to this heritage and particularly to the Gibson Golden Era with the Epiphone Inspired by Gibson Collection, which includes Original and Modern Collections following the same foundation core organization we established with Gibson.”
Epiphone’s Inspired by Gibson Collection
offers fans classic
Gibson
models like the
Les Paul
, the
SG
,
and the
ES-335
at an accessible price. Designed from
the original Gibson
blueprints,
Epiphone’s Inspired by Gibson Collection
includes a
Kalamazoo headstock
, upgraded electronics and finishes across the
Les Paul Junior
,
Les Paul Special
,
SG Special
,
Les Paul Standard 50’s
,
Les Paul Standard 60’s
,
SG Standard
,
61 SG Standard w/Maestro
,
Designer Collection Explorer
,
Firebird
and
Flying V
as well as, a
Les Paul Studio
and
Les Paul Modern.
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Epiphone Inspired by Gibson Collection: Les Paul Custom in Ebony, Les Paul Special in TV Yellow, Flying V in Ebony, Les Paul Standard 50s Heritage in Cherry Sunburst, SG 61 Maestro in Cherry, Firebird in Vintage Sunburst, Explorer in Ebony and SG Special in Pelham Blue.
“We are launching the new Epiphone Original Collection giving players the authenticity they crave and finally telling one of the greatest guitar stories of all time,” adds
Mat Koehler
,
Head of Product Development
at
Gibson
. “The Epiphone Originals were at the forefront of the folk, blues and rock ‘n roll revolutions. We are excited to showcase the first wave of new Epiphone Originals at Winter NAMM 2020.”
The
Epiphone Original Collection
features new and classic
acoustic and electric
instruments that
Epiphone
fans worldwide depend on for every stage of their lives.
For the first time in decades
Epiphone
is launching
Epiphone Made in USA
starting with
The Texan
, made in the
Gibson Acoustic
factory in
Bozeman, Montana
.
Since
1958,
the
Epiphone Texan
has been the inspiration for generations of
world-class songwriters
including
Paul McCartney
and
Peter Frampton.
Now,
The Texan
is
made in the USA
once again, proudly
handcrafted
by
Gibson’s finest acoustic luthiers
. Featuring all
solid woods, X-bracing
,
and a
25.5” scale length
for a powerful tone,
Epiphone Made in USA
is available in
Antique Natural
and
Vintage Sunburst.
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Epiphone SG in Pelham Blue.
Comprised of
Epiphone’s
most iconic acoustic guitars from the
1960s
the
new
Epiphone Masterbilt Original
Collection
is built overseas with old-world techniques and includes the
Texan, Frontier
, and
Excellente. Epiphone Masterbilt Acoustics
look and play beautifully at an accessible price point.
“The legacy of Epiphone is long and stellar. Think of it: nearly a century and a half of building some of the most beloved guitars over that history,” says
Alex Lifeson
. “I recall with great satisfaction, Keith Richards's Casino as well as John Lennon's and George Harrison's, and the unique tone of Jack Casady's bass. I'm delighted to be back in the Epiphone stable with my own Signature model that provides a solid platform for any guitarist's needs.”
"In my teens, I had a guitar-playing friend who had an Epi. This was my first encounter with the brand and his guitar played and sounded so much better than mine,” says
Vivian Campbell
. “I tried to persuade him to sell it to me, but he knew better. I've always been impressed by the quality of Epiphone and lately that impression was very much reinforced when I had the pleasure of working with the company on a replica of my Dio ‘Holy Diver’ Les Paul. The build quality and attention to detail is professional grade and as such, I've used the guitars onstage with both Def Leppard and Last In Line many times over the past year."
“Working with Epiphone is a career highlight- something I never dreamed could be possible when I first became a working musician,” says singer-songwriter, musician
Emily Wolfe
. “Their guitars allow me to create the sounds I hear in my head and bring me closer to making music that will one day, hopefully, be as classic as the brand itself.”
“Epiphone. It’s more than just a name on a headstock. Epiphone has solidified itself as a legacy and icon in every facet of music creation over the past 150 years,” adds guitarist
Jared James Nichols
. “Personally, in my career, Epiphone has been with me every step of the way. To see the 2020 re-launch and revitalization to this historic brand is beyond exciting. Heritage, quality, and tone, Epiphone is back on top!”
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Epiphone Les Paul Custom in Ebony and TV Yellow.
Other debuts include the
Epiphone
UpTown Kat
TM
ES Collection
, the next generation of
Epiphone’s
critically acclaimed
ES-style archtop
, the
Les Paul
and
SG Muse Collection
addressing beginner and advanced players in new finishes with modern features appealing to women and men. No matter what stage in the journey the player finds themselves,
Epiphone
has a model and price point to meet their needs.
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Epiphone Masterbilt Frontier.
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Epiphone Les Paul Special in TV Yellow.
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E
mily Wolfe playing the Epiphone SG 61 Maestro Vibrola.
For all things
Epiphone
, visit:
About Epiphone:
For over
140 years, Epiphone
has been a leading innovator in instrument design with models like the
Casino, the Texan
and
Masterbilt Century Archtop Collection
.
Epiphone
began as the
“House of Stathopoulo”
family business in
Sparta
in the 1870s and rose to fame during the jazz age in Manhattan before joining
Gibson
brands in 1957. Today,
Epiphone
continues to make history from its headquarters in
Nashville, TN. Epiphones
have powered classic recordings by
Les Paul, The Beatles,
and
The Rolling Stones
along with today’s top artists like
Peter Frampton, Gary Clark Jr, Tommy Thayer of KISS
and
Lzzy Hale
.
Epiphone
offers
innovation, history,
and
a lifetime guarantee
. At
Epiphone
we're designers, players, mavericks and we're passionate about everything we do.
About Gibson:
Gibson Brands
, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in
Nashville, TN
,
Gibson Brands
has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The
Gibson Brands
portfolio includes
Gibson
, the
number one guitar brand
, as well as many of the most beloved and recognizable music brands, including
Epiphone, Kramer, Steinberger
and the
Gibson Pro Audio
division
KRK Systems
.
Gibson
is dedicated to
quality, innovation and sound excellence
so that music lovers for generations to come will continue to experience music shaped by
Gibson Brands
. Learn more at
http://www.gibson.com
and follow us on
Twitter
,
Facebook
,
and
Instagram
.
###
For press interviews and reviews regarding
Epiphone
, contact:
Libby Coffey
PRIME PR GROUP, INC.
+1 626-676-4993
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