Trilogy Tidings
August 2008
in this issue
     Our recent relocation to North Carolina reminds me of an old business book that warned of remaining in one's "comfort zone" and the benefits of escaping it from time to time.  Well, that's what I did, and I'd like to share some immediate reactions from having done it recently.
     Specifically, I want to talk about moving, learning about a new business community in the Research Triangle, and discovering some new resources there for entrepreneurs and investors.  I also want to acknowledge the 18-month anniversary of this newsletter and tell you about our new Web site.

Trilogy Logo

A Moving Experience

      Have you relocated your household lately?  If not, you almost certainly don't remember how painful it was dealing with all the bothersome details that have to be managed on a compressed time scale.  Here's a reminder: real estate transactions, bank accounts, address-change notifications, things in the new home that aren't finished or don't work, utilities connections, Internet access, new healthcare providers, new driver license and auto registrations, insurance, and much more.  Whew!  I had certainly forgotten and I'm glad most of that stuff is behind us now.  Now I can begin to re-focus on business.  I recommend moving as infrequently as possible.

Thoughts to share?
Your Comfort Zone
     On the other hand, I recommend escaping your comfort zone as often as needed to stay fresh and vital.  I did it by relocating our household and our business.
     A book entitled "Danger in the Comfort Zone: From Boardroom to Mailroom - How to Break the Entitlement Habit That's Killing American Business" by Judith M. Bardwick appeared in 1992.  I actually don't recommend the book.  It was distributed to his staff by a boss of mine to stimulate our productivity; it didn't work.  However, one of its tenants is certainly valid: Escaping your comfort zone can invigorate you, provide new outlooks on life and business, and generally get your juices flowing.  This involves taking (generally small) risks in exchange for new experiences and attitudes.  I've experienced these benefits manifested by meeting new people, discovering new resources and opportunities, and stimulating some business development tasks at Trilogy.
Thoughts to share?
The Research Triangle  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
      That's the moniker attached to the Raleigh/Durham/Chapel Hill region of North Carolina, where we are now.  Like Boston, it has strong academic drivers, and the state has a long-standing track record of financial support for promoting the formation and relocation of businesses, especially those having something to do with the life sciences.  I've been interested in the region for a long time; we finally decided to relocate here.  Time will tell if that was a wise decision.
     I've already been surprised by the vitality of the life science business community here and by the enthusiasm and openness of the people I've met so far.  I suspect the local investment community is a bit wanting, certainly in comparison to Boston and Silicon Valley.  But otherwise the level of support for entrepreneurs is great.  In particular, I commend to your attention the Council for Entrepreneurial Development ( www.cednc.org).  You don't have to live here to benefit, since one of its resources ( www.startups247.com/wiki) offers transcripts of prior presentations to prospective business owners on a wide range of topics - quite impressive.
     The Research Triangle is worth a look, whether you're seeking new technology, a new job, investment opportunities, or a consulting partner.  (As it happens I know of a really good management consulting firm down here!)
Web Site Fiddlin'
     I suspect our relocation has also had something to do with my decision to "professionalize" the Trilogy Web site or, as some might claim, make it look like every other Web site.  There's some truth to that.  But while its content has been okay, I've been increasingly embarrassed over the last ten years by its clunky interface and awkward navigation devised by its amateur designer -- me.  So I enlisted assistance from John DelRios to improve the site.  The result can be inspected at www.trilogyassociates.com.  I welcome your comments, complimentary and otherwise.
Our Anniversary
     Events overtook me, since the first anniversary (February 2008) of this newsletter passed without my notice.  (I know that you noticed and toasted the event - right?)  I now realize the 18-month anniversary has arrived (hold the accolades, please).  This may be a good time to recount the topics I've covered (almost) monthly since the inaugural issue.
     Accomplished "email marketers" post their old newsletters and blogs on their Web sites.  Alas, I do not fit that definition.  However, you can peruse the following list and just let me know if you absolutely must gain the benefit of my wisdom on one or more of these topics.  I will respond by sending you those back issues straight away, and I'll be delighted that someone actually reads these ramblings to the end.
Internal due diligence
More insight on internal due diligence
An embarrassment of riches (wants vs needs)
Innovation and design excellence
Managing change and innovation
Dimensions of opportunity assessment
Validation, diagnostics and disruptive technologies
Framing your messages
Hearing the voices of lead users
Assessing new technologies
Innovation vs invention
Liability, doing it wrong and recessions
Uncomfortable realities
One account, multiple customers
What does Trilogy do? 
     Trilogy Associates facilitates business growth and renewal through commercialization of new products, providing the following services:
  • Opportunity assessment
  • Business planning and enterprise growth strategies
  • New-product conceptualization, commercialization and marketing
  • Market research and competitive assessment
  • Business development and partnering
  • Market and technological due diligence
  • Assessment of the therapeutic and diagnostic potential of novel technologies
  • Design of efficient and effective development strategies for early-stage biomedical products
  • Business and technical writing/publishing

     Inquiries to establish whether and how we might support your business initiatives are always welcome.  Contact us.

Resources from our Archives 
     Check out our Reading Room to view my published articles, presentations and white papers on a variety of topics.  Let me know if you find one or more of these useful, and feel free to share them with others with appropriate attribution.
Contact Information
ContactInfoJoseph J. Kalinowski, Principal