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As part of my continuing education
To maintain my business licenses
I must attend an Ethics class...
This class must be taken every 2 years
Bankers, Attorneys and other professionals
Must take the Ethics class every year
The class I was attending
Began with this question…
What is the first thing that comes to your mind
When you hear the word...
Ethics …
Many in the class answered….
Trust...
For years...that was the correct answer...
Today…There is a new standard of measure…..
How do our services benefit the client…
In the 1960s...
2 simple questions were asked to groups of professionals
1st question:
How many of you willingly made a false statement to a client… Just to get a sale…
In the 1960s…
1% admitted they willingly made a false statement
To a client to get a sale...
When the same question is asked today…
24% admitted they willingly made a false statement
Just to get a sale...
OK….
That makes me uncomfortable…..
Next question:
How many have witnessed someone making a false statement to a client just to get a sale...
Yet….You did not report it...
Because….You didn’t want to rock the boat…
In the 1960s
½ of 1% admitted they failed to report
Someone making a false statement
Today
26% admitted they did not do anything….
For they did not want to rock the boat…..
Can you believe that…
24% knowingly will make a false statement...
26% admitted to witnessing someone making a false statement...
Just to get a sale…
That means 50% of the professionals
We are currently dealing with...
Actually admit to not acting ethically
When dealing with a client...
Where do we go from here…
What happened to treating people
The way you want to be treated…
How does our services benefit the client…
These should not just be hollow words
That should be the basis for all we do...
People like to deal with people…
They know...
Feel comfortable with...
And can trust...
Life...as in business...
Is about building relationships
Based on trust...
Let us never lose sight of that...
Be Sure... To Pay it Forward…..
Everyday is a Gift...
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