Evaluate & Adjust

Make a plan to evaluate your communication activities and adjust when needed. Start by learning more about measuring the concepts of Simple, Specific, Structured, and Sticky to determine the effectiveness of your message.

Check out new tips below from

Topic 1: Developing a Communications Plan.

Evaluate

Review Pages 13-15 for a list of possible measures to evaluate both how your message was created and delivered (i.e., the process) and the impact the message had in changing perceptions, attitudes, and behaviors (i.e., the outcome).

Adjust

See Page 17 for tips on an informed approach to adjusting your communication activities in order to maximize impact.

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