A Premium Sponsorship Option
that Makes your Attendees Feel Like Guests
How The Black Nurses Association got CVS Sponsorship Back with A Conference Care Package

A collaboration between myself, and event manager, and the sponsor produced a custom package to highlight their brand and address the needs of attendees.

A shared sponsor and association mission of helping people find their path to wellness fit perfectly with our goal of taking care of your community

 Although the attendee's interests are well aligned with the CVS brand, the association was unable to deliver a creative sponsorship that highlighted the company's products, engaged potential customers and drove traffic to their booth.
A couple of years ago CVS ceased to sponsor the conference

The objective was to highlight CVS products that would be useful for an attendee during the event. After some suggested heavier items which would have drastically affected shipping costs, I combed the website and walked a store to identify other items that would be lighter and cut costs.


In addition to
the Sprint Package,
they added a pack of travel tissues and a tooth brush cover.
The association already had a perforated printed information sheet to hand out to attendees and provided their own raffle ticket.
Turning a Shipping Error into a CSR Opportunity

A warehousing error sent over 3000 extra toothbrush covers and there were many items left over due to products per case. CVS and myself are based in New England and we decided to have an impact in our community through donation.

I was able to distribute the extra care items to direct impact programs.
Raffle Prizes Specifically for the Nursing Community

Although they ultimately decided on CVS gift cards as raffle prizes,
I had such a great time researching personalized items. By looking at a lower price point per unit, a sponsor can have multiple winners for what a "grand prize" would cost.

Instead of printing shirts, I identified existing products that could be on-site or ordered in the correct size for the winner and shipped to them at home cutting costs.
A Continued Relationship
COMING SOON

How to create a multi-level sponsorship opportunity with
a single care package

Our reinvented packages and new ordering system

A sustainability package featuring snacks and swag items that help an attendee be more eco-friendly at home.

Here is a sneak peek of our
sustainable snacks now available

Conference Care Package
We create wellness packages for a single day or a multi-day event that can be customized for your demographic, industry, or conference location.

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Conference Care Package |617 491-8238 |conferencecarepackage@gmail.com| www.conferencecarepackage.com
A product of Longline Marketing