In 2026, Everyone Has a Newsletter… Should You?

If it seems like everyone and their pet has a newsletter these days—then you’ve clearly noticed their rise in popularity, which borders on ubiquity. 

Newsletters are popular ways to connect with audiences because they allow you to:

• Reinforce your company’s value between purchases 
• Share insights that position your business as a trusted resource
• Organically demonstrate thought leadership and subject matter expertise
• Nurture relationships over time

They’re also advantageous because they don’t require a lot of overhead to produce and send. That makes them extremely accessible for businesses of every size, regardless of budget.

So… do you need to launch or revive your newsletter? Is this just a trend, or is it something to fully embrace in order to stay relevant in the future? We’ve created a two-part blog series to dig into the pros and cons.

But let’s say you’ve already decided to jump in. Maybe you’re now unsure where to start or how to ensure ROI. If you’re worried about breaking through the noise in your customers’ inboxes or nurturing subscriptions so that your efforts actually reach your most valued audiences, then Mad 4 Marketing can help you create a newsletter that truly stands out.

Not for nothing, but our newsletter has grown year over year for decades—and, hey, you’re reading it right now! We’ve got the expertise to help you achieve a newsletter that truly captures your brand, engages your audience, and succeeds over time. Reach out to get started!

We had so much fun attending the unveiling of Plunge Beach Resort’s newest mural, created in partnership with Avenue of the Arts. Two years ago, we introduced Plunge to the AOTA artists, helping spark a creative partnership rooted in Plunge’s strong commitment to the arts. This marks the second annual mural collaboration, alongside the AOTA Alumni Reunion Show now on display in the Plunge lobby art gallery. A perfect blend of community, creativity, and coastal culture.

Our team had a blast at the annual Visit Lauderdale Marketing Luncheon. They are such an incredible partner to us, our clients, and our community.



Loved recapping 2025 wins and getting a first look at their new campaign, Never Lose Your Splash. It perfectly captures the joy, connection, and unforgettable experiences that make Greater Fort Lauderdale shine.

Newsletters are rising in popularity. Do you need one? (Part 1)

A decade ago, newsletters were considered old-school marketing. Resources, instead, were typically pushed toward social media marketing and other fresh alternatives. But all of that has changed in recent years as newsletters have made a swift and striking comeback... Read more.

Does your business need a newsletter? (Part 2)

Not every business needs to chase every marketing trend. The real question isn’t whether newsletters are popular—as we discussed in Part 1 of this series—it’s whether a newsletter makes sense for your goals, audience, and resources... Read more.

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