February 25, 2019
Are you getting the absolute maximum return on your lodging investments?

If the answer is not an unqualified YES, you need to attend the California Lodging investment Conference!
The only One Day Hotel Investment Conference Focused Exclusively on the California Hotel Market.

Join us on March 7th for the 3rd Annual California Lodging Investment Conference at the Westin South Coast Plaza.

 Register at cliconference.com and use our promo code CLIA
Why Should You Care About CLIA Dollars for Scholars?
Online Auction Scholarship Fundraiser opens March 7, 2019
If you are wondering why the CLIA Board of Directors is putting so much energy into our online auction scholarship fundraiser, CLIA Dollars for Scholars , let’s talk some numbers:

The cost of higher education has surged more than 538 % since 1985. In comparison, medical costs have jumped more than 286% while the consumer price index has jumped 121%.” (reported in https://www.bestvalueschools.com/understanding-the-rising-costs-of-higher-education/ )

“California’s unemployment rate was 4.1% in November, the latest data available from the Employment Development Department. Leisure and hospitality, which includes food and drinking establishment, posted the highest number of job gains in November – 12,400 jobs .” (reported in https://www.lbbusinessjournal.com/labor-shortage-and-increasing-wages-put-pressure-on-restaurant-industry/ )

1559 new hotels are under construction in California (reported in https://www.hotelmarketdata.com/Report )
Anecdotally, all hotel operators are aware of the labor shortage. The combined factors of skyrocketing education costs, limited labor availability and new hotels under construction are all contributing to a perfect storm of not enough qualified employees.

You can be part of the solution to this growing problem:

Act today. It's easy and it's good for your property, good for the scholarship winner and good for the industry!
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