|
The value that marketing within telehealth brings to brands as well as patients is unparalleled. Populus is able to bring educational and marketing materials to an individual in an environment where they have nothing else to engage with, just prior to their physician consult, is immensely beneficial to all parties.
Additionally, when you examine the differences in the targeting of a patient or HCP audience from one media platform to the next, most only get somewhat close to the audience that you’re trying to reach. From a patient perspective, even layering analytic data from companies such as Crossix or IQVIA with consumer data such as Acxiom only gets you to an approximation of the audience you’re trying to reach in a digital campaign. At traditional point of care, you have to rely on the hope that a patient is looking at a television screen or other form of media within a physician office.
| 
