April 2023 Newsletter
FEATURED ARTICLE
This is an article I first wrote 26 years ago about customer service, my son, and the national pastime. It is the single best example of Unreasonable Hospitality I have ever experienced. See the book review below. As it is now baseball season, I am pleased to re-publish the article once again.


Lessons Learned at the Ballpark
by Tim Fulton
I often receive my best training in customer service in the most unlikely situations.
My six-year-old son, Taylor, had been pressuring me for weeks to take him to a baseball game. I was still on strike as a major league baseball fan. Hence, I decided to take him to see the local team play in the College Baseball Regional Championships.

The game was terrific. It had all the elements that have made baseball our national pastime: great hitting, exciting fielding, and a late-inning comeback by the home team.

In fact, the home team won the game.

Taylor thoroughly enjoyed the game except for one aspect. He had brought his glove to the game just in case a foul ball happened to drift in our direction. With each pitch, he leaned forward in anticipation of snagging a souvenir ball.

Unfortunately, not a single ball was hit our way.


Tim Fulton
President, Small Business Matters
BOOK OF THE MONTH
When was the last time you had exceptional customer service? A “10” on a scale of “10”?

Great service?

How about good?
 
I think we have come to expect mediocre service. We just hope they’re nice to us. Pray they don’t insult us.
 
And we make up all sorts of excuses when we do get crappy service like they’re short-handed… Underpaid… Sick… Too young… Too old… Too busy.
 
In the best-selling book, Unreasonable Hospitality, author Will Guidara tells his story of taking over a struggling two-star restaurant in New York City and turning it into a four-star restaurant that eventually was named the best restaurant in the world. Rather than reduce service to achieve some success, he doubled down on amazing service to achieve record results.

BOOT CAMP
SBM Boot Camp Kicks Off August 24

The Small Business Matters Boot Camp is designed to prepare small business owners and operators by giving them the tools necessary to steer their businesses in the right direction. Perhaps most importantly, you’ll have the opportunity to network with entrepreneurs that are battling the same challenges and obstacles that your business faces every day.

More than 3,000 small business leaders have participated in this training nationwide. Our next program begins on August 24, 2023, with five full days of executive development on the following Thursdays:

Aug. 24 | Sept. 14 | Oct. 26 | Nov. 30 | Dec. 15

Topics of discussion include:
  • Strategic Planning
  • Leadership
  • Marketing
  • Financial Management
  • Organizational Design

Can’t commit to consecutive classes? No worries, each monthly unit/class is standalone. Attend any missed classes during the next program series, or elect to have someone within your organization attend the unit that relates to their areas of expertise.
To learn more, contact tim@smallbusinessmattersonline.com
DID YOU KNOW?
Are you considering self-publishing the next great business book? Consider the following statistics from zippia.com:

  • Over 4 million new books were published in 2022. About 50% of those books are self-published.
  • Romance is the most popular genre of books sold in the U.S.
  • Amazon controls over 80% of all books sold in the U.S.
  • The average self-published book sells for less than $4.
  • On average, self-published books sell less than 250 copies, with 90% selling less than 100 copies.
SBM BOOKS
— Available on Amazon —
WORDS OF WISDOM
A LITTLE HUMOR
Please let me know if I can help you in any way.

Remember, small business does MATTER.

TIM FULTON
President & CEO
Small Business Matters
(678) 427-9436

"Dedicated to Increasing the Effectiveness and Enhancing the Lives of CEOs"