"Why Corporate Social Responsibility is Dead and Social Impact is the New PR"
Thursday, May 19, 2022
8:30am - 9:45am
In today’s cancel culture, consumers are tired of brands just going through the motions. Instead, they are demanding real impact and smart solutions to the growing list of societal woes.
During this open and thoughtful discussion, Shakira Monet Johnson, Founder & Chief Impact Officer at J.PR & Events, will cover three critical topics:

  • Why social impact is the new PR
  • How to avoid being #cancelled
  • How to measure and communicate your efforts so they are received with fanfare and praise
Join us for this engaging and interactive session as together we address issues that are relevant for everyone in a public-facing role and “C Suite” leadership positions. Additionally, if your career responsibilities include marketing and communications, human resources, social impact, diversity, equity & inclusion (DE&I), and corporate social responsibilities (CSR), this is one discussion you will not want to miss! 

We are excited to have the opportunity to showcase women who are making a difference – for themselves and for others!
Donation Information
The mission of the New Jersey Conservation Foundation is to preserve land and natural resources throughout New Jersey for the benefit of all.

New Jersey Conservation Foundation is a private nonprofit organization. They rely on philanthropic support and grants from a variety of public and private organizations and individual donors.

Through acquisition and stewardship, they protect strategic lands, promote strong land-use policies, and forge partnerships through education and assistance programs, to achieve conservation goals.

Since 1960, New Jersey Conservation Foundation has protected over 125,000 acres of natural areas and farmland in New Jersey – from the Highlands to the Pine Barrens to the Delaware Bay, from farms to forests to urban and suburban parks.
Questions, Comments, Concerns? Contact Colleen Logan

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