Location, Map, Address for Your GPS

Tradeshow, Luncheon, Seminars, Awards
Birmingham Jefferson Convention Complex (BJCC)
East Exhibition Hall
2100 Richard Arrington Blvd. North
Birmingham, AL 35203

Parking Garage for Exhibitors
East Parking Garage P4
22nd St N
Birmingham, AL 35203
Exhibitors will need to pick up parking vouchers BEFORE parking in the garage. You can pick up your parking vouchers at the registration desk when you come to unload. Exhibitor unloading is at Dock 4 off of 11th Avenue North.

Welcome Reception
Southern Kitchen & Bar
2301 Richard Arrington Jr Blvd N #300
Birmingham, AL 35203

Mark Farrar, executive director, 615-604-4616
Trey Schaefer, show chair, 205-482-1219
SPPA Office, 205-588-8004
Today's Schedule
Monday, February 11, 2019

11:00am Registration Desk Opens (BJCC East Exhibit Hall Lobby)

11:30am - 12:30pm Membership Luncheon (BJCC East VIP Lounge)

1:00pm - 5:00pm Exhibitor Move In (BJCC East Exhibit Hall 3, Dock 4 for unloading)

12:00pm - 4:45pm New Product Pavilion Open (BJCC East Meeting Room J-K)

1:00pm - 2:00pm SALES INSTITUTE: Hybrid Selling (BJCC East Meeting Room J-K)

2:00pm - 2:30pm Snack Break (BJCC East Meeting Room J-K)

2:30pm - 3:30pm SALES INSTITUTE: “Dream Team” Panel Discussion (BJCC East Meeting Room J-K)

3:45pm - 4:45pm SALES INSTITUTE: Technology Tips to be More Efficient (BJCC East Meeting Room J-K)

5:00pm - 7:00pm "Southern Social” Welcome Reception (Southern Kitchen & Bar)
Worried About Road Construction?

Let us calm your fears! We have been closely monitoring the road construction around the BJCC and can share these tips and updates to help make your trip to the show as seamless as possible.

  • We've adjusted our event times from last year to start later and help you avoid rush hour traffic. On Monday, the first event is at 11:30am. On Tuesday the brunch is at 10am and the show is at 11am.
  • Download the Waze App! They are updating their app throughout the day to show the latest road closures and traffic information. They use this information to route you around those areas and get you where you're going as quickly as possible. Everyone we've spoken to who is using Waze has not had any trouble.
  • Follow the 59/20 project website www.5920bridge.com
  • Follow @5920bridge on Facebook and Twitter for updates.
  • Subscribe to receive 59/20 project alerts by texting 5920bridge to 888-777.
Free Parking for Exhibitors
Exhibitors will need to pick up parking vouchers BEFORE parking in the garage (East Parking Garage P4). You can pick up your parking vouchers at the registration desk when you come to unload. Exhibitor unloading is at Dock 4 off of 11th Avenue North. CLICK HERE for a map.
Move In
Exhibitors can move in at the following times:
  • Monday 2/11 from Noon until 5pm
  • Tuesday 2/12 from 8am until 10am

>> Please us Dock 4 for load-in. Dock 4 is located on 11th Avenue North, which runs behind the BJCC East Exhibit Hall.

>> We are providing exhibitors with parking vouchers for both Monday and Tuesday, but you must pick them up before entering the garage. See above information for parking details.

Membership Luncheon
Monday, February 11
11:30am-12:30pm @ BJCC

Connect with industry professionals, meet the SPPA Board of Directors, and learn how to get involved in your association! During our membership luncheon you’ll learn how to take full advantage of our member benefits and hear about some of our new initiatives for 2019 – like our current task force that’s researching group insurance for our members.

Southern Social
Monday, February 11
5-7pm @ Southern Kitchen & Bar

After the last session of our Sales Institute, head over to our Welcome Reception at the Southern Kitchen & Bar to visit with friends over cocktails, hors d’oeuvres, and acoustical music. It’s the perfect way to unwind at the end of the day and a great place to meet up your friends before heading out to dinner on your own with your fellow promo peeps while exploring Uptown Birmingham. Visit uptownbham.com for a list of restaurants and things to do in the area.

The Southern Social is free for all show exhibitors and attendees. The Southern Kitchen & Bar is located just down the street from the BJCC within walking distance.
Looking ahead to the Awards Brunch and The Show of the South on Tuesday...
Tomorrow's Schedule
Tuesday, February 12, 2019

8:00am - 10:00am Exhibitor Move In (BJCC East Exhibit Hall 3, use Dock 4 to unload)

9:00am Registration Desk Opens (BJCC East Exhibit Hall Lobby)

9:30am - 3:00pm New Product Pavilion Open (BJCC East Exhibit Hall Lobby)

9:30am - 11:00am Awards Brunch and “State of the Industry” Presentation (BJCC East Meeting Rooms J-K)

11:00am - 3:00pm Show Floor Open (BJCC East Exhibit Hall 3)

11:00am - 3:00pm Concession Stand Open (BJCC East Exhibit Hall 3)
Awards Brunch and “State of the Industry” Presentation
Sponsored by alphabroder and Prime Line
Tuesday, February 12 @ BJCC
Doors open 9:30am, Program 10-11am

Can you think of a better way to start the day than with a bloody mary bar? We can’t! Join us for a pre-show brunch as we recognize our award-winning members from the past year followed by a “State of the Industry” update from Dale Denham, MAS+, the 2018 chairman of PPAI. Dale will share the biggest challenges facing the industry along with the latest research and trends that will help you stand out in the crowded marketplace.

>> Register for the Awards Brunch. Your registration includes a delicious hot brunch buffet and bloody mary bar.
Food & Lunch Options
The only food and drink that will be available on the show floor will be found in two water stations and at the concession stand. If you ordered a boxed lunch when you reserved your booth, it will be delivered around 11:30am.