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August 18, 2016
Dear NAMIC Supporter,
 
NAMIC is gearing up for our 30 th Annual Conference, September 20-21, 2016 at the Marriott Marquis in New York City. As many of you have already experienced, the NAMIC Conference is our industry's most comprehensive forum addressing diversity and inclusion as a business imperative. This year's conference theme is Diversity 3.0-Innovation through Inclusion.  Register today to connect with the industry's thought leaders and learn new strategies and solutions for thriving in this new era of disruption.
 
Here's a look at a few of the educational and provocative sessions we are planning to make this 30th anniversary conference one of the most successful, well-attended and top trending topics during Diversity Week:

Negotiating the Career High Beam in Times of Change

Jane Hyun, groundbreaking author and leadership consultant,  will moderate a panel discussion focused on best case advice for proactively staying ahead of the game when experiencing change.  The Greek philosopher Heraclitus said, "You never step into the same river twice." The same wisdom may well be applied to the media and entertainment industry: "You never step into the same industry twice!" New technologies, new cultural voices, new arrangement of the players on the competitive chessboard: Change is THE constant! The question many of us confront (and with an increasing frequency) is:  How do I stay focused, productive, and strategic while dealing with the unpredictability of Change?

  

 

Diversity in Hollywood

Darnell M. Hunt, Ph.D., chair of the Department of Sociology, UCLA, will  present  findings from his third iteration of the Hollywood Diversity Report: "Busine$$ as Usual?" The report examines the relationships between diversity and profitability in Hollywood, and finds once again that audiences, regardless of their race, prefer diverse content. It also reports that films and television shows with diverse casts tend to sell more tickets and earn higher ratings. Hunt reiterates "the way we make sense of who we are, who we aren't and who we ought to be often comes from the stories we tell and the stories we consume. This is why what we watch is important." 

 

Ten Steps to a Killer TV Pilot Script

Carole Kirschner, author and teacher,  will facilitate  a workshop for writers who are interested in creating scripted content for television.  Someone once said, "No one else sees the world as you do, so no one else can tell the stories you have to tell."  As consumers of television become increasingly diverse, there is a hunger for the stories that reflect that broad, rich diversity of cultural experience.  This workshop is for writers who are interested in creating scripted content for television. Whether you have an idea for a TV show, a pilot script outline or a pilot script, learning and incorporating key elements will help make your project not just salable, but BLAZING HOT!!!



Your participation in the 30 th Annual NAMIC Conference will support NAMIC's goal of fostering positive, forward-thinking dialogue on diversity, and reinforce the NAMIC mission. Online conference registration can be accessed by visiting www.namic.com.

Eglon E. Simons
President & CEO
NAMIC
In This Issue
ANNUAL NAMIC CONFERENCE - THROWBACK THURSDAY
#NAMIC30TT
 
Memorable NAMIC Conference moment with veteran television executive and Writers' Workshop facilitator, Carole Kirschner. After presenting informative and engaging Writers' Workshop sessions at the 22nd and 24th Annual NAMIC Conferences, Kirschner will be a highlight at the 30th Annual NAMIC Conference as facilitator of the learning track session, "Ten Steps to a Killer TV Pilot Script." Register today for the 30th Annual NAMIC Conference to connect with the industry's subject-matter experts and influencers.
 

LATEST DIVERSITY NEWS
ESPN
For 16 years, through Olympics in Sydney, Athens, Beijing, London and Rio, African-Americans swam under a microscope for their country. Questions about oddity and identity weighed them down as they tried to outrace history and the competition. Finally, on Thursday night, Simone Manuel's gold medal in the 100-meter freestyle turned a liberating page for black swimmers.
NBC News
She is aware that writer/directors like her - female, Asian - are part of a small club in Hollywood. According to the Directors Guild of America's Feature Film Diversity Report, released last year, minority women account for 1.3 percent of directors in the industry. But she encourages other aspiring storytellers to not be discouraged.
CBS Sports
According to the National Museum of African American History and Culture, Jordan donated a record $5 million to the museum. The museum is on schedule to open in late September and once it does open, it will have a section of its sports gallery named after Jordan.
TIME
Oprah Winfrey and Ava DuVernay are undeniably trailblazers in the world of entertainment, ascending as black women in an industry dominated by white men, and they recently discussed Hollywood's glaring diversity issues.

PROGRAMMING

WIRED
According to a Nielsen poll, African Americans and Asian Americans have both become a larger share of the viewing audience-and one in five viewers overall are now Hispanic. This increased viewership among people of color arrives at a moment when companies are offering money and opportu­nity in unprecedented amounts. 
PR Newswire
Held in conjunction with ESSENCE Festival™ presented by Coca-Cola®, the show boasts stellar performances from R&B singer Kelly Price and The Braxton Sisters, who stole the show during their tribute to Lifetime Achievement honoree, Toni Braxton. The two were joined alongside recording artists Kenny Lattimore, V. Bozeman and Eric Benet in honor of Toni. Anthony Hamilton and The Hamiltones, Chrisette Michele, Ro James and Canton Jones led other crowd-moving performances at the awards.
Forbes
When Univision Network was founded more than 50 years ago, its mission was simple: create a Spanish-language television network for a Hispanic audience in America that offers content-news, sports, variety, novelas-not offered on other networks.
MULTICULTURAL MARKETING
 
HispanicAd
In an innovative effort to increase brand awareness among U.S. Hispanics, the iconic 50+ giant AARP has launched a new, multi-generational and upbeat Spanish-language brand campaign, a national 360° multi-channel approach under the umbrella message: "Dedicarte a ti es hacer más por tu familia" (Doing more for yourself helps you do more for your family).

MediaPost
Brands need to take a good hard look at what they believe in and what they're willing to stand up for. "Femvertising" has been a great first step in the equality of advertising, but there are many more creative moves that can be made to unite men, women, and LGBT consumers.


MOVERS AND SHAKERS

Are you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.



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