May 30, 2018

Media Contact:

Adena Miller

585-394-0787 x 8


Digital Rochester to Host Expert Panel on Brand and Influencer Partnerships
Agencies, Marketers, Brands and Aspiring Influencers Invited to Attend
Rochester, NY Digital Rochester (DR) will host a panel discussion on building and maintaining the relationship between brand and social media influencer on Friday, June 8, from 7:30 a.m. 9:00 a.m. at the Rochester Brainery. Presented by DR's Digital Marketing Special Interest Group, the event is ideal for agencies, marketers, brands and aspiring influencers.

Attendees will have the opportunity to learn from prominent Rochester panelists representing the agency and influencer perspective on building each side of the relationship through positive customer interaction and ROI. Topics include how to find influencers, agreements and contracts, content creation, analytics, performance tracking and more. To get the creative juices flowing, mimosas and Irish coffees will be served.

About the Panelists:
  • Joelle Freeman - The Manager of Digital Marketing & Communications atMason Digital, Freeman has worked in the digital marketing world for nearly a decade. She works with an array of clients in the healthcare, food, beverage and technology industries and has a passion for helping businesses thrive online.
  • Emily Hessney LynchDigital Marketing & Communications Manager at NextCorps, Hessney Lynch is also the Director of Content at I Heart ROC, a local website that showcases fascinating people and businesses in the Rochester area. She is also a social media freelancer and volunteer with the North Winton Village Association and University of Rochester.
  • Linh Phillps - A Consumer Insights Manager at Constellation Brands, Phillips is the creator of Sir Rocha Says,a local Rochester blog that helps the community fall in love with the food and drink culture. Her blog has more than 15,000 follows on Instagram and holds a strong following across other social media channels.
This event is sponsored by Digital Rochester's Special Interest Group (SIG) Sponsor, Viant Technonolgy LLC . Tickets are $25 for members of Digital Rochester, $30 for non-members, and $10 for students. To register for the event, go to:!event/register/2018/6/14/digital-marketing-event



About Digital Rochester: 

Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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