Reconnecting Nebraska's Grocers and Farmers

 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association

A Message from Kathy Siefken, Nebraska Grocer Industry Association

Our Farmer Goes to Market program gives you a unique chance for a virtual one-on-one with the Nebraska farmers who provide the products you sell. Farmers are a valuable resource in helping explain sometimes confusing issues to customers. This new program--free to you as a service of the Nebraska Grocery Industry Association--helps re-establish the natural connection between grocers and farmers and begin the much-needed dialog. 
Now, we're progressing to the next phase, by introducing food-issue roundtables and food-system tours, to bring farmers and grocers into face-to-face contact, where real progress can be made. Sound interesting? Click here and leave me a message, and I'll get back to you with details.


If you haven't already done so, won't you take just a moment to click here and check out the program? Feel free to give me your feedback.



Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


Translating Food Technology:

Are You Prepared to Explain 'Pink Slime?'

Why the attack on 'pink slime' could actually discourage food safetyNo good deed goes unpunished, or so South Dakota's Beef Products Inc. learned. In return for developing an innovative process to extract more usable, safer beef from trimmings, media hysteria cost it 25 percent of its business virtually overnight. As a result, consumers want to know about its so-called "pink slime." Here are some answers, as well as one good reason you shouldn't knuckle under to the pressure and join the attack. 
Competitive Commodity Insight:
USDA Projections for the Next Decade

What's ahead for the globe's ag trade? USDA looks aheadThe U.S. Department of Agriculture recently completed its comprehensive look at the world's grain, livestock, meat and other commodity markets for the next 10 years. Click here to see a quick visual overview of some of the important points that emerged. 

Navigating the New Food Movement:

Notice Who's Missing from this Map?

USDA's New Map of Healthy Food Sources--See Anyone Missing?

Two weeks ago, USDA splashed the web with the rollout of an interactive map to highlight important links in the local food system. But we found one link in that chain conspicuously absent. Click here to read our perspective on why every community grocer belongs on the map of local farmers markets.

Foresight on Food Politics: A Different Perspective on How Farm Supports are Spent

Congressional farm subsidies don't all go where you've been told they go

Under pressue to reduce its choking deficits, Congress is heeding the accusation by many urban advocates of small, local farming that farm subsidies only pad the pockets of wealthy farmers, and that they "distort the market for crops." But as with most complex issues, all is not as the soundbites make it appear. Here's a perspective you haven't seen anywhere else on why farm supports are not just for the so-called big guys.

Meet your Farmers...

Teach Your (Farm) Children Well 

Click here to hear from real farmers

Because they'll grow up to hold the responsibility for their animals and for the health and safety of the consumers who eat products derived from them, says the head of this 100-year old Sumner family farm.

On the Lighter Side:
There's Gold in Them Celebrity Foods?
Hey Grocer! How well do you know your cereal trivia?Since one Dakota City resident scored auctioning a figurehead of the Father of Our McNuggets, we're seeing a whole new potential revenue stream for grocers. Click on the link to be on the lookout!
Discover some truth in food