This book looks at how small investors can learn about the financial services industry in order to better arm themselves with knowledge of how the industry works and how investors can make sure to consider their own interests because advisors do not have an obligation to do so. The book aims to help investors make better investment decisions and states that investors should demand accountability from the financial services industry. Investors invariably think that financial advisors have an obligation to protect customers as the relationship is one of trust and dependence on the part of the customer. However, the traditional financial services industry is not obliged to act in the best interests of clients.
John De Goey is a Portfolio Manager and brings his knowledge from being involved in the industry to help inform those who need help. As noted by Larry Bates, author of
Beat the Bank: "[m]any financial advisors provide Canadians with good advice while many others give bad advice. The big problem is most Canadian investors can't tell the difference. John De Goey's new book provides investors with the insight and motivation to STANDUP for themselves, ask the right questions and get the quality advice they deserve." De Goey provides 50 questions in the book that people should ask their advisors ranging from general questions to more specific.
Standing up to the traditional financial advisors may be an option for some investors. Others may just prefer to open an account with a robo-advisor and invest in low cost ETFs and avoid the hassle of trying to get good advice from someone whose financial interest depends on recommending less than optimal products.