We’re pleased to report that this exhibition, and others that we’ve subsequently run on social media, have led to many sales by the artists, and we expect the digital catalog to expand this trend. Unlike our previous print catalogs, the digital features of this volume permit the viewer to navigate it in multiple ways (from thumb nail images of all pieces and/or the Table of Contents to individual artist pages) and easily to contact artists directly by clicking from their pages.
INTENSIVE COURSES FOR ARTESANOS ON SELLING FOLK ART REMOTELY
In response to the COVID-19 crisis, FOFA has taken the unprecedented step of offering groups of artesanos a remotely taught course in how to sell and market their artworks online. The first session for a group of 24 artesanos ran from mid-July through mid-September, and the second session for 25 artesanos launched in early October and will continue through mid-December. A third group will begin in January, 2021. Two marketing experts, one who focuses on branding, customer service and social media, and the other on merchandising, packaging and shipping, serve as instructors who offer a combination of group classes and individual tutorials.