North Haven, CT (July 3, 2023) — Connex Credit Union, a trusted financial institution serving the community for over 80 years, is delighted to announce its transformative rebranding effort, showcasing its dedication to enhancing the member experience and making a positive impact within the community. The comprehensive rebranding reflects Connex's evolution, innovation, and vision for the future.
The new brand identity encompasses a refreshed logo, visual elements, and messaging that embody Connex’s core values of trust, community, and personalized service. The rebranding efforts were driven by a desire to better represent Connex's unique positioning as a member-focused financial institution and highlight its commitment to improving our communities and empowering members to achieve their financial goals.
Key elements of the rebranding include:
- Modernized Logo: The new logo is a contemporary interpretation of Connex’s strong heritage, illustrating its commitment to people and community with a fresh, clean design. The logo captures the progressive spirit of Connex while preserving its longstanding reputation for reliability, strength, and integrity.
- Vibrant Color Palette: The refreshed color palette features vibrant and dynamic colors that symbolize Connex's commitment to energy, growth, and optimism. The colors reflect the diversity and vitality of the local communities Connex serves and evoke a sense of warmth and approachability.
- Enhanced Member Experience: Connex's rebranding initiative extends beyond visual elements, encompassing an enhanced member experience across all touchpoints. The credit union has invested in technology and infrastructure to provide convenient and accessible financial services, empowering members to take control of their financial well-being.
- Community Engagement: As a strong community partner, Connex has always been committed to making a positive impact. The rebranding efforts reinforce this commitment, emphasizing Connex's dedication to supporting local initiatives, charitable causes, and educational programs that enrich the lives of its members and the broader community.
Commenting on the rebrand, Carl Casper, EVP/CRO of Connex Credit Union, expressed enthusiasm about the institution's new direction. "Our rebranding marks an exciting chapter in our journey as we continue to deliver an exceptional member experience and positively impact our communities. We are proud of our refreshed brand identity, which reflects our unwavering commitment to our members' financial success, creating a flourishing community and our shared values of trust, integrity, and community engagement."
To explore Connex’s new brand identity and learn more about the enhanced member experience and community initiatives, visit their website at connexcu.org.
