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PIEDMONT, OKLA. (September 30, 2026) — Piedmont Athletics & Activities has announced its partnership with Bedford Agency, a leading consulting and education firm specializing in Name, Image & Likeness (NIL) and college recruiting. This partnership will provide Piedmont coaches, parents, and student-athletes with trusted education, tools, and resources to navigate the evolving NIL opportunities available to student-athletes.
Through this partnership, athletes will gain access to NIL education resources, expert-led webinars, and tailored learning sessions designed to prepare them for future opportunities. Piedmont will also launch a custom-branded NIL Marketplace through the partnership between Bedford Agency and Opendorse, a technology, data and service platform designed to help student-athletes build and showcase their personal brands. Bedford Agency will aid in the undestanding of NIL requirements and navigate the process in a way that supports compliance with the Oklahoma Secondary School Activities Association (OSSAA) rules and regulations.
The Piedmont NIL Marketplace will provide student-athletes with a centralized platform to connect with brands, local businesses and other opportunities while developing valuable skills related to personal branding, entrepreneurship and the business side of athletics.
“We are super excited to welcome Bedford Agency to the Wildcat team,” said Matt Shellenberger, Director of Athletics & Activities at Piedmont Public Schools. “This partnership gives our student-athletes and families access to education and resources that can help them better understand the changing landscape of high school and college athletics. It will provide our students with opportunities to learn, grow and prepare for what comes next.”
Bedford Agency provides actionable insight and expertise for companies, coaches, student-athletes and families navigating the world of sports business, college sports recruiting, and Name, Image & Likeness processes. As a family-owned business, Bedford Agency is uniquely positioned to provide expertise, strategic consulting, educational content and technology designed to transform the college recruiting process.
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