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Sponsored by the
PLL Intellectual Property Group |
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Wednesday April 17, 2013
Follow the Virtual Breadcrumbs: Tracking Elusive Trademark Infringers
2:00 pm - 3:00 pm Eastern (11:00 am Pacific)
The counterfeiting of intellectual property - patented, trademarked and copyrighted goods and services - is a rising problem for companies worldwide. Elusive I.P. infringers have a growing arsenal of tools to hide their identities including shell websites, virtual offices, virtual mail boxes and privacy-protected domain registrations. To combat these infringers, librarians must master the necessary skills to trace these parties, thereby demonstrating to your firm the indispensable value of the librarian as an investigator. This session will go beyond the basic company research resources and techniques and take your tracking skills to new levels.
Speaker:
Diana Koppang is Neal Gerber Eisenberg's Senior Reference Librarian. She is the embedded librarian for the firm's Intellectual Property Practice Group, and also provides reference support across all practice areas for the firm.
Course Level: Intermediate
Learning Outcomes:
- Identify shell websites to trigger a shift in research strategies, thereby avoiding fruitless costs in paid vendor databases
- Fully utilize social media, industry forum communications and data mined from electronic images and files to develop search strategies through pearl-growing research techniques.
- Effectively communicate these often complex research trails to your attorneys and clients to ensure the reliability and usability of the information in both formal and informal proceedings.
Cost: FREE
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