FW: Choose Your Path to Better Health ad campaign
Sent on Behalf of NC Medicaid
NC DHHS has launched a public messaging campaign to encourage Medicaid beneficiaries to enroll in NC Medicaid Managed Care. The “Choose Your Path to Better Health” campaign includes a variety of television and radio spots that are airing in English and Spanish as well as internet and social media messages.
NC Medicaid community partners, advocates, providers and other stakeholders may use these materials to help share the word about NC Medicaid Managed Care and the open enrollment period. This toolkit includes the advertising listed above plus digital images and flyers that can be printed and posted. The toolkit is available on the NC Medicaid Web site at medicaid.ncdhhs.gov/transformation/managed-care-toolkit.
Open enrollment for NC Medicaid Managed Care runs through May 14. In addition to the Choose Your Path campaign, NC Medicaid is promoting the enrollment period using social media posts, community webinars and events, as well as a prior press release and a Medicaid bulletin.

Dave Richard
Deputy Secretary
NC Medicaid
Division of Health Benefits
Office: 919-855-4101
Mobile: 919-500-1596
1985 Umstead Drive, Kirby Building
2501 Mail Service Center
Raleigh, NC 27699-2501