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- Diverse Methods
- Wellness Wednesdays
- Facebook’s Reach
- What’s 48?
- Tactically Speaking
- Community Presence
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When…
Healthy nutrition is on the menu, colorful arrays of fruits and vegetables are in good taste. Which are your favorites?
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Investing for retirement, we are advised to not put all our eggs in one basket. Have you shopped at Blockbuster Video or Sears recently?
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Being cognizant Practice Culture Commitments should amplify influence with diverse methods leads us (once again…) to CORE educational conduits: |
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This week, Online goals are the focal point, Facebook specifically, with Wellness Wednesdays, originally introduced June 24, 2020. Time flies when you're… |
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That issue articulated:
“Speaking of social currency, with yearly and monthly building blocks outlined, let us learn how to best channel social media weekly.
“Consider the power of Facebook’s platform with these remarkable statistics:
- 1.66 billion people on average log in daily and are considered daily active users
- 79% of all users access from their mobile devices
- 1.6 billion people worldwide are connected to a small business on Facebook
“Evidently, Facebook’s potential reach can strengthen connections with your current patients and referral sources, as well as new ones. Knowing this popular platform is integral to your grassroots educational marketing and branding mix, as most decision makers do, how can it deliver prime benefits to patients, practice and community?
“As emphasized, your practice-branded educational campaigns should sync across media channels. No matter where, when or how target audiences view your customized content, messaging clarity must deliver a similar look and professional tone. By way of analogy, observe how Nike, Google and Apple market premier brands with carefully crafted commercial representations reflecting the essence of their core values.”
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What’s 48? The number of comorbidity posts available, 4 per month x 12 months, to complement your current Facebook content mix throughout the year.
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“The secret of success is constancy of purpose.”
— Benjamin Disraeli
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Instead of wondering “what to post next and why?,” a turnkey solution is methodically scheduled and affordably implemented. Our Dual Sensory Loss quartet kicked off 2022. |
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To highlight Better Hearing is Better Healthcare goals, social media initiatives must stand out from mass media clutter and attain evidence-based engagement which enlightens patients on journeys to improved quality of life.
To sync with Wellness Wednesdays campaigns, progressive practices benefit from complementary Did You Know? patient handout, Dual Sensory Loss for example.
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With educational (not salesy…) content systematically In Sight, In Mind, how many folks will view and be progressively influenced by it?
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Our small footprint slip-sheet displays feature Facebook awareness cards easily shared at point of care. At your reception desk or in consult rooms, these facilitate daily conversations which alert patients and others in their circle of influence. At just the right time, comfortably ask delighted patients whether they would kindly hand out 2-3 cards to family members, friends or colleagues. On purpose, their valuable advocacy will spread the word about the Joys of Hearing. |
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To promote awareness, displays are placed in:
- Referring physicians’ clinics
- Senior living communities
- Home healthcare agencies
- Independent pharmacies
- Other locally owned businesses
- YMCAs
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When conversing with decision makers, in the spirit of Better Hearing is Better Community, emphasize how your professional collaboration will promote achieving THEIR objectives. The pharmacist and their patrons will benefit from clearer communication. The YMCA promotes wellness and is a popular hub of activity. Just imagine the possibilities…
To flourish online, one has to show up, time and again. How about every Wednesday?
Nice touches are always appreciated and next week starts with well-deserved Thank Yous and Birthday wishes. Together, let us celebrate.
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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