Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

1 August, 2019

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Facts or Benefits?
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Facts or Benefits?
Take five minutes and write down all the facts you know about your stations. You may know so much that you need more than five minutes.
 
 Now take five minutes and write down WHY these facts are important to your clients.   
 
 It's a bit of a trick question. To write down WHY these facts are important, you need to have a specific client in mind. Not all facts are important to all clients!  In fact, if the client hasn't given you a reason to believe a particular fact IS important to them, it probably isn't.
 
 When you fill your presentations with overflowing facts about your company, you may notice that your client's eyes glaze over. They suddenly have another meeting to attend.  
 Clients are interested in our stations (our world) only because they believe that we can make their world better.  
 Here's the rule: NEVER GIVE A FACT WITHOUT GIVING A BENEFIT!
 
       Fact: This is important to you because.....
       Fact: You asked about this......
       Fact: You would be interested in this because.....
       Fact: This has meaning to you because....
       Fact: What this means to you is.....
 
Fact: Benefit. A sales technique we all need to learn. It answers WHY a fact is important to a client. And the "Why" is uncovered in the Phase Two needs analysis stage.
 
 It's not about US: It's about THEM!
 
Learn this: Use this. Higher billing awaits! 
 The Client's Corner  
  
 In June, I had the honor of being named among Radio Ink's Most Influential Women in Radio for 2019. This was the second year in a row, and I was pleased to be in the midst of these outstanding women who are shaping the future of the radio profession. I salute each of them, as well as the women who have gone before us, forging the way. Congratulations to this year's amazing group!
 Words to Live By......
  
" The first step in exceeding your customer's          expectations is to know those expectations." 
                                                                
 
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774.

 
For more information about BBI, click here.
┬ęCopyright 2019 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018 and 2019. 
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Our Clients

            

NABEF 2019
BEA panel at NAB Vegas  

Our Clients

            

Joey at Idea Bank
Joey Cummings proves that radio people have soul at the Idea Bank convention in Cleveland, MS