OCTOBER 2016
Expand Your Mind
Meet Jacqueline Sullivan - IABC London’s First CMP

What is the CMP Certification?

The Global Communication Certification Council (GCCC®) has based its Communication Management Professional (CMP) certification program, including the continuing professional development requirement, on the Global Standard for communication professionals set forth by IABC. Applying that standard enables the GCCC to cross all borders, align with diverse cultures, and effectively serve organizations of all types and sizes.

Certification is intended to support you throughout your career. The GCCC has identified roles, responsibilities and competencies for four broad career levels: Foundational, Communication Management Professional, Strategic Adviser, and Business Leader. At this time, only the Communication Management Professional certification is available. Read more about the CMP certification  here

About Jacqueline Sullivan

Jacqueline is the Manager of London Life’s talented team of marketing communications specialists supporting their individual insurance and wealth management products and three advisor channels. She has worked at London Life for 18 years. Great-West Life, London Life, Canada Life, Freedom 55 Financial, HelloLife and Quadrus Group of Funds are all brands her team supports. Her team’s mission is to make customers clearly understand their products and services, in order to help them make sound financial decisions for their futures and for their families.

Read more.

Learn How to Avoid the Most Haunting Element of Communication: Crisis! October 28

Just in time for Halloween, IABC London presents a panel discussion to help you plan for ‘When PR Gets Frightening: Crisis Communication’. Hang onto your hats and brooms, because our expert panel will share their tips and lessons to help you weather any storm!
 
Moderator Keith Marnoch, Director of Media & Community Relations at Western University, will lead these savvy panelists to share lessons learned and case studies from their organizations:

Constable Sandasha Bough, Corporate Communications & Public Relations Officer, London Police Service;
Mary Gillet, Director, Corporate Communications, London Health Science Centre;
Tania Testa, Manager of Communications, Thames Valley District School Board.

The panel will dive into discussion of the elements that go into effective crisis communication. Come prepared with questions at this intimate and interactive event. Don’t be shocked or scared, we guarantee that you’ll leave with a renewed confidence in your ability to steer your organization through a crisis.
 
You’re in for a treat. Don't miss out: register at http://london.iabc.com/events, before October 25 at 3 p.m.
 
But wait, there's more! We’re in the midst of planning more spectacular events to keep you on the edge of your seat. Stay tuned!
Key Learnings from “Why Innovation Matters”

Written by: Kattie Forbes

Our first professional development of the year, “Why Innovation Matters,”  took place on September 20th at Innovation Works London. The keynote speaker of the event Michelle Baldwin has shared her insights about the branding, communication and fundraising that went into the creation of the exciting hub of innovation.

Key takeaways from Michelle’s talk include: 
  • Embrace community. 
    Being innovative and bringing a vision to life requires social enterprise and collaboration on a communal level. Fundraising initiatives and projects are most transformative and effective when the community is involved. Utilizing multiple touch points makes the difference, and translates into crowd funding that is imperative when you have limited resources. Through strong community involvement, a stronger and more united community emerges.
Read more.
 Member News

October is Member Month!

New Members:
New and lapsed members who join or reinstate will receive a 10% discount on their International IABC dues and have their US $40 application fee waived. They will also be entered in a draw for one of two $500 Amazon gift cards.

Renewing Members:
Current members who renew in October will receive a 10% discount on International IABC dues. They will also be entered into a drawing to win one of two $500 Amazon.com gift cards.

Current Members Who Refer New Members:
Members who refer new members to join IABC will receive a $10 Amazon e-gift card for every new or lapsed/reinstated member who lists them as a referral source. 

There is no limit to the amount of e-gift cards a member can earn. Members who refer peers will be recognized on the IABC website as a Community Champion for the months of November and December. They will be also recognized as IABC Champions at the IABC’s 2017 World Conference.

Have You Heard About Our Job Board?

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If you're looking to reach a qualified group of communications professionals, consider posting a job on our Job Board. 

With an average click-through rate of 26%, our targeted e-blasts are the most effective way to get your posting into hundreds of inboxes. 

Being an IABC member has its perks! A discounted price of $130 will put your posting in front of the people you want. It also includes features on our website, Twitter and LinkedIn pages. 

For more information on how to post a job with IABC London, contact Cassie Caranci, IABC London Job Board Liaison, at iabclondonjobboard@gmail.com.

Call for Volunteer Writers

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Do you find value in our professional development events? Would you like to get free access to one of them? If your answer is 'yes' to both these questions and you take pride in your writing skills, we'd like to hear from you.

We are currently looking for volunteer writers who can contribute to our monthly e-newsletters. Beside getting exposure and recognition through our e-newsletters and our website, your name will be also entered in a draw for a free event voucher. This means that the winner will receive a voucher granting him/her FREE access to a PD event of their choice!

If you're interested in this volunteering opportunity, please send an e-mail with your resume and two writing samples to iabclondoncomms@gmail.com.
Virtuoso Committee Members Wanted

For over 20 years, the Virtuoso Awards have recognized the best of the best in marketing and communications in London and area. The Virtuoso Awards Gala is our biggest event of the year meant to celebrate their excellence.

We are currently recruiting members for our Virtuoso Gala Committee.

As part of the 2016-17 Virtuoso Committee, each member would be responsible for attending monthly committee meetings from October  to June - typically on the 3rd Wednesday of every month after work. You would also be expected to complete various tasks on your own time - depending on your areas of expertise. This could be any part of the awards planning process - ie. communications, media relations, event planning, etc. This is a great opportunity to try new things, build experience in new areas of interest, and make connections with the other communicators who also sit on our committee. 

If you have any questions, please send an email to iabclondonawards@gmail.com.
About Connect

Connect is the monthly newsletter of IABC London. 
Feedback and news ideas are always welcome. Please contact Meghan Matthies,iabclondonconnect@gmail.com.
Editor: Adina Chirita, iabclondoncomms@gmail.com