Crystal Mackay: CEO, Farm & Food Care Canada
Social license, public trust and transparency...Connecting the dots with Canadians and our food
Let's begin with the end in mind and find out what Canadians think about our food and farming. Crystal will share highlights from the 2016 public trust research study from the Canadian Centre for Food Integrity and action plans for how to do better on our next public trust report card.
Andy Vance: Journalist, Broadcaster and Media Expert
Topic: First World Problems: Feeding a World Where Emotion Trumps Science
Blog entries, Facebook updates, Tweets, Instagram pics, Pins, and Vines - there are countless ways for farmers and food marketers to interact with consumers directly via the internet. While staring down the barrel of a rapidly growing and increasingly affluent population, Andy sets the stage for effectively conveying agriculture's story, revealing strategies to maximize your influence online.
John F. T. Scott: Retail Industry Speaker, Consultant and Former CEO
Topic: Trust by Verify: Why 'Social License' Matters Now
John F.T. Scott speaks, writes and consults on the food distribution sector. He is the author of "Perspectives on the Retail Food Industry," an itinerant publication that explores various aspects of the industry. He will discuss how the demand for transparency in the retail sector has affected farmer's social license.
Kevin M. Folta: Professor & Chair, Horticultural Sciences Department, Institute of Food and Agricultural Sciences, University of Florida
: Connecting Consumers to Agriculture and Science
How can we be more effective in talking about food and farming technology when talking to a concerned public? The answer is counter-intuitive.
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