Message From The President

IMA Members,

I am honored to serve as your 2023-2024 President! I hope you’ll join me in building on the great energy and momentum that was evident at the IMA Summit this past July. Our Summit in Boston had the highest attendance in IMA history with 382 attendees from around the world coming together to share ideas, network and gain knowledge of the incentive industry.

The Summit received high marks on both education and networking opportunities. Thank you to all the attendees, our generous sponsors, and a personal thanks to IMA's Past President Fintan Connolly for his leadership over the past year. Additionally, on behalf of the entire membership, I want to express our appreciation for those who worked tirelessly behind the scenes and made the IMA Summit 2023 look effortless. With their hard work and support, we once again delivered an informative, comprehensive, well-organized, and fun conference.

This is a great time to get involved in opportunities that will continue to build a cohesive and growing community for all IMA members. Serve on a committee or task force! If you're interested, email info@incentivemarketing.org.

If you have any ideas or suggestions regarding our community, please email me at jim.atten@wolfe.com. As your 2023-2024 President, I'm dedicated to fostering member value as well as building on the fortitude our organization holds. Thank you to everyone who has contributed their time, effort, and passion to the IMA. Your support carries our association to success and continued innovation.

Best Regards,
Jim Atten
2023-2024 Board of Directors
OFFICERS
DIRECTORS
Join a Committee
Get involved by serving on a committee! Which committee(s) are you interested in joining?
Strategic Planning
Website Content Task Force
IMA Summit Awards
Corporate Outreach & Public Relations
Strategic Alliances
Membership Recruitment, Retention & Engagement
Certification & Professional Education Programs
Sponsorship, Advertising & Partnership Sales
IMA Summit
Board Nominations
IMA Summit 2023 Recap
The IMA Summit 2023 was a record-breaking success with over 380 incentive & recognition professionals in attendance! Thank you to everyone who joined us in Boston!
Education Session Recordings & Presentations
View the audio recordings of 20+ education sessions led by experts covering trends and research in gift cards, travel, incentives, and recognition.
Keynote Speaker Recording
From doing handstands on the podium to riding a 6-foot unicycle, Dan Thurmon used his acrobatic skills to teach principles of performance under pressure.
Event Photos
Attendees had a blast at all of the fun events! Check out photos from the Welcome Reception at Fenway Park, Incentive Gameshow, Awards Ceremony, and more.
Special thanks to the Summit Planning Committee!
• Jim Atten, Chair
• Heather Abbott, CPIM
• David Boodey, CPIM
• Jeffrey Brenner, CPIM
• Jen Brumley
• Peter Cannon
• Emily Clark, IP
• Brian Dodds, CRP, IP
• Kurt Hosna
• Mike Donnelly, CPIM
• David Gould, CPIM
• Ashlee Green, CRP, CPIM
• Taylor Gillespie
• Rich Killian, CPIM
• Mike Landry, CPIM
• Ric Neeley, CPIM
• Oran Nevin
• Tiffany Perry
• Lore Rincon
• Sean Roark, CPIM
• Armineh Sarkisian
• Alicia Skipper, CPIM
Thank You Sponsors!
IMA Summit Award Winners
Congratulations to all our 2023 IMA Summit Award winners! Watch the Awards Ceremony.
Excellence Awards
Consumer Promotion:
Dealer/Distributor Incentives:
Employee Incentive Program:
Gift Cards in an
Incentive Program:
Innovation and Technology:
Merchandise in an Incentive Program:
Recognition Program:
Sales Incentives:
Social Responsibility:
Spirit Awards
Recognition Awards
Karen Renk Award:
Rich has dedicated most of his career to gift cards, working for several brands, and now successfully running his own business, RK Incentives, since 2001. He is active in the IGCC and the IMA. Rich served on several IGCC committees, twice served as IGCC President and was active on the IMA Board. He is a frequent speaker at major industry conferences.
Lifetime Achievement Award:
Through his work as Founder/CEO of Ovation Incentives and as Co-Founder of the IMA Europe Chapter, Jonathan Grey has made significant contributions to the field of incentives and recognition, earning his place as one of the industry's most respected thought leaders and practitioners.
President’s Award:
Fintan Connolly selected Len to receive this award for his stable and resilient leadership during Covid. "Len never complained. He was always positive and supportive," Fintan said. He thanked Len for his "steady hand at the wheel steering us through one of the worst storms most of us will ever experience. No one is more deserving of this award."
Incentive Industry Influencer:
With over 15 years of experience in disruptive innovative technologies and strategic partnerships, Julie has been recognized as a visionary for her ability to anticipate business trends. As the CEO of Merit Incentives, she has demonstrated an impressive track record of success in the incentive industry.
Inspirational Place to Work:
With a global workforce, helping employees stay connected with each other is vital for BHN. Surveys, Town Hall meetings, and annual virtual strategy roadshows help BHN monitor employee engagement and allow employees to interact with managers and company leaders. BHN also prioritizes DEI and employee recognition.
RPI Best Practice
Standards® Awards
Recognition
Champion Award
Philanthropy
Thank you to everyone who has donated to our philanthropy partner, the Jewish Family Service of Metrowest (JFS). We are over a third of the way to meeting our goal. There's still time to donate
Donation Breakdown
  • Cash donations: $760
  • Gift Cards: $2,650
  • Merchandise: $2,500
  • Total = $5,910

JFS is a nonprofit, community-based organization that provides services to over 7,500 people in Boston. Services include extended day academic support for low-income children, nutrition and basic family assistance for struggling families, citizenship and immigrant programs, geriatric care management, and more.

Our goal is to raise $15,000 in cash, gift cards and supplies/merchandise by December 31, 2023. Donate today!
Save the Date: IMA Summit 2024
Join us next summer in New Orleans, Louisiana from July 15-17, 2024! The IMA Summit is an exciting way to make long-lasting relationships while expanding your business network with 350+ industry leaders. Discover the latest trends, make new connections, attend education sessions, and most importantly, have FUN!
Events
2023

2024
IESP Podcast
Listen to the 10th episode of Motivation Insiders!

Uncover the evolving landscape of incentive travel programs, explore demographic shifts, the importance of planning at all stages, and ROI analysis in this captivating episode.
Corporate Outreach
IMA’s 2023 Corporate Outreach Activities 
The IMA continues to refine and expand its Corporate Outreach activities to connect sales, loyalty and HR incentive program and gift buyers with IMA members. This year a digital marketing agency was hired to expand our paid advertising strategies on LinkedIn and Google ads. To date, two ad campaigns have been completed with excellent results: 

  • Nearly 1.2 million impressions 
  • Over 9,000 visits to content on the IMA website 
  • 79 whitepaper downloads from campaign #1 

Industry Relations Update 
As a 2023 Distribution Partner with the Society for Incentive Travel Excellence (SITE), the IMA has received several opportunities to raise awareness and share expertise with SITE readers. An IMA article on the increasing demand for luxury brands, more gifting events and higher expectations to create memorable experiences was published in a SITE newsletter distributed to approximately 18,000.  
New Members
News
Thank You Annual Partners!