Message From The President
IMA Members,
I am honored to serve as your 2023-2024 President! I hope you’ll join me in building on the great energy and momentum that was evident at the IMA Summit this past July. Our Summit in Boston had the highest attendance in IMA history with 382 attendees from around the world coming together to share ideas, network and gain knowledge of the incentive industry.
The Summit received high marks on both education and networking opportunities. Thank you to all the attendees, our generous sponsors, and a personal thanks to IMA's Past President Fintan Connolly for his leadership over the past year. Additionally, on behalf of the entire membership, I want to express our appreciation for those who worked tirelessly behind the scenes and made the IMA Summit 2023 look effortless. With their hard work and support, we once again delivered an informative, comprehensive, well-organized, and fun conference.
This is a great time to get involved in opportunities that will continue to build a cohesive and growing community for all IMA members. Serve on a committee or task force! If you're interested, email info@incentivemarketing.org.
If you have any ideas or suggestions regarding our community, please email me at jim.atten@wolfe.com. As your 2023-2024 President, I'm dedicated to fostering member value as well as building on the fortitude our organization holds. Thank you to everyone who has contributed their time, effort, and passion to the IMA. Your support carries our association to success and continued innovation.
Best Regards,
Jim Atten
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2023-2024 Board of Directors
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Jim Atten
The Wolfe Companies
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Jeffrey Brenner, CPIM
Seiko Watch of America, LLC
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Brian Dodds, CRP, IP
Dash Solutions
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Julie Barbier-Leblan
Merit Incentives
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Mike Donnelly, CPIM
Hinda Incentives
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Kate Fabienke, CPIM
RepLink/The DataDirect Group
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Agnes Fasano
Celebrity Cruises
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Peter Friend
Global Hotel Card By Expedia
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David Gould, CPIM
360insights
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Karen Gray, CRP, PMP
O.C. Tanner
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Matt Kerper
The Wolfe Companies
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Sarah Kunard
The Genevieve Group, LLC
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Lore Rincon
Continental Premium Corporation
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R Scott Russell, CRP
C.A. Short Company
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Tasha Sharp
Sharp Incentives
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Lincoln Smith, IP
HMI Performance Incentives
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Hollis Thornton, CPIM
TOTUS Gift Card Management LLC
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Get involved by serving on a committee! Which committee(s) are you interested in joining?
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Website Content Task Force
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Corporate Outreach & Public Relations
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Membership Recruitment, Retention & Engagement
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Certification & Professional Education Programs
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Sponsorship, Advertising & Partnership Sales
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The IMA Summit 2023 was a record-breaking success with over 380 incentive & recognition professionals in attendance! Thank you to everyone who joined us in Boston!
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Education Session Recordings & Presentations
View the audio recordings of 20+ education sessions led by experts covering trends and research in gift cards, travel, incentives, and recognition.
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Keynote Speaker Recording
From doing handstands on the podium to riding a 6-foot unicycle, Dan Thurmon used his acrobatic skills to teach principles of performance under pressure.
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Event Photos
Attendees had a blast at all of the fun events! Check out photos from the Welcome Reception at Fenway Park, Incentive Gameshow, Awards Ceremony, and more.
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Special thanks to the Summit Planning Committee!
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• Jim Atten, Chair
• Heather Abbott, CPIM
• David Boodey, CPIM
• Jeffrey Brenner, CPIM
• Jen Brumley
• Peter Cannon
• Emily Clark, IP
• Brian Dodds, CRP, IP
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• Kurt Hosna
• Mike Donnelly, CPIM
• David Gould, CPIM
• Ashlee Green, CRP, CPIM
• Taylor Gillespie
• Rich Killian, CPIM
• Mike Landry, CPIM
• Ric Neeley, CPIM
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• Oran Nevin
• Tiffany Perry
• Lore Rincon
• Sean Roark, CPIM
• Armineh Sarkisian
• Alicia Skipper, CPIM
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Dealer/Distributor Incentives:
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Employee Incentive Program:
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Gift Cards in an
Incentive Program:
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Innovation and Technology:
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Merchandise in an Incentive Program:
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Chris Galloway, CPIM
Brandmovers
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Amanda Nipper
Inspire Brands
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Dustin Smith, CPIM
BC Incentives
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Jonathan Grey
Ovation Incentives
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Mark Gregg
Bonago Incentive Marketing Group
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Debbie Ghillino
The Incentive Company
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Karen Renk Award:
Rich has dedicated most of his career to gift cards, working for several brands, and now successfully running his own business, RK Incentives, since 2001. He is active in the IGCC and the IMA. Rich served on several IGCC committees, twice served as IGCC President and was active on the IMA Board. He is a frequent speaker at major industry conferences.
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Lifetime Achievement Award:
Through his work as Founder/CEO of Ovation Incentives and as Co-Founder of the IMA Europe Chapter, Jonathan Grey has made significant contributions to the field of incentives and recognition, earning his place as one of the industry's most respected thought leaders and practitioners.
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President’s Award:
Fintan Connolly selected Len to receive this award for his stable and resilient leadership during Covid. "Len never complained. He was always positive and supportive," Fintan said. He thanked Len for his "steady hand at the wheel steering us through one of the worst storms most of us will ever experience. No one is more deserving of this award."
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Incentive Industry Influencer:
With over 15 years of experience in disruptive innovative technologies and strategic partnerships, Julie has been recognized as a visionary for her ability to anticipate business trends. As the CEO of Merit Incentives, she has demonstrated an impressive track record of success in the incentive industry.
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Inspirational Place to Work:
With a global workforce, helping employees stay connected with each other is vital for BHN. Surveys, Town Hall meetings, and annual virtual strategy roadshows help BHN monitor employee engagement and allow employees to interact with managers and company leaders. BHN also prioritizes DEI and employee recognition.
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RPI Best Practice
Standards® Awards
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Recognition
Champion Award
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Standard #1 –
Recognition
Strategy
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Standard #4 – Communications Plan
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Barbara Ruddy, CRP
Arizona Department of Economic Security
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Donation Breakdown
- Cash donations: $760
- Gift Cards: $2,650
- Merchandise: $2,500
- Total = $5,910
JFS is a nonprofit, community-based organization that provides services to over 7,500 people in Boston. Services include extended day academic support for low-income children, nutrition and basic family assistance for struggling families, citizenship and immigrant programs, geriatric care management, and more.
Our goal is to raise $15,000 in cash, gift cards and supplies/merchandise by December 31, 2023. Donate today!
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Save the Date: IMA Summit 2024
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Join us next summer in New Orleans, Louisiana from July 15-17, 2024! The IMA Summit is an exciting way to make long-lasting relationships while expanding your business network with 350+ industry leaders. Discover the latest trends, make new connections, attend education sessions, and most importantly, have FUN!
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Listen to the 10th episode of Motivation Insiders!
Uncover the evolving landscape of incentive travel programs, explore demographic shifts, the importance of planning at all stages, and ROI analysis in this captivating episode.
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IMA’s 2023 Corporate Outreach Activities
The IMA continues to refine and expand its Corporate Outreach activities to connect sales, loyalty and HR incentive program and gift buyers with IMA members. This year a digital marketing agency was hired to expand our paid advertising strategies on LinkedIn and Google ads. To date, two ad campaigns have been completed with excellent results:
- Nearly 1.2 million impressions
- Over 9,000 visits to content on the IMA website
- 79 whitepaper downloads from campaign #1
Industry Relations Update
As a 2023 Distribution Partner with the Society for Incentive Travel Excellence (SITE), the IMA has received several opportunities to raise awareness and share expertise with SITE readers. An IMA article on the increasing demand for luxury brands, more gifting events and higher expectations to create memorable experiences was published in a SITE newsletter distributed to approximately 18,000.
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William Knodel, CardCentral
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Yun Qi Mok, Carlton One Engagement
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Jennifer Maples, CFA Servco (Chick-fil-A)
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Marchelle Sellers, Charity On Top Foundation
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Andy O'Dell, Clutch Holdings LLC
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Roee Hemed, Covver
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Richard Matson, Darden Restaurants, Inc.
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Hila Ghazanfari, Edge Loyalty Systems Pty Ltd/Blackhawk Network
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Jake DiGiovanni, FlipGive
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Amy Halpenny, FlipGive
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Stephanie Angle, Fusion Marketing
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Nicole Kramer, Fusion Marketing
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Maddie O'Connell, Fusion Marketing
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Craig Span, GlobeTopper
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Michel Zampa, Incentive Concepts Ltd
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Jennifer Kendall, InComm
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Richard Batistier, INSPIREME.AI
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Kurt Hosna, ITA Group
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Emad Makhamreh, JETT - DMC
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Julien Rochard, Merit Incentives
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Nate Rantala, Ncentiva
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Michelle Schober, Prezzee
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Michael Schindler, Raise.com
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Jen Becker, RaiseRight, LLC DBA ShopWithScrip
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Brian Surette, Red Incentives
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Paul Nolan, Sales & Marketing Management
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Claire Leyland, T.J. Maxx / Marshalls / HomeGoods / Homesense / Sierra
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Joe Galano, Tango
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Katie Dougherty, TOTUS Gift Card Management LLC
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Leslie Kelly, TOTUS Gift Card Management LLC
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Julie Fulton, Virtual Incentives
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Alex Rogow, Virtual Incentives
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Alejandro Almada, Yesimo
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Thank You Annual Partners!
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