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April 2019


As with last month, we are in full swing with stagings of apartments, both owner-occupied and vacant, due to the Spring Market, which I feel is the most active time of the entire year for putting apartments on the market in Manhattan.  

And because there are so many  apartments being put on the market, it is even more important to present them in their best light possible.  And that's where staging comes in.

                                                                                     Check out our recent stagings:

We even staged a small office space at 125 East 84th Street which "sold" in one day!

See you at the end of May, the best and prettiest month of the year in NYC in my opinion.

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Testimonial of the Month
Featured Staging: $4.95M 4 Bedroom/ 3 1/2 Bath Apartment at 320 Central Park West #8A
Market Overview: New York, NY
Tips and Tricks of the Trade: Clever Interior Design Tricks to Transform Your Home
Did You Know.....?...Design Trends that are In and Out in 2019
Market Overview: The East End
FREE Closet Organization, Open House & Moving Checklists
Featured Article
'"A home like apartment 8A at 320 CPW is special and needs a keen attention to detail.  Bringing in Donna and her team to this project was exactly what we and the homeowners needed.  She brought a new life into this home that created a wonderful flow and sense of grandeure that comes with a Central Park West apartment.  Both us and the owners were over the moon with the outcome and every client who has come to seethe place has the same sentiment."
Michael Shapot, Compass
New York, NY
This apartment had fantastic views of Central Park and the Reservoir as well as a Classic 7 layout with large rooms, however, a buyer's first impression wasn't a positive one.  From stepping off the elevator to its empty and colorless vestibule and into the entry foyer, with its anything but welcoming blankness, buyers were not being wowed.  It just reinforced what they saw in the rest of the apartment.  And because buyers have no imagination, they felt nothing positive to bring them to the feeling that they wanted to live there and that this could be their future home.

So we were brought in by the Michael Shapot team at Compass to stage the key rooms - vestibule, foyer, living room, and dining room.  In the bedrooms, we removed and reconfigured existing furniture. We lightly staged the kitchen and bathrooms.

These are the results:

Vestibule Before Staging

With its sole mirror, this was anything but welcoming after stepping out of the elevator.  We covered the marked up floor with an attractive runner and brought in artwork, furniture and accessories to liven up the space. 

Vestibule After Staging

Foyer Before Staging

The foyer was large but completely empty so we brought in key pieces such as a console, mirror and bench, to further the positive first impression.

 Foyer After Staging

Living Room Before Staging

The living room with its grand size looked like someone had moved out of the apartment and carelessly left some furniture pieces behind.  With its spectacular view of the park, this room needed furniture so that buyers could imagine relaxing, entertaining and enjoying the fireplace, all while taking in the view from the windows.

Living Room After Staging

Dining Room Before Staging

This room looked like someone had put a kitchen table and chairs into a room that deserved to be presented in all its grandeur as a formal dining room. So we swapped out the light fixture and brought in furniture appropriate to the space and the apartment. 

    Dining Room After Staging


To view the entire report from Corcoran click  here.
Whether you've just moved or are looking for a quick, little home pick-me-up, or perhaps something more significant, there are some well-known interior design tricks  that designers employ that you too can easily do with minimal effort and cost.  Sometimes the smallest things make the greatest impact. It could be the addition of a mirror, a painting, a lamp or even a plant. Maybe you want to soften your walls, brighten a room, or add some warmth to your living space. Take a look at these clever design tips  and see how they can inspire you!

1. Paint smaller rooms in softer, lighter colors to help make the room feel larger.
The living room above is a great example of how to maximi ze a small living space. A room of this size has the tendency to seem cramped, but the large windows, light colored walls and ample use of mirrors not only reflect the natural light pouring in from the doors and the windows but the use of mirrors also gives the optical illusion of space, making the room seem larger than it actually is. Conversely, darker colors will make a room feel smaller. Even with the abundance of natural light and the strategic placement of the mirrors, this room in a darker shade would have a more boxed-in feel to it.

 2. Use decorative mirrors to add instant light to your living space.

Mirrors can also be used to make a small space feel larger. For larger rooms, or any room with a more limited amount of natural light, mirrors placed directly across from the windows, will add instant light. Decorative mirrors can also be used in lieu of art to fill empty wall space. Large or small, mirrors add light and dimension to your living space.

3. Mix it up. Mix up patterns and textures. Mix up old and new, expensive and inexpensive. 

There's nothing wrong with placing family heirlooms alongside your modern couch. All good interior decorators will tell you that the most important aspect to decorating your home is that it reflects who you are, your personality and your style. The antique Chippendale desk that was your grandfather's tells a story. It tells the story of your past. The modern couch you fell in love with and simply had to purchase also tells a story, your present story, and there is no reason why the present and past can't co-exist beautifully together. The same can be said for art.. With fabrics whether it be furniture, rugs or pillows, varied colors and patterns can bring warmth and texture into your living space.

Use what you already have to decorate.

We all have items in our possession, probably packed up in boxes somewhere and haven't given them a second glance. Your home needs some accessories. Instead of running to the store, take a good look at what you already have. Trays, wooden, acrylic, metal or silver can be placed on top of luggage racks, tea carts, trunks, bedside tables and coffee tables for extra texture and dimension. Arrange candles on them, frames or pile books on top of them. Plates can be hung to create wonderful wall art. Art from children's books can be framed and hung in nurseries, children's rooms or their bathrooms. You will be amazed at what you can do with what you already have!

5.   Use area rugs to soften hardwood floors.

Throw rugs give warmth and can add great texture, color and personality to your living space. Hardwood floors are beautiful and easy to maintain but they lack the comfort that carpeted floors offer, especially in the cooler months. Area rugs can add fun and functionality to your living space.  You can change your area rugs to reflect the seasons using warmer tones and fabrics for cooler months and lighter ones for the warmer days of the year. There are many lovely cotton, washable area rugs which are ideal for those homes with children. There really is no reason why a home with young children cannot also be a stylish one.
Take a look at more Clever Interior Design Tricks, here! 
Didyouknow    Did You Know.....? 

Lucia Tonelli from Elle Decor, suggests which trends are big on the home front this year-and which ones have overstayed their welcome. 


Being strategic and purposeful about purchasing behavior is a key ingredient to a sustainable ethos. From the initial question of, 'Who you are purchasing from and what values do they stand for?' to 'What type of materials are used to build each item?' To complement and highlight special pieces, we believe in designing an impeccable foundation through the use of timeless materials, ultimately resulting in bones that evoke emotion whenever you're in your space."-Becky Shea of  


"When a space has too many things going on-to the point where you can barely utilize a surface area for function-it creates chaos. 
We love eclecticism, and you'll see it in a lot of our designs, but what we don't love, and hope to bid farewell to, is eclecticism on steroids. The inability to use design for function is one of the biggest caveats we see with this aesthetic. Everything you invest in should have purpose, and we see 2019 shaping out to be a year of reduction and purpose in the items used to style, so say goodbye to eclectic clutter!"-Becky Shea of   Becky Shea


"For 2019, there is greater interest in biophilia-emphasizing the relationship between humankind and nature, and the connections between the two. Natural, organic materials-such as wood floors, stone, and daylight and plant life-remind us of the exterior and brings the outside and nature, in. We are machine- and technology-driven society, but nostalgic about past processes and handiwork, so opportunities for custom Millwork and crafted materials are very important."-Angie Lee of  FXCollaborative

"Statement single piece upholstery-especially in jewel colors-will be out this year. Finishes should completely envelop the space and generally be textural rather than patterned for a chic modern look."-Katharine Pooley of  Katharine Pooley London

"Simple, monochromatic kitchens have had a good long run, so we will be gravitating toward making a little more impact in their kitchens, whether that's with bolder color choices or graphic tiles. Either way, I predict we will be seeing more pop and punch in kitchens!" - Amy Sklar of Sklar Design 


"Something that will be out are rooms that feel overly designed with only one look. Mixing of styles is what's coming in now, so not having everything be one note of mid-century modern with all the same wood color and style is key." - Dolores Suarez of  Dekar Design 


"Acrylic can give a room the architectural structure it needs without taking up visual real estate. We see acrylic as a fantastic foundational piece in a small space, like an entry, to provide a surface that can be layered with more organic items and not feel busy." - Kristen Peña of  K Interiors


"While copper was flashy and fun in the age of millennial pink, we see it on its way out, making room for more natural-looking metals." - Kristen Peña of  K Interiors

To read more about the Top Interior Design Trends of 2019, click  here!

The following is a comparison of First Quarter 2019 vs. First Quarter 2018, according to Town and Country Real Estate's Quarterly report for The Hamptons and the North Fork.  
To view the entire report, click here!

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Sales and Marketing Kit
Kit cover
All of the tools you need to present home staging to your clients:
  • Script when presenting staging to clients
  • Client objections busters and answers to FAQs
  • Statistics on staging and its success with home sales
  • Handout on Why Stage
  • Letter to be used in your listing package

Click  here     to download.

HomeStagingConsultationHome Staging
(occupied homes) 
For Manhattan and the Hamptons from Montauk to Southampton:  $400 for the first 2 hours, $125/hour thereafter. Plus sales tax. 

Other Areas:
  A travel premium will apply.

Click here for more information and to schedule a Home Staging Consultation.