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June 2019


Though we prefer to stage an entire apartment or house so that we can present a complete dream to a prospective buyer, sometimes a complete staging is limited by the seller's budget.  So rather than sparsely staging the entire home, we, the seller and the real estate agent agree to only stage the main rooms.  This way the staging is on target with the price point of the apartment and the prospective buyer.

In our Featured Staging below, we did just that.  We staged the small entry, the gallery, the living room and the dining room, and left the bedrooms, bathrooms and kitchen empty.  This limited staging also gave the real estate agent the ability to show a few attractively furnished spaces in the listing photos, rather than empty rooms that buyers would quickly gloss over as there is nothing to grab their attention.

If you have an apartment or house that needs to be staged and the budget is limited, please feel free to contact me

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Testimonial of the Month
Tips and Tricks of the Trade: How to Decorate Small Spaces Like a Pro
Did You Know.....? How To Light Your House The Right Way By
FREE Closet Organization, Open House & Moving Checklists
"I had a very challenging task in front of me when I was hired to sell this apartment because the previous owner turned a classic 8 room apartment to a billiard room, out-of-season closet, and a home gym where the dining room and two staff rooms once existed...

...Donna and her team came in and staged the apartment as one would normally encounter by using screens as a room partition and arranging furniture and decorative pieces in such a way that the space now "made sense."   Her decorative style and attention to detail made all the difference."

Russel K Miller, Lic. Assoc. R.E. Salesperson
Brown Harris Stevens New York, NY

Sometimes we do stagings of only the main rooms such as the entry, living room and dining room if there are budget constraints. For this 8 room prewar apartment we did just that. In addition, we used original artwork for the foyer and gallery area to make the first impression extra unique. 

Gallery Before Staging

Entry Gallery After Staging

We collaborated with Gallery Sitka  and selected artist  Ruth LaGUE's original landscape paintings to line the Entry Gallery. 

Living Room Before Staging

Living Room After Staging

We lightened up the space with furniture, a rug, artwork and decorative accessories. 

Living Room Before Staging

Living Room After Staging

W e not only lightened up this end of the living room but showed a prospective buyer how they could enjoy the space in front of the fireplace.

Dining Room Before Staging

Dining Room After Staging

Now the room is shown as warm and inviting and lets a buyer know how large of a dining table can fit in the space.


We also did a smaller staging to liven up only the foyer, living room and dining room at this $ 4.95M 4 Bedroom, 3 1/2 Bath apartment at  320 Central Park West #8  which was featured in our April newsletter .

Vestibule Before Staging 

Vestibule After Staging

Entryway Before Staging

Entryway After Staging

Living Room Before 

Living Room After Staging

Dining Room Before Staging

Dining Room After Staging


To view the entire report from Corcoran click  here.
Tips and Tricks of the Trade:  
How to Decorate Small Spaces Like a Pro
Decorating small spaces can feel like an impossible puzzle. You want to fit as much in as possible, but the room mustn't feel cramped. You want it to be filled with personality, but it can't look chaotic and cluttered.  Whether you're starting out in a studio apartment or choosing to live a more minimalist existence, you don't need to sacrifice style. 

Here are some   decorating small spaces tips to help you tackle your own petite dwelling:

   Keep The Floor Clean
You need space for the essentials, but even the most perfectly decorated small room doesn't work if you can't walk in it. Try floating pieces, such as shelves and nightstands, to keep the ground clear of obstacles and create space for extra storage beneath if needed. Opt for sconces and wall lights rather than floor lamps.
Go for Folding Pieces
You may need a desk and a dining table, but do you really need them 24-7? Consider installing furnishings that can fold up when not in use. You'll free up floor space and avoid the stacks of mail and work that inevitably pile up on these surfaces. If you have a one-wall kitchen, folding doors can conceal clutter when not in use.

Focus on Lighting 
Photo: Brett Beyer
Small spaces can often end up feeling dark due to small or nonexistent windows. Make up for the lack of natural light by adding plenty of light sources in every room, from the kitchen to the bedroom. Combine striking ceiling fixtures-either a pretty pendant or elegant flush mount, depending on your ceiling height-with sconces or table lamps for a cozy and bright atmosphere. 

To learn more about getting optimal lighting for each room, click here.

Mirrors Are Your Friend
If you're not blessed with an abundance of natural light, mirrors can help you make the most of what you do have by reflecting it around the room. Mirrors can also help make the space feel bigger, giving the illusion of a few more square feet. Consider lining a wall with a large mirror or creating a gallery wall of different sizes and shapes.
Let Pieces Breathe
Photo: Melissa Oholendt
Nothing screams "I don't have enough room" quite like furniture pressed up against the wall and tucked so tightly together that it's practically stacked. Pull furnishings away from the wall if you can and make sure there's space between pieces. (You may have to get rid of anything that isn't used on a daily basis, like side tables or accent chairs.)

F or more tricks on decorating small spaces, click here!

Did You Know.....? 
How To Light Your House The Right Way
By Gillian Lazanik from  Forbes

It might be a design cliche, but good lighting truly is everything. Lighting affects the ambiance and mood of a space - get it right and the whole look of your interiors will improve. 

Below are tips and considerations for creating a well-lighted home:

Consider Ceiling Height 

Knowing your ceiling height is important when selecting hanging light fixtures. Some lights come with adjustable cables or rods, but others don't. Don't get stuck with a light that hangs too low or too high. As a rule of thumb, the bottom of a light should hang about 12 to 20 inches below a standard 8-foot ceiling. For each additional foot of ceiling height, add 3 inches.

Table Hopping

When hanging a light over a table or a kitchen island, 28 to 34 inches is the recommended distance from the bottom of the light to the surface of the table or island. However, the size of the light makes a difference. In general, a smaller light can be moved lower and a larger light can be moved higher.

Get Your Swag On

If you are adding new pendant lighting but don't want to deal with the expense or hassle of changing your home's electrical setup, cord swags can be a stylish solution. Swag them loosely over a bar or a hook, as seen in this kitchen, or secure the cord tight to the ceiling for an industrial look.

Know Your Glow

The light fixture should not be your only consideration - the type of lightbulb is equally important. Halogen, compact fluorescent and LED bulbs come in a range of warm or cool hues. Much like the color of your walls, the type of glow you want is mostly a personal decision. If your walls are covered in cooler tones, you might want to warm them up with a lightbulb that casts a warm glow. Conversely, you may want a cooler glow to brighten up a darker space.

Don't Shy Away From Color
To learn more tips about interior lighting, click  here!
Market Overview: The East End           

We have switched to a quarterly update of market conditions on the East End. Our next quarterly analysis will appear in the July issue. 

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HomeStagingConsultationHome Staging
(occupied homes) 
For Manhattan and the Hamptons from Montauk to Southampton:  $400 for the first 2 hours, $125/hour thereafter. Plus sales tax. 

Other Areas:
  A travel premium will apply.

Click here for more information and to schedule a Home Staging Consultation.