logo web

Holiday Season 2019


I hope you all had a nice and Happy Thanksgiving.  And didn't eat too much!

Six years ago we staged an apartment at 110 Duane Street in Tribeca.  The buyer loved our staging so much, she asked us to stage the apartment now that her renters have moved out and she is selling it.  I am honored and flattered.  See the photos below showing how our staging transformed an empty space into a home that buyers could envision living in.  

With Thanksgiving and the Holidays soon coming upon us, we always do a Holiday issue of our newsletter rather than the usual monthly editions of November and December.  We will resume our monthly newsletters in January.  Until then, have a Happy New Year!

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Testimonial of the Month
Featured Staging: 110 Duane Street #3 $6.95M 4 Bed / 3 Bath Full Floor Condo in Tribeca
Market Overview: New York, NY
Tips and Tricks of the Trade: Inspiring Interior Design Trends for 2020 That Will Transform Your Home From Interiors Online
Did You Know.....? The Difference Between a Co-op And A Condo? By Emily Myers From Brick Underground
FREE Closet Organization, Open House & Moving Checklists

"Donna Dazzo and her team worked very efficiently to fully-stage an empty, luxury loft property for our seller at our recommendation. Donna Dazzo brings a professional confidence and know-how to her work that really is helpful in that uncertain moment prior to staging. Her design work is stellar. She frequently incorporates original artwork which immediately changes the look of a staged home into an original. She updates her design point-of-view, staying current with trends, color palettes and buyer tastes. Several of our prospective buyers who have visited the staged property have asked about the design work...it's that good."
The Dybec TeamA ssociate Brokers 
New York, NY
$6.95M 4 Bed / 3 Bath Full Floor Condo in Tribeca

After the owner's renters moved out, the apartment just needed a freshening up with paint and we were then left with a blank canvas on which to stage an elegant but inviting space for potential buyers to fall in love with.

And speaking of "canvas", we also secured some abstract art from Andre Petrov to use in the living and dining areas, and from Judith Gale Mont, our very own staging assistant, to use in the bonus room and children's bedroom.  Original art always takes a staging up a notch, and also gives the artists a venue to showcase their art to potential art buyers.

This full-floor loft with private elevator features smart technology and luxury appliances and finishes throughout. There are multiple public rooms, and the separate master suite and 2-bedroom suite are set back from them to give privacy and quiet. 

In addition to the living room and den, there is a bonus area off the living room with white brick walls that we staged as a playroom.  There is also another room which can be used as an office or 4th bedroom and has its own full bath.

Kitchen pantry, master bedroom closet and large laundry room complete the conveniences. Two vaulted storage rooms in the basement can be included in the sale at the asking price.

Living Room After Staging

Living Room After Staging 

Dining Area After Staging

Den After Staging
Bonus Room After Staging

Office After Staging 
Bedroom #1 After Stagin g
Bedroom #2 After Staging
   Master Bedroom After Staging
To view the entire report from Corcoran click  here.

Is it that time of year already? With 2019 flying past, let's pause and look at the colors and trends we will be lusting over in 2020. Here's the story so far... 


Mindfulness is emerging as a clear trend for 2020 where it nestles in perfectly alongside mainstays 'sustainability' and 'wellness'. As with sustainability and wellness, mindfulness in our interiors makes the case for creating our homes as a refuge from the stresses of the outside world. Think low furniture, floor cushions, plenty of indoor plants, natural materials and a calming palette of natural tones and whites. Bliss.


Colors are such a personal thing, but some just ooze calm. Pantone have already called the key colors to trend next year and it's safe to say we will be swooning over restorative colors taken straight from nature. Earth tones will remain big news for the foreseeable future, as will orange, pink, and various shades of blue and green in both warm and cool hues. Ripe olive green is also being touted as a super-chic option for any space in your home. Keep the look modern and fresh by introducing an unexpected accent color. We are talking about pairings such as taupe with periwinkle blue, rust and pink or lilac, and mustard with dusty pink.


It's going to be all about keeping a strong connection with the natural world via our interiors in 2020. Natural materials and organic forms are already well and truly entrenched in our interior loving hearts and we can look forward to more of this next year and beyond. Rattan, linen, jute, timber and artisanal décor items that are perfectly imperfect go a long way to giving your space a personal touch. This is a look you can embrace wholeheartedly or via a few strategically placed handmade treasures on a bookshelf.


Another trend we will be seeing more of in 2020 is large scale art and wall murals. This is going to make its way into our homes via wallpaper, decals or large scale artworks. Consider placing your large scale art as a backdrop to your bed or couch and then, voila! This is such a dynamic look that your space will need very little else to make it sing. If you want the look without the commitment, try a hanging wall art or tapestry.


As the design world and, by extension, the rest of us, focus on an ever-stronger connection to nature, too many plants are never enough. While the Fiddle Leaf Fig and Monstera are still a welcome, glossy leafed addition to any indoor plant collection, new 'it' plants to look at include cacti, olive trees, long leaf figs and the cast iron plant which, despite its intimidating name, actually looks more like a peace lily. If you are worried your gardening chops are not up to the job of maintaining all those plants, artificial varieties have come a long way and are virtually indistinguishable from their real counterparts.


Design experts and trend-spotters have been talking about the intersection of these two seemingly counter-intuitive ideas for a little while now, but it seems that this is a design idea whose time has come. This is a look that hits the sweet spot of not-enough and not-too-much. In other words, right smack bang in the middle of minimalism and maximalism. In real life, this looks like the pared-back minimalist room we have come to know and love, accessorized with décor items that are meaningful for us. It's all about curating with intention - knowing what to add in, and what to leave out.


For 2020 the hottest trend is all things glass lighting! From retro shaped mid-century statement lights with stunning glass features to boho-chic chandeliers, it is all about glass. Glass lighting is fabulous due to its ability to be incorporated into so many different interior aesthetics due to its multi-faceted design flexibility. Whether it is sleek frosted glass scandi style lamps that emit a gentle hygge glow or the perfect trio of Hamptons look glass pendants for above a kitchen island, there's isn't an interior trend that glass lighting can't transcend...you heard it here first!! 

To read more on, Inspiring Interior Design Trends for 2020, click here.
Didyouknow    Did You Know.....? 
The Difference Between a Co-op And A Condo? 
If you are looking to buy in New York City, but you don't know the city very well, you might not understand the difference between a co-op and condo-or even know that they are in fact very different.  Both types of NYC apartments can look somewhat the same.  But there are many important distinctions to be aware of before you buy. 

The bottom line: Because a condo's ownership structure gives a condo board less power than a co-op board, it's easier to buy, sell, and sublet a condo. But all that flexibility comes at a price. Condos typically cost more than co-ops and come with higher closing costs. They also often have higher property taxes, unless you're buying a newer condo that has a temporary tax abatement in place.  

The Legal Structure of Condos vs. Co-ops

When you buy a condo, you own your place, and your monthly common charges pay for the upkeep of common areas and amenities. Your property tax is paid separately A co-op building is structured as a corporation, so instead of receiving a deed when you buy a co-op apartment, you become a shareholder with a proprietary lease that entitles you to occupy your apartment and lays down rules and rights similar to a lease in a rental building. Your monthly maintenance f ee pays for the building's operating costs, any underlying mortgage, and importantly (unlike condos) includes your property taxes.

Condos Are Often Newer

Co-op buildings are generally older than condo buildings. Many prewar rental complexes in New York City were converted to co-ops during the 1970s and 1980s as a way of rehabilitating the buildings and creating a new ownership structure. Finding a condo in a building completed before the 1940s is rare - that's not to say they don't exist but they are more difficult to find.  

Prewar co-ops are known for their more generous proportions, graceful architectural details, and traditional layouts. Newer condos are known for their souped-up building amenities and modern conveniences within apartments, though room sizes are often smaller. 

Co-ops Vastly Outnumber Condos

Real estate listing sites currently show page after page of glittering new condos, giving the impression this type of apartment dominates in New York City.

In fact, the opposite is true. Even with the condo building boom that's taken place over the past decade, co-ops dwarf the number of condos with 74 percent of the inventory in NYC, according to the  Rent Guidelines Board's 2019 Housing Supply Report. 

Co-ops Are More Affordable

According to  Douglas Elliman's latest market report, the median sales price for a studio in a Manhattan co-op building is $440,000. That's compared to $643,333 for a studio in a condo building. Another way of looking at it is the average price per square foot currently runs $1,146 for a co-op and $1,952 for a condo. 

This cost difference comes down to several factors, the first being simple supply and demand.  There are just more co-ops in the market compared to condo-and in a range of building sizes.  Another reason for the difference in price is condo buildings are often newer, have modern amenities, and can command higher prices simply because it's easier to buy, finance, sublet and sell a condo. 

It's Easier To Sublet A Condo
When you join a members-only club, you can't just substitute in someone else when you no longer want to attend. The same rule applies to co-ops. Co-op boards generally have strict rules about subletting your apartment.

Each co-op building will have different rules in the proprietary lease but most limit sublets to one or two years in any five- to seven-year period. Just as you were approved by the board when you bought the co-op, your tenant will need board approval.

To read more on What Is The Difference Between A Condo And A Co-op?, click  here!
Market Overview: The East End
We have switched to a quarterly update of market conditions on the East End.  Our next quarterly analysis will appear in the January issue.  
Quick Links
For More Info
 During the Month...

Visit my blog
Follow Me on Pinterest


Follow us on Twitter


Like us on Facebook


View my profile on LinkedIn


View our videos on YouTube 


  View on Instagram  

FREE Closet


Open House, and

Moving Checklists


Download your  

FREE Closet


Open House, and

Moving Checklists. 

Try our 
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)



Click on the calculator above, which will launch in a new window. 


For more detailed instructions, click here.

HomeStagingConsultationHome Staging
(occupied homes) 
For Manhattan and the Hamptons from Montauk to Southampton:  $400 for the first 2 hours, $125/hour thereafter. Plus sales tax. 

Other Areas:
  A travel premium will apply.

Click here for more information and to schedule a Home Staging Consultation.