5 Strategies to Strengthen Your Organization's Crisis Immune System

Special guest speaker Jon Goldberg, Chief Reputation Architect

Reputation Architects Inc.

Tuesday, February 20

12:00 - 1:00 p.m. | Zoom Webinar

$5 for Members | $15 for Non-Members | Free for Students

PRSA Southern Arizona is pleased to host guest speaker Jon Goldberg, founder and chief reputation architect of Reputation Architects Inc., an award-winning strategic communications and reputation risk management advisory firm dedicated to building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement.

Trained as a journalist, Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate and non-profit executives and boards and a senior leader at some of the world’s most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

An expert in reputation risk and crisis management, planning, training and team-building, Jon has helped countless organizations enhance reputation and trust, inoculate against reputational harm and transform challenging situations into opportunities to demonstrate leadership and integrity. His crisis management experience runs the gamut from government investigations; regulatory inquiries and criminal indictments, to cyberattacks and data breaches; technology and business continuity failures; food, drug and consumer product recalls; class action and mass tort litigation; environmental disasters; workplace violence; harassment and discrimination claims; labor disputes; and activist attacks. Read more here. 

The PRSA Western District Conference is ON!

February 24-26, 2025 in Los Angeles



Don’t miss out on this amazing opportunity! The 2025 PRSA Western District Conference features two days of powerful learning sessions and a chance to network and connect with public relations professionals who are navigating the same landscape—and shaping its future.



The conference will feature distinguished keynote speakers, including Ray Day, vice chair at Stagwell and executive chair at Allison Worldwide, and national PRSA president, along with Aaron Kwittken, CEO of PRophet, a Platinum Sponsor of the event. The Director of Communications at Tik Tok, Leah Linder, will be featured in a special fireside chat.

Sessions and workshops will cover a wide range of topics essential to today's PR professionals, such as Ethics of Storytelling, Building a Green Future, Purpose Driven PR, Leadership Courage, AI's Influence on Media, Celebrity Magnetism, and PR's Role in Social Justice, to name a few.

Conveniently situated within walking distance of Universal Studios Hollywood, CityWalk, and other prominent LA landmarks, the Sheraton Universal Hotel offers a central location for networking and exploring the vibrant heart of Los Angeles.

We encourage members to register for the Western District Conference and make their hotel reservation. We need our PR professionals to come together during this challenging time.

Explore APR in 2025

By Shelia Storm, APR, PRSA Southern Arizona APR Chair

You’ve seen headlines about accreditation and maybe read an article or two, but did you ever really explore if accreditation in public relations fits into your professional development plan?

It’s a new year and a perfect time to explore the value of PRSA’s APR for your career, and how it can make you more strategic in your planning to achieve even greater results for your organization.

When is the right time to seek accreditation? Once you have five years of public relations or related experience, you can consider how accreditation can impact your status within your organization and your career.

It’s easy to say you have a lot on your plate and continually push back on pursuing this game-changing professional development opportunity, but don’t delay any longer. It’s always the right time to consider this skill-enhancing career development resource.

Preparing for accreditation can take time, depending on your experience and knowledge about the industry. What’s great about the path to APR is you can prepare for it at your own pace. Still, you’ll want to set a personal deadline to keep yourself on track. If you veer off, no problem - just get back to it when you can. For some, it’s a six-month process, and for others, it might be accomplished over a year or two.

Either way, you gain an immense amount of knowledge as you go through the process of preparing for accreditation.

For some inspiration on how a communications professional involved with the national PRSA organization puts her credentials to good use, read her story.

Ready to learn more about APR? Contact APR Chair Sheila Storm at (520) 405-1181 for more information. Dig in deeper on the national site, review the brochure and explore the opportunity to add APR behind your name in the coming year.

Not a PRSA member yet? Check out this deal!

Through the end of February, new members who join PRSA with promo code NETWORK25 at the $267 level (which excludes Associate or Retired Members) can add a Free Chapter or Free Section (excluding the New Professionals & Counselors Academy Sections) at a discount of up to $100!

This is a great opportunity to maximize your new membership by exploring the learning and networking opportunities offered by your local chapter, and by PRSA Professional Interest sections. These include Corporate Communications, Independent Practitioners, Health Academy, Employee Communications, Public Affairs & Government, Travel & Tourism, and more. Get more info here.

ICON 2025 Washington, D.C.

Oct. 28-30, 2025

Registration is Open!

This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be!

A warm welcome to new Chapter member:

Stefanie Boe

Tourism and Marketing Manager

Town of Marana / Discover Marana