NEW ENGLAND CHAPTER

Join us on ZOOM!

Thursday, February 13th, 2025

9:00 am EST

"How to Use A.I. to

Master Your Marketing"



Meet with "The Social Stager," Heather Cook, for an overview of how AI can help home stagers save time, refine their marketing and enhance creativity. Key focus areas for the session:

○ Mastering AI prompts for tailored content.

○ Top AI tools for marketing.

○ Actionable strategies to integrate AI into workflows.


Heather will also remain afterward for Q&A.


Heather Cook is a social media marketing strategist and the owner of The Social Stager, a boutique agency dedicated to helping home staging professionals elevate their marketing and build memorable brands. With expertise in social media marketing, brand development, and website design, Heather combines creative vision with strategic insight to empower her clients to stand out in a competitive market. 


Heather’s journey began in 2008 when she launched her own home staging company. Through innovative marketing strategies and exceptional staging designs, she grew her business into a thriving six-figure enterprise, earning multiple awards for her work. Drawing on her background in interior decorating, marketing, copywriting, and graphic design, she now provides tailored solutions to help stagers level up their marketing and achieve remarkable results. 


As a certified home staging professional with over 15 years of industry experience, Heather brings a unique perspective to her work. She leverages her deep understanding of the home staging field, her expertise in Instagram growth, and her design skills to craft marketing strategies that resonate with audiences and drive success. Under her leadership, The Social Stager has grown into a six-figure agency in just over a year. 



Heather’s passion for marketing, creativity, and helping others succeed is the foundation of her business. She is committed to empowering home stagers with the tools and knowledge they need to grow their brands, attract clients, and achieve their goals. 

Hello, Chapter members!


Happy New Year! We hope everyone is enjoying this winter season and that 2025 is off to a good start. We had a wonderful January meeting on Zoom with Marianne Cherico, the Home Stager's Coach, who offered some fabulous strategies to help bring business to new heights in the coming year. Special thanks to Marianne, the Board and all the Chapter members in making this event such a success!


February's meeting featuring Heather Cook a.k.a. "The Social Stager," will take place on Thursday, February 13th from 9-11am via Zoom. Heather will join the group at 9:30 am, following the regular Chapter meeting, and stay on for a Q&A after her presentation.


For more information about our presenter:

www.socialsavvystagers.com


Missed the January meeting? Access the meeting minutes here.


Please join us!

Join Zoom Meeting

Link here: February 13th ZOOM, 9 am EST

Meeting ID: 247 839 2128

Passcode: z0BKjY

Register Today to Save Your Seat

Upcoming Meetings

Thursday_calendar

Note to all Chapter members: our new day/time for meetings in 2025 will be the second Thursday of the month, from 9-11am.

This month's discussion of "ShopTalk:"


What Inspires You?


We want to hear from you! We're inviting all Chapter members to share a source of inspiration at an upcoming meeting. One name will be drawn during the pre-speaker session at each month's Chapter meeting. Questions? Reach out to any of the Board members for more information.


During our March 13th

RESA New England Chapter Meeting


"Spruce Up for Spring"



Chapter member Pam Tiberia of Spruce Interiors

will host an in-person Art Swap/Auction

in Hampton, NH.


*Details to come.

Sunshine Squad

We are looking for 2-3 Chapter members for the Sunshine Squad! Members will assist with hospitality (baby/wedding/funeral etc. gifts) and also coordinate snacks for

in-person meetings. Contact Bonnie directly if interested or for more information.


Become a member today!

$75 for RESA Members*

$125 for Affiliate Members

*New Membership requires an individual or business to be a member of RESA National before becoming a member of a local chapter.

Whether you are new to the staging industry or an established professional, there is so much you can learn from your peers.


The RESA New England Chapter is dedicated to providing advanced learning opportunities and networking experiences for its members monthly.


To sign-up, contact Julie Millar.

DID YOU KNOW?

You can attend 2 different RESA Chapter meetings before you join? Even though we know you will enjoy being a part of our Chapter, we provide you the opportunity to "try us out" twice before committing.

Why Join A RESA Chapter? What's In It For Me?


"Networking Volunteerism" is the most effective way to get you in front of your target audience, Realtors®. By aligning yourself with RESA® and participating in a local chapter and events, you will gain exposure for your business in the community and meet the professionals you want to work with. The top producers and leaders in your local area are involved with their trade organizations and make a difference in their communities. By joining a RESA local chapter, you will be viewed as a leader in your profession as well as your community!


• Monthly business resource meetings with speakers that benefit you as a businessperson

• By participating in leadership or on a committee, allows you to network within your community

• Recognition and exposure in your community

• Detailed RESA Profile in our member directory

• Use of RESA logos in your marketing efforts

• Co-operative marketing opportunities

• Networking with Realtors, Lenders, Title and other business-related companies

• Networking with other professional stagers

• Members only social networking group

• Educational, leadership, and cooperative marketing opportunities

• Exposure to home staging on the local level by participating in charity events, local trade shows, and teaching educational classes

• Industry-specific networking to increase your business and bottom line

• Opportunities to teach educational classes with industry expert recognition

• A platform to discuss industry business-related issues and make positive change as a group locally

• Peer to peer support and encouragement from fellow chapter team members

2025 Board of Directors

President: Bonnie Garceau—Harmony in Your Home

bonnie@harmonyinyourhome.com


President-Elect: Meredith Morgan—Intus Interiors / A Welcoming Space

meredith@intusinteriors.com


VP of Membership: Julie Millar—Home Staging by Julie

julie@homestagingbyjulie.com


Treasurer: Mary Vratsenes—Refined Home Staging & Design

marysylviav@gmail.com


Secretary: Marcie Kazanowski—Homey NH

marcie@homeynh.com