Issue No. 102  February 2018
Studio & Location Services for Still & Motion                                                                                WWW.S1GROUP.CA
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Profoto NEW   A1,   B1x,   D2 w/ upgraded Flash

We have the latest Profoto Strobe in Rentals, and for the next 2 weeks we will have it set up as a Demo display. So  come on down and try it out, and someone can help you with any questions.
- latest A1 on Camera flash and accessories
- latest B1x and portable lighting modifiers
- latest D2 self contained 1000w Strobe heads w/ upgraded Bulb for faster recycle
- also more B4 Battery packs, Pro 8a Strobe packs, D4 Strobe packs etc.
8am to 5pm Mon - Fri @ 25 Booth Avenue, Suite 100 - next 2 weeks. 

New in the S1 Expendables Store - Tether Tools

S1 is now carrying a wide range of Tether Tools items in our Expendables Store. From USB C cables, to batteries, mounts, laptop trays, articulating arms, do-dahs of all types and more.

Come check it out!

Moo Shoots Spread for Fashion Magazine

Talented Toronto fashion photographer Moo shot this bright and colourful spread for the March issue of Fashion Magazine, available now. Check out all the shots on the Fashion Magazine website.

S1 Supplied: Bron Para & HMI Lighting, Grip, Computer Monitor, Electrical and Truck Services


DP Greg Bennett Shoots Ad for Ontario Nurses' Association 

Toronto based DP Greg Bennett shot this ad for the Ontario Nurses' Association. Produced by  Compass360 Brand Architects, Directed by John Cook.

S1 Supplied: Camera, Lighting, Grip, Production Rentals and Truck Services
Greg Bennett Website
Compass360 Brand Architects
Puddle Jump Productions produces video for 5 Gum Canada

Bell Media and Puddle Jump Productions (DP Sean Marjoram) shot this video for 5 Gum Canada's campaign #YoureOnIn5. 

S1 Supplied: Kino Flo and Quasar LEDs
Sean Marjoram, DP
Smallz + Raskind shoot the cast of Imposters

Los Angeles based photography duo, Andrew Small and Jared Raskind, were in Toronto to photograph the gallery for Season 2 of the TV show The Imposters. Produced by Zinc Production. The show will return to Bravo in April.

S1 Supplied: Lighting, Grip, Truck Services

See the first promo shots here
Smallz + Raskind
Zinc Production
Morrison Films produce spot for Air Canada

Directors Mike Kirsh and Adrian Bellaire, along with the production team from Morrison Films, shot this spot for Air Canada.

S1 Supplied: S1 Video Van Interior, S1 LED Truck, additional lighting and production rentals
Mike Kirsh
Adrian Bellaire
Morrison Films
The Second City Works produce two spots for Interac

The team from The Second City Works, the business-to-business arm of the well-known comedy theatre, produced these two hilariously awkward spots for the new Interac services, Autodeposit and Request Money. 

S1 Supplied: S1 LED Truck, Production Rentals

Watch "Janet" here
Watch "Security Questions" here
The Second City Works
Pricing & Negotiating: Portraits for Web Collateral and Digital Billboards

Craig Oppenheimer of Wonderful Machine details the quoting process for a series of portraits for a health and wellness brand.

How Photographers Charge for Social Media Advertising Jobs

As advertisers shift more of their marketing dollars from traditional media to social media, reps and photographers are changing the way they calculate creative fees when producing images for social media ads.

Getty Images and Google declare a truce with new image licensing partnership

Almost two years after filing an antitrust lawsuit against Google, Getty Images announced today that it has signed a licensing deal with the Silicon Valley giant.
The release issued by Getty doesn't offer much detail on the deal, nor does it address whether Getty has dropped its legal action. It simply states that the two companies have agreed to a "multi-year global licensing partnership, enabling Google to use Getty Images' content within its various products and services."

Click here for more info
Judge rules that embedding a photo tweet is still copyright infringement

In a court case that could fundamentally change what constitutes copyright infringement online, a New York district judge has ruled  that embedding a tweet that contains a copyright protected photo does,  in fact, constitute a copyright violation. If the ruling is upheld, its impact across the internet is hard to understate.

Integral Memory's new 512GB microSD card is the biggest microSD card yet

There's a new king of the microSD card: Integral Memory's 512GB microSD card , which packs a record breaking full half-terabyte of storage into the diminutive card format. You definitely should try not to lose it.

How to Properly Use a Wireless Lavalier Microphone

Lavalier mics - the darlings of the television industry. Let's take a look at how to use them, mount them, and hide them without sacrificing sound quality (or chest hair).
Lavaliers are the go-to microphone when requiring a localized, portable and hands-free solution when miking your talent. Lavaliers are primarily used with dialogue, where headsets or handhelds are usually used by singers for reasons of quality and proximity.

Kodak shows off Super 8 camera in first sample reel

During CES 2016, Kodak announced  plans to resurrect its Super 8 format via the launch of a new Kodak Super 8 camera, one that will blend analog and digital technologies. Following that announcement was a hands-on look  at the new Super 8 camera during CES 2017, but an actual product launch is still forthcoming. Getting us closer to that point is Kodak's latest update on the project: it's showcasing footage recorded with the Super 8 camera during CES 2018.

This updated version of the popular P360 kit is now more powerful, has Green/Magenta Tint and an on-board digital screen for easy colour temperature control. Need to work fast or without AC power? Add the P-Tap cables to use any 12 - 30VDC battery.

Looking to get a bit more kick out of the basic kit? This kit comes with 3x 5" fresnel lenses that help focus the light and increase the intensity of these handy small LEDs.

Fiilex P180E LED Three Light Kit

Bi-colour, flicker free and similar output to a 250w tungsten, this mini LED kit is a versatile option when not a lot of power is required. Great for accent lighting, small table top work and it's light enough to be mounted on camera. Can be used with any 12-24VDC battery as well.

When you're on set and need to do some quick colour grading and edits, this small panel speeds up the process. Rent it for longer post work too and work faster and more efficiently.

This handy Thunderbolt Dock allows you to connect all your devices to a new MacBook that only uses Thunderbolt 3 ports. Simultaneously charge your laptop, drive multiple displays with 4K compatibility and connect all your peripherals via USB 3 ports.

Rig a single 2', 4' or 8' Quasar lamp easily with this single MyWay QuasarPlate. No need to fiddle with extra grip gear. Mounts to stands via 750k/Baby pin.

This Is What A Mixed Reality Hard Hat Looks Like

Industrial collaboration tools are one of the fastest-developing areas for the Microsoft HoloLens, with many companies such as  Object Theory  looking for ways to diversify and broaden the market for Mixed Reality. On the other hand, selling this technology as an everyday working tool in places like construction sites, offshore facilities and mining projects means making it robust enough to be used as such.

DJI Mavic Air Introduced - a Lighter, Smaller Mavic with Higher Bitrate

DJI just introduced the Mavic Air, a lighter, smaller and more affordable version of the Mavic Pro. It features the same foldable design as the original Mavic Pro and is supposed to have similar or even better picture quality.

Breathe // An 8K storm time-lapse film

Check out this beautiful time-lapse by Mike Olbinski.