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March Membership Roadshow
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Effective Storytelling During the Age of Information Overload
One-stop inspiration shop!
Presented by Bryan C. Harrison, CAE, PMP, CMP
Specialty Equipment Market Association (SEMA)
Wednesday, March 6, 2019 |
9:30 AM to 12:30 PM (CT)
Ingleside Hotel, Pewaukee
WSAE is excited to continue our tradition of featuring Membership Roadshow presenters that are currently working for an association. It's a great opportunity to learn from one of your peers. And, our industry partners will benefit from attending this session as well!
Storytelling transcends time and barriers to offer organizations and association management professionals their best chance to cut through information overload:
- Differentiate your content from the noise and demonstrate value to your membership as you depart from traditional messaging into telling your association's story like a pro.
- Career paralysis? Learn how to interrupt the narrative of your past and take the steps necessary to tell a new story, starring you!
Schedule
- 9:30 am - 10:00 am Registration
- 10:00 am - 11:30 am Educational Program
- 11:30 am - 12:30 pm Lunch
This program is worth 2 CAE credits.
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Special hotel room rate
A room block is reserved for attendees who are interested in staying at the Ingleside Hotel on Tuesday evening, March 5. Please call the hotel at (262) 547-0201 to request the special WSAE rate of $109.
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Thank you to our supporters:
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Industry Suppliers: 2019 Partner Package information is available!
WSAE makes it easy for you to enjoy more exposure by offering sponsorship packages that include event recognition and advertising-together! We've constructed a variety of sponsorship levels to help fit your needs and goals. Review the 2019 Partnership Prospectus.
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Renew your membership for 2019 - Last chance!
If you have not yet renewed your membership for 2019, your benefits will cease in March. Prevent interruption to your benefits by logging in, checking the status of your membership and making your payment under "My Transactions."
Consider an organizational membership. The cost savings and additional benefits are worth a look if you have multiple people within your organization interested in WSAE membership. We are happy to discuss the structure and additional benefits for your organization. Contact Christina McCoy or call the office at (608) 310-7850 with any questions.
Here's to a new year of doing great work together!
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Webinars
As a CAE-Approved Provider, WSAE provides webinars that meet the professional development requirements needed to earn or maintain the Certified Association Executive credential.
Wednesday, February 27
, 2019 from 12:30 PM to 1:30 PM (CT)
Wednesday, March 6, 2019 from 12:30 PM to 1:30 PM (CT)
Wednesday, March 27, 2019 from 12:30 PM to 1:30 PM (CT)
Tuesday, April 2, 2019 from 12:30 PM to 1:30 PM (CT)
WSAE webinars are worth 1 CAE credit each.
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Webinar topic ideas?
Do you have a great topic for a WSAE webinar, or know a potential speaker who would be interested in presenting? Contact
Michelle Czosek
with your ideas!
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American Associations Day is March 28-29, 2019
American Associations Day is the only legislative fly-in where association professionals like you can connect with Congressional offices and share your story on important association issues. This year our issues will be the value of association meetings to the economy and society along with association tax issues.
This unique opportunity allows you, as an association professional, to create connections with policy-makers that will not only advance the association industry, but your own organization as well.
The event is open to any association executive, staff member, or leadership volunteer who is passionate about association issues and wants to make a difference, while meeting and networking with fellow advocates from across the country. Registration is free, and out-of-town attendees are eligible to receive a scholarship of up to $300 to reimburse travel costs if they visit their members of Congress. The education session on Thursday, March 28 is worth 3.5 CAE credit hours. Please note that this year the Hill visits will take place on Friday, March 29. Congress will not be in session, but this will allow Congressional staff to focus on our meetings and our message.
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Enter the 2019 Power of A Awards
Applications are now being accepted for the 2019 Power of A Awards, the premier recognition opportunity for associations that undertake initiatives to strengthen America and the world. In 2019, ASAE is celebrating the 10th anniversary of The Power of A and 20 years of the Power of A Summit Awards Dinner, held to celebrate the top award winners.
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ASAE announces changes in the Certified Association Executive program requirements
ASAE announces two changes to the Certified Association Executive (CAE®) Program:
- The experience requirement for candidates who are employed as an association CEO, or in a C-suite level position, has been reduced to one year.
- A one-credit ethics requirement will be included as part of the 40 credits required for each CAE renewal cycle beginning with certificates due to renew in 2020.
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Welcome new members
- Steven Bailey, Junior Volleyball Association
- Hannah Bunting, Wisconsin Library Association
- Nick Burke, Omnipress
- Kara Enge, Radisson Hotel Milwaukee NW
- Mirek Janowiak, Omnipress
- Erin Lehman, Junior Volleyball Association
- Samie Riley, Junior Volleyball Association
- Brandon Smith, North Central Group, Brookfield Conference Center
- Dustin Syrjanen, Executive Director, Inc
- Brad Toll, Greater Green Bay CVB
- Katie Wilcox, State Bar of Wisconsin
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Congratulations! Susan Quam earns her CAE credential
One hundred and sixty association executives recently received their Certified Association Executive (CAE) credential from the CAE Commission of ASAE, including WSAE member Susan G. Quam, CAE, Executive Vice President at the Wisconsin Restaurant Association. The Winter 2019 class of CAEs successfully completed the CAE examination administered nationwide on Dec. 7, 2018. They will be honored, along with the summer class of CAEs, during the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, Aug. 10-13.
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Laura Kielbasa earns Certified Meeting Professional credential
Laura Kielbasa, Director of Meetings at Association Acumen, has earned the Certified Meeting Professional (CMP) designation, granted by the Events Industry Council. Kielbasa manages the programming and logistics for the Federation of Clinical Immunology Societies (FOCIS), Automotive Fleet and Leasing Association (AFLA) and International Association of Special Investigation Units (IASIU) meetings.
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AMPED Association Management welcomes Donté P. Shannon, CAE
Donté P. Shannon, CAE, has joined the AMPED team in its Washington, DC office, and will lead the Association of Equipment Management Professionals (AEMP) as its Chief Executive Officer.
"I'm excited to join the AMPED team as the CEO of AEMP. I welcome the opportunity to learn and grow from other top-notch association professionals," Shannon said.
Shannon comes to AMPED with more than 12 years of association management experience, most recently as Executive Director of the Specialty Advertising Association of California. He is also the 2018-2019 Chair-elect of the ASAE Certified Association Executive (CAE) Commission, the independent and certifying governing body of the CAE credential. Shannon's career accomplishments also include selection as a 2015 Forty Under 40® Award recipient by Association Forum of Chicagoland, and recognition as a 2011-2013 Diversity Education Leadership Program (DELP) Scholar by the American Society of Association Executives (ASAE).
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Association Acumen chosen to manage
New York State Society of Physician Assistants
Association Acumen, LLC, a full-service association management company based in Menomonee Falls, has been chosen to manage the New York State Society of Physician Assistants (NYSSPA). Suzanne Fedie serves as NYSSPA's Executive Director. Fedie is experienced in association management and has worked in all areas of event and education corrdination, contracts, speaker, sponsor and exhibitor management, registration, budgeting, membership, marketing and promotions.
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NAIOP Wisconsin named Chapter of the Year; Villa named Executive of the Year
NAIOP Wisconsin was awarded Chapter of the Year by NAIOP Corporate, the Commercial Real Estate Development Association, at its annual Chapter Leadership and Legislative Retreat in Washington, DC. This was the Chapter's first time receiving this top recognition since being chartered in 2003.
NAIOP Wisconsin also received Chapter Merit Awards in membership and public policy. NAIOP presents the awards annually to honor outstanding programming and service by state and local chapters to their members and to the commercial real estate industry.
In addition to the Chapter awards, NAIOP Wisconsin CEO Jim Villa, CAE, was named Executive of the Year. Villa was also elected by his association peers in 2018 to serve on the NAIOP Corporate Board of Directors as the Chapter Liaison designee.
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New video shows off the best of Milwaukee
VISIT Milwaukee's new video is totally random, totally wonderful and totally Milwaukee. In less than two minutes, viewers learn why Milwaukee is the ultimate meetings destination. Watch the video.
"Milwaukee has an excellent convention package, but this video shows what you can expect in addition to the convention center like our amazing hotels, unique entertainment options, and excellent dining," said Marco Bloemendaal, senior vice president of sales for VISIT Milwaukee. "Our new video pulls viewers through the screen into our city, giving them a true picture of every wonderfully random aspect of Milwaukee that cannot be experienced anywhere else."
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Brag a little bit - Let us help spread your good news!
Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition? Let us know! We love to help spread good news related to our industry partner members. Please send your brags to
Michelle Czosek
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Help with the professional certification
WSAE, through partnership with the Michigan Society of Association Executives (MSAE), is offering professional certification exam preparation courses. Be sure to mention your affiliation with WSAE to receive a discount on registration!
CAE prep course
The CAE preparation programs incorporate study guides, reading comprehension questions, flashcards and practice tests. Three different CAE preparation courses are available and are
designed to offer the personalized support candidates need to be prepared for the CAE exam. Each course option offers a full-time facilitator to help candidates establish a systematic study format and provide assistance when you need it.
The current curriculum covers strategic management; planning and research; leadership; administration; knowledge management and much more! And the best part is, the full course offers approximately 10 CAE hours that can be applied to the Spring Exam offered online and with recorded phone conversations so candidates can set their own schedule. The preparation course for the Spring 2019 exam begins January, so register today!
Certified Meeting Professional prep course
A virtual prep course for the Certified Meeting Professional exam begins in March. For over a decade, MSAE has successfully helped candidates achieve their CMP designation through a classroom setting. They now offer a five-month online Spring course and are ready to help meeting planners nationally! This in-depth learning experience, which aligns with the most current CMP International Standards, will help prepare candidates for the CMP Examination.
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IOM Winter Institute
Institute for Organization Management is the U.S. Chamber of Commerce Foundation's professional development program for non-profit executives.
For over 95 years, Institute has educated association, chamber, and other nonprofit leaders across the country through its national program, highly rated curriculum and high caliber instructors. Thousands of executives have attended Institute sites across the country to strengthen their management skills, learn industry best practices, and gain a broad national perspective from peers. Institute has helped them build stronger organizations, become stronger business advocates and better serve their members. In addition, you will earn points toward your CCE or CAE certification as Institute's curriculum is directly tied to the bodies of knowledge of both the American Society of Association Executives and the Association of Chamber of Commerce Executives.
Midwest Summer Institute will take place at UW-Madison, June 9-13, 2019. The early registration deadline is April 19, after which enrollment increases $200.
Upon completion of the Institute program, graduates receive the IOM recognition which allows them to use the letters "IOM" in public mention and professional correspondence. The IOM recognition signifies the completion of 96 hours of course instruction in nonprofit management and commitment to the industry.
Are you already an IOM and have an updated job or title?
Update
your contact information and stay connected.
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Podcasting for associations
I'm wondering if any members have started or are considering a podcast for member engagement, marketing or continuing education? Have you noted any increased engagement? I have started two podcasts for our clients, and would like to compare notes and learn from each other's success.
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Automated social media
I recently clicked on a boosted Gacebook post requesting more information. A message was sent immediately to my Facebook messenger account thanking me for my interest and asking me if I would like to schedule a call to discuss their products and services. Since their message found my inbox, I am assuming part of their posts functionality was their system knowing and storing who am. I also assume the system could keep some kind of data base of people who clicked on their ad so they could contact the same people in the future. Does anyone know how to create the functionality I described?
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Career Headquarters highlight
Midwest Food Products Association
Madison
National Funeral Directors Association
Brookfield
Executive Director Inc.
Milwaukee
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Looking for a career change? Let us help.
Follow us on Twitter (
WSAEtweets
) to receive a notification every time a new career opportunity is posted to the WSAE Career Headquarters.
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ASAE program to explore successful fly-ins
ASAE will host a program April 1 at ASAE's offices in Washington, DC, to examine how association government relations professionals plan and execute a successful legislative fly-in to take their organizations' advocacy messages directly to elected officials. The program, supported by ASAE's Power of A program and the Government Relations Section Council, is part of ASAE's Government Relations Symposium Series. Panelists for the program include WSAE member Chad Lawler, executive director of the Madison Area Builders Association.
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Associations press Congress for bipartisan infrastructure revamp
More than 150 organizations signed on to the letter, calling for a "bipartisan, comprehensive package that transforms U.S. infrastructure systems beyond the status quo and maintains U.S. competitiveness in a 21st-century economy." The Infrastructure Working Group, led by the National Association of Manufacturers (NAM) and the Associated General Contractors of America, warned that a failure to invest risks increasing an already present "infrastructure deficit."
The group called for legislation to address six specific needs: an increase in direct federal infrastructure investment; a remedy for shortages in existing funds; stronger financial tools used for infrastructure investment, such as municipal bonds; more opportunities for private investment in infrastructure projects; an easier federal permitting process; and greater collaboration among all levels of government and between the public and private sector.
"Manufacturers, Congress, and the president all agree the failure to upgrade U.S. infrastructure threatens U.S. economic competitiveness," Robyn Boerstling, the association's vice president of infrastructure, innovation, and human resources policy, wrote. "Now is the time for the business community, labor organizations, Republicans, and Democrats to work together to pass an infrastructure bill."
Read more.
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UBIT repeal gaining traction
Bipartisan support to repeal a 21 percent tax on fringe benefits, including free parking and mass-transit assistance, is growing. Meanwhile, a new report commissioned by Independent Sector reveals the impact of the tax on nonprofits.
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AHPs highlighted at Ways and Means hearing
During a House Ways and Means Committee hearing this week, association health plans (AHPs) were referenced as an affordable and effective option for covering individuals with pre-existing health conditions. Ways and Means Democrats convened the hearing Jan. 29 to draw attention to efforts by the Trump administration and Republican lawmakers to chip away at the Affordable Care Act (ACA) and its protections for people with pre-existing conditions.
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IRS issues guidance on Nonprofit Excise Tax
Despite the partial government shutdown, the IRS on Dec. 31 issued interim guidance on the 21 percent excise tax on tax-exempt executive compensation exceeding $1 million in any taxable year, enacted as part of the 2017 tax law. ASAE has flagged the tax as concerning to the tax-exempt community, particularly because compensation subject to the new tax includes more than just base salary.
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Federal and state privacy legislation gaining steam
Federal and state lawmakers are stepping up efforts to pass legislation regulating how companies collect and use personal data. Calls for a national privacy law have gained force after some high-profile missteps last year like Facebook's Cambridge Analytica scandal and the enactment of sweeping privacy regulations in Europe that among other things require companies to obtain permission before collecting personal data from users.
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Picture yourself an author!
If you are interested in authoring an article for VantagePoint, w
e would love to hear any article ideas that you may have.
Bonus - you can earn CAE credits toward your certification renewal!
We are currently lining up content for the Spring 2019 issue, which will be mailed out in early- to mid-April. There is a submission deadline of March 1.
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