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The holidays are over and we are all sticking to our New Year's resolutions, right?
If your borrower's New Year resolution is to have auto insurance, it is more likely they will start the New Year breaking that resolution.
For Q4 2022, the shopping rate for auto insurance was observed to be 12.1%. This means that policyholders are looking to save money because of rising rates. If they are unable to find a rate savings, they will likely let their insurance lapse.
January and February are two of the highest months for borrowers to let their auto insurance coverage lapse. Many borrowers are mentally stressed and financial stretched after the holidays and this has an impact on whether they pay for their auto insurance or pay their credit card bill.
Help your borrowers remember the importance of carrying insurance and not letting their coverage lapse.
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