FEBRUARY 2024

View in Browser

SCORE Association
socialmediadraft-Banner.png

Happy February, Social Media Chairs!

We cannot believe the first month of 2024 has already come to a close, but February, we are ready for you!


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a top performing chapters shoutout.


Interested? Keep reading to learn more.

Chapterresources-socialmedia.png

IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at socialmedia@score.org.

February Social Media Toolkit:

Our Black History Month Social Media Toolkit serves as a post library for participating chapters to promote SCORE services, highlight success stories from Black-owned businesses and spread the word about the resources available to help Black entrepreneurs thrive! The toolkit includes a combination of graphics, articles, events, videos and even suggested copy to use throughout the month on your chapter’s channels.


This toolkit has been loaded into SOCi for easy and efficient use. You can add these extra #BlackHistoryMonth posts to your chapter's channels in just a few clicks!

 

Learn how to access the Black History Month toolkit here!

socialmedia-monthlywebinars.png

NEXT WEBINAR:

WEDNESDAY, FEBRUARY 21 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.



REGISTER

February Social Media Updates:

SOCi Tip of The Month: How to Use the Black History Month Library


Chapter Social Media Toolkits have received a major upgrade. You will now find the monthly observance toolkits already preloaded for you in SOCi libraries. We hope this change will streamline the publishing process, giving chapters a quick way to share customizable, campaign-related social media posts. We've developed a 1-minute training video to guide you through this process.

 

Learn how to schedule posts from a SOCi library.  



Chapter Social Media Program Q1 Performance


The results are in! During the January webinar, we focused on reviewing the Q1 performance of the Chapter Social Media Program. We checked in on the metrics we use to measure the success of the program and discussed how this success was impacted by our content strategy shift. Highlights include a new high of a 4.5% post engagement rate on Facebook and a 37% increase in followers on LinkedIn.


Watch the January Social Media Webinar for the full report.



Video Training Library: How to Share Your Google Review Link

 

Online reviews are critical to awareness in your local communities, so we wanted to share a quick tip for your chapter to collect more reviews on your Google Business Profile. Here is a brief video demonstration on how to access your Google review link. This link can be shared via email, social media and other communication channels to invite clients to provide feedback and share their experience online.

 

Discover where to find your chapter's Google review link.  



New SOCi Reporting Features Give You Deeper Social Insights


SOCi has expanded its analytics capabilities, and a new library of reports is now available to all SCORE users. In our January webinar, we had a guest speaker from SOCi on to give us a live demonstration of the new insights and tools available to us. Watch the recording below to learn more and please email us at socialmedia@score.org with your questions and feedback!


Explore the new SOCi reports by watching the January webinar.



Attend Hiper Monthly Open Office Hours on February 29


Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.


Register for Hiper's Monthly Office Hours here.



...TO JANUARY'S TOP CHAPTERS!

The following chapters were our top performing throughout the country during the month of January:


  • Facebook: Lancaster-Lebanon
  • LinkedIn: Houston
  • Google: New York City


These chapter channels are linked in the icons below. Be sure to check them out for ideas and inspiration!

Facebook  LinkedIn  GMB


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

sbascorefooter_transparent image

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

CONNECT WITH US

Facebook  Instagram  LinkedIn  Twitter  YouTube