February 2024

A Message from the President

"2024 Super Bowl...Opportunities"



With the Super Bowl coming up soon there is a lot of buzz. Naturally, we would have wished that our beloved Detroit Lions would have been playing, But what a run they had. Congratulations to a Detroit football season that brought such joy and camaraderie.

What lessons can Sales & Marketing professionals take from football? You know by now that I like to ask ChatGPT such questions. Here is a portion of the answer:

1. Consumer Behavior Insights: The Super Bowl is a valuable opportunity to observe and analyze consumer behavior. Marketers can gain insights into trends, preferences, and reactions by monitoring social media, audience engagement, and post-event discussions.

2. Networking and Relationship Building: Hosting or participating in Super Bowl-related events can be a great networking opportunity. Connecting with other professionals in the industry and building relationships can open doors for future collaborations and business opportunities.

In summary, the Super Bowl is more than just a football game; it's a cultural event with immense marketing potential. Being attentive to the Super Bowl allows sales and marketing professionals to tap into a vast audience, capitalize on cultural relevance, and create impactful campaigns that resonate with consumers.

I would like to add to what ChatGPT provided. Networking and the common denominator of Football brings us together with great conversation starters and networking.

Speaking of Networking…

On January 31 our Networking event was a great meeting. Our host Keith Spicer from MichTel led a discussion on "Marketing Ideas." Some of the points were: People buy 100% emotionally; People buy from me because they feel understood by me; My sacred responsibility is to expertly advise clients. Participation and engagement was highly informative. Thank you Keith! Hope everyone will join us at the next networking event on Thursday, April 25th.

Don’t miss our lunch seminar:

"The Power of Yes” on March 13th from 11:30AM-1:30PM at the Bank of America Building in Troy. This event will be a panel discussion on the power of "YES" for Marketing and Sales Executives.

See you soon!

P.S. We are also partnering with the Michigan Hispanic Chamber of Commerce on their program: ”DEI: The Ripple Effect 2.0.” Here is the link for registration: http://crm.mhcc.org/events/details/the-dei-ripple-effect-building-an-authentic-and-inclusive-organization-666.