PARKLAND REAL ESTATE

SALES REPORT

FEBRUARY 2026

THE PEAK SEASON IS COMING

IMPORTANT INFORMATION BELOW ON SELLER STRATEGY

The Key Points February Sales

Lower Sales But Expected - Due To Seasonality

29 Homes Sold (Fewer Sales - Expected Due to Seasonality)

Total $42.4 Million in Sales

Average Home Price Was $1.462M

The Majority of Homes (23) Had 4+ Bedrooms

How Purchased: 11 Cash / 18 Conventional Mortgage

48% of Homes (14) Sold in 60 Days or Less

The Remaining 52 % of Homes (15) Took Longer:

7 Homes 61 - 90 Days

3 Homes 91 - 120 Days

2 Homes 121 - 180 Days

1 Home 181 - 365 Days

2 Homes 366+ Days



Special Note:

There Was No Correlation Between Price and Days on Market

(It was NOT the case that multi-million dollar homes took longer to sell than less expensive homes)

We Are Still In A "Buyer Leaning" Market

Homes Are Selling - Still Bought With Mortgages

Some Homes Take More Time To Sell

To Secure Your Price / Reduce the Stress

It Is Now A Matter of Strategy for Sellers

What a Buyer-Leaning Market Means for Sellers

• Buyers have more choices and compare homes carefully

• Pricing mistakes cost time and negotiating power

• Homes that are not fully prepared sit longer

• Strong marketing creates separation from the competition

• The first 30 days on market are critical

What Many Sellers Don’t Realize

Some issues can delay — or even stop — a closing:

• Title or permit surprises

• Insurance challenges

• Inspection red flags

• FIRPTA or tax misunderstandings

• HOA/Condo document problems

• Financing and appraisal gaps

The Key Points for Sellers?

The Right Planning & Marketing Strategy

Can Make the Difference

To Win In This "Buyer Leaning" Market

IT IS NOT JUST ABOUT PUTTING THE HOUSE ON THE MLS

(I see so many listings with no neighborhood name, poor photos, little description)

Sellers Need Formal Planning

Pre-Listing Work To Minimize Buyer Objections / Risks At Closing

Post-Launch Marketing Matters

Because Buyers Act Early

Smart Pre-Planning Prevents Last-Minute Disruption

As An Experienced & Luxury Trained Realtor

My Objective for Sellers Is Simple:

Protect your price, your timeline, and your outcome.

A short strategy review can help you avoid costly mistakes and uncover opportunities to improve your net results.

I Can Help You



Schedule A Call To Discuss Your Needs

20+ Years Marketing/Real Estate Experience

Parkland Resident 27 Years

International President’s Sales Awards:

  2020 - 2025

www.ComeLiveInParkland.com