issue: 84
February 2017
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In this issue:

Limoneira - One World of Citrus - Fruit Logistica Berlin 

Limoneira's One World of Citrus marketing model provides our customers around the world with year-round citrus supply. Through partnerships and direct investments, we now market and sell our citrus under the Limoneira brand from Chile, Argentina, Mexico and South Africa providing our global food service and retail customers "one stop shopping" for their citrus needs.

We are excited by the opportunity to service increasing global demand with our high-quality citrus supported by our vertically integrated supply chain model and our commitment to sustainability and food safety.

Limoneira's Sales Team cultivates customer relationships on all continents including Europe, where some of the world's leading grocery retailers and food service operators are located. One of Europe's most important produce industry trade shows is Fruit Logistica which will be held in Berlin from February 8th through the 10th. Limoneira Management will be on hand at this important trade show meeting with existing and potential customers and explaining Limoneira's customer solutions.

John Carter, Limoneira's Director of Global Sales spoke with Marieke Hemmes - de Rijke from FreshPlaza.

In addition to the domestic market, Limoneira exports its citrus products to over 50 countries in Asia and increasingly throughout Europe and Russia. "Europe is an important target region," mentioned Carter. "Healthy trends show no signs of abating as the population in European countries increasingly matures. Today's global seniors are more active than previous generations and want to maintain their health and quality of life. The group of younger people, including millennials, is still the largest population group in Europe. They also desire healthy, natural products. Citrus is a super food choice for them."

Sustainability focus - Citrus Misfits™

Not only in Europe, but around the world, consumers are increasingly making buying decisions with sustainability in mind. Limoneira has investments in solar, water, mulch, integrated pest management projects and is a leader in farm-worker housing. One example is The Less Food Waste Movement that is gaining traction. "Our branded Citrus Misfits™ help address this concern," said Carter. "They are a playful reference to this particular type of produce having a little scarring from wind in the orchards. This perfectly good citrus would otherwise be discarded because of minor appearance considerations."

Sharing global knowledge with customers

As a global producer and seller, we have gained knowledge from markets everywhere and we are able to share that information with our customers. The Ph Balance trend which began in Asia, and has made inroads in the US is growing in Europe. Lemons play an important role as lemon water is a natural product. There are many healthy trends in citrus that we can share.
Limoneira featured in EuroFruit and FreshPlaza

In February, Limoneira's One Word of Citrus™ will be featured in Euro Fruit and FreshPlaza two important media vehicles for the European market. Advertising and editorial will describe the key factors that separates Limoneira from other citrus providers. 

Eurofruit is one of Europe's leading suppliers of news for the international fresh fruit and vegetable business. Information is available in both printed and online versions and is read by business leaders throughout the global supply chain. In addition to important industry publications, parent company produces some of the produce industry's most important trade shows including Fruit Logistica in Berlin and Asia Fruit in Hong Kong.

FreshPlaza began in the Dutch market and after steady growth now offers editions in German,Spanish,Italian,Chinese and Dutch.

About Fruit Logistica Berlin

Each year, thousands of exhibitors and visitors attend Fruit Logistica to realize their full business potential within the international fresh produce trade. This important trade event covers every sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain.
In February - Limoneira Citrus Makes the Perfect Valentine
Love is in the air! Here at Limoneira, we believe that sometimes love manifests itself as a truly spectacular face scrub. It's in that spirit that this month, Limoneira spokesperson and founder of Healthy Grocery Girl Megan Roosevelt is excited to share some easy, DIY ways to zest up your Valentine's Day - or just beautify your February. Beauty has never been so easy - or delicious. 

For a demonstration, you can view Megan detail her fresh Valentine's Day tips and recipes here on the Limoneira YouTube channel. Don't forget to subscribe - videos with more wonderful tips and tricks will be added to the channel each Friday.

Take a look at some great new examples for this month: 


Custom Valentine's Day Cards - There's no better way to show appreciation for someone special than with a heartfelt, handmade Valentine.

Citrus Sugar Scrub - Sugar scrubs are a staple of any good skincare routine. Follow these simple steps to make a homemade sugar scrub you can use all month - or all year - to keep your skin soft and glowing.

Citrus Salad with Mint and Honey - This beautiful and deliciously simple fruit salad is the perfect addition to that homemade Valentine's Day spread, or a lovely afternoon snack. 

Sneak Peek March 2017

Spring is just around the corner and consumers around the world are opening windows, shaking out the dust and setting up the shine. Natural green cleaning solutions have become increasingly popular. Don't toss that citrus after its added zip to the recipes. It still a green clean machine! Megan will share citrus green cleaning tips. 
Limoneira Global Beauty Opinion Leaders Share Natural Beauty Tips

We all want to put our best face forward and Limoneira's global network of beauty experts have been practicing the art of appearance for years.

We encourage you to reach out to them for advice. Also please be sure to visit Limoneira's citrus beauty tips on Limoneira's  website.

Elizabeth Canler - Miami
At Elizabeth Canler's Miami Skin Boutique and Spa, guests feel rejuvenated and pampered in luxe surroundings overlooking the Miami skyline. Elizabeth's technique and style are unrivaled in Magic City. Her global travels have provided her with a database of the latest and best in the world of beauty. With her own show on the Beach Channel and as a guest host on QVC London and Germany, Elizabeth is sought for her suggestions for beautiful, glowing skin. She and her team provide personalized attention in a state-of-the-art facility complete with his/hers steam and sauna rooms, a meditation relaxation room, and an outside yoga deck and infinity pool facing the beautiful Miami skyline. The perfect way to spend a relaxing day.

Melodee Morita - Tokyo
Melodee Morita is a Japanese American ballet dancer, YouTube Artist, and FCI (Fujisankei Communications International) Reporter. She offers her thousands of followers a wide variety of tips on beauty and healthy lifestyle and suggests delicious recipes. Her 2014 Best Skin Tighteners offered an unbiased review of top performers for the year. She's fun and informative and very popular and offers great content in both English and Japanese. She offers a wide variety of beauty and skin care tips on her YOUTUBE Channel: 

Shizuka Bernstein - New York City
Lauded as a skin care guru by New York Magazine, master aesthetician Shizuka Bernstein has been bringing beauty and tranquility to Manhattan for over ten years. Shizuka has been featured as a beauty expert in Marie Claire, Shape, the New York Daily News and on Fox News, CNN, CBS, and many other outlets. At Shizuka's New York day spa, award-winning treatments and products are combined with a relaxing "Zen" atmosphere, a warm and personal attention, and a Japanese flair.

Billy Yamaguchi - San Diego
Celebrity stylist Billy Yamaguchi and his team of designers balance and harmonize their clients' hair, makeup, and personal style by applying the ancient principles of Feng Shui. Yamaguchi was the first to integrate Feng Shui into modern beauty techniques. Billy explains that "Feng Shui Beauty" is about reading people's energy. Finding out who they are on the inside and connecting it to the outside. "Our goal is to help everyone express their personal power and inner beauty."

Lisa Pielsticker - San Francisco
Liza Pielsticker is the owner of SkinLab, a beautiful spa located at Union Square in the heart of San Francisco. Trained by top plastic surgeons in Washington D.C. and San Francisco, Liza has extensive training in medical aesthetics and recognizes the importance of quality skin care to defy aging and create a younger appearance. Liza is dedicated to maintaining the highest level of standards, as well as educating patients on the latest techniques and products in skin rejuvenation and scar prevention and therapy. At SkinLab, Liza believes in results-oriented skincare. With so many advancements in skin rejuvenation, SkinLab creates an effective skincare regimen to meet the unique needs of every client. 

Nina Curtis - Los Angeles
Nina Curtis, founder and president of the Nile Institute, "A Source Vitál", located in West Hollywood, California, and of Curtis Communications. Nina is known as the "Esthetician's Esthetician" and has a twenty-five plus year history in the professional personal care and wellness industry, where she is respected as an innovative skin care specialist, educator, lecturer and businesswoman. She has trained in the United States, France, Germany, Australia and England and received her Bachelor's degree of Science in Management and her MBA from Pepperdine University, and is also a graduate of the Lynwood Business Institute. Recognized as a thought leader, Ms. Curtis writes articles focusing on business, trends, wellness and skin and body care techniques. The Nile Institute is dedicated to offering exceptional wellness services, the finest in quality personal care products and information that is relevant for its clients to make responsible choices about their individual health, wellness, beauty and personal care needs. Nina Curtis has received five "Teacher of the Year" awards from the Fashion Institute of Merchandising and Design, located in Los Angeles, California, which inducted her into their Hall of Fame. In 2002, Ms. Curtis received the coveted Distinguished Alumna Award from Pepperdine University for her outstanding accomplishments in serving humankind through the humane pursuits of business, for participating in building a stronger university, and for her personal character as an example to all of the university's students, alumni and faculty.

Norma Garza - Houston
Norma Garza, the founder of Norma's Touch Skin Specialty Spa, has been helping Houstonians achieve glowing, fresh skin for years. Like it or not, we live in a society that assesses people based on appearance. It's no wonder that people go to great lengths to make a good impression. Vibrant and radiant skin is an important component in beginning the day with a rejuvenated spirit and positive outlook. By combining nature and science, the staff at Norma's Touch Skin Specialty Spa provide a comprehensive array of treatments including: microdermabrasion, herbal and chemical peels, anti-aging, non-invasive skincare, and treatments for men, women, and teens. She has a loyal following from her many devoted customers.

Shana Irish - Chicago
Chicago-based Shana Irish is the talented owner of the Skin Spa, a full-service skin care studio in the heart of Lincoln Park. Her many years as an esthetician and wide-ranging career in all facets of the beauty and spa industry ensure that her clients receive the best in healthy skin care. The Skin Spa's approach is to combine natural healing treatments with the latest technological advances to offer the best in anti-aging facials, acne treatments, microdermabrasions, and more. The Skin Spa strives for a higher standard in skin care while respecting the planet. 

Tom Woodhouse - New York City
Thomas Woodhouse is an Expert Skin Care Practitioner with an impressive portfolio of success delivering quality therapeutic services along with presentations that demonstrate the value of skincare product lines and treatments. He has been recognized by consumers, celebrities, and media as one of New York's most sought-after Estheticians. Thomas has been featured as "Best Facialist" in Allure's "Best of the Best" issue and has appeared on Good Morning America and in regular features in Vogue, Vanity Fair, Details, and Time Out New York. 

Tracy Neely - Atlanta
Atlanta-based Tracy Neely is a Certified Nutritionist, Certified Holistic Health Coach, a Certified Natural Health Professional, a Licensed Esthetician and is studying to become a Naturopathic Doctor. As a Health and Beauty Expert, Tracy has a unique approach to wellness that blends her background in Holistic Nutrition with her expertise as a Skin Care Therapist. Whether it's clearing up her clients' skin, removing toxins from their bodies, or improving their digestion, Tracy believes that the foods we eat have a profound effect on our health and that transforming how we think about food enables us to experience optimal health. Tracy works with women in the United States and abroad and conducts consultations in person, over the phone, and via Skype., [email protected].
Jessica Alba's Homemade Lemon Facial Scrub

Actress, model and businesswoman Jessica Alba makes a facial scrub from household products, including yogurt, coconut oil, coffee grains and lemon and says "I use more coconut oil because my skin is dry, but when I'm working, and I have to wear a lot of makeup, I use more lemon".

In 2012, she co-founded The Honest Company, a consumer goods company that sells non-toxic household products. We think Jessica is right on the mark. Take a look at her easy to make lemon scrub.

Greek Yogurt and Coffee Mask

1/2 cup plain greek yogurt
1 tbsp coffee
1 tbsp coconut oil
1 lemon
Face rag

Start with a clean dry face. Mix all ingredients together and massage mask onto your face and neck. Let sit for 10 minutes. Wipe clean with a damp rag.

anchor1Limoneira National Bloggers Put Our Best Face Forward

Each month Limoneira press releases are sent with editorial content relevant to Limoneira's monthly editorial calendar. February for example explores the many ways that citrus can provide benefits for ones appearance.

Limoneira's press releases are read by bloggers throughout the world and these talented people are passionate about their areas of expertise and have built substantial followings. They share Limoneira content and tips with their readers, and we greatly appreciate their efforts.

acnhor2Staying Ahead in a Global Marketplace with Rich Eich

As the world continues to evolve, so must anyone who wants to get ahead. Blacksmiths were replaced by auto mechanics, and mechanics are now reinventing their own careers as cars become more computerized and vehicle repair becomes more technology-based. This past January, Rich Eich, founder of Eich Associated, a leadership and management consulting firm published "Staying ahead in a Global Marketplace" in the San Fernando Business Journal.

We highlight a few excerpts here.

"Thomas Friedman, the New York Times columnist and best-selling author, hit the nail on the head when he compared the difference between finding a job when he graduated from college, and what his daughters will face: "When my daughters graduate from college, they have to invent a job. ... And then, you may get lucky and get your first job, but you've got to invent, reinvent." In other words, innovation and adaptation are now essential for survival in a global economy.

Take, for example, Limoneira Co., a 124-year-old Santa Paula-based international grower of citrus, avocados and other crops. It has adapted and diversified to become a major global agribusiness and not merely a grower of farm products. With approximately 10,700 acres of rich agricultural land, real estate properties and water rights in California and Arizona, Limoneira has diversified its board of directors, too, as reflected with the recent election of Betsy Blanchard Chess, whose expertise goes well beyond agriculture. The USC alumna has received many awards in philanthropy, education and journalism. According to Limoneira's dynamic Chief Executive Harold Edwards, "we're excited to have her passion and expertise on our board."

"Workers today have to grow and adapt as well. Multiple sources, including the Bureau of Labor and Forrester Research, tell us that most people will average between 10 and 15 jobs during their lifetime and it is unlikely that someone will spend their entire career in the same field.

In exploring this further, a McKinsey Global institute study identified six sectors that are expected to account for most of the job growth going forward"
Methods and Means Consumers Use To Achieve A Healthy Lifestyle

NMI, the Natural Marketing Institute reports that even though there are strong shifts towards healthier living, consumers admit that many aspects of their health are also getting worse compared to 10 years ago. 

View additional highlights from NMI's Health and Wellness study here!

About NMI

NMI Thought Leaders track over 30 countries to trend and report to their clients current research studies devoted to understanding consumer values and behaviors across Health, Wellness, Healthy Aging, and Sustainability and their impact on purchase.

Since 1990, NMI has provided a range of consulting services to global organizations across multiple industries including consumer packaged goods, retail, nutritional ingredients, government, academia, health care, senior living and pharmaceuticals.
article9Limoneira Winner's Block

This month our lucky winner is Grace Cabbers from Nashville TN. As our monthly winner,  Grace  has won a Limoneira Orchard Fresh or Lifestlyes Gift.  Congratulations  Grace !!!

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.