Industry Update ~  Issue 35 ~  February 2019
Industry Update is a monthly e-newsletter that forms part of the 
Industry  Communication project. I f you think we have missed anything, or you have any feedback on the articles,  we would be more than happy to hear from you.
Marketing report available shortly

The next instalment of the Australian Mushrooms marketing campaign has commenced with radio ads running over February and March and television scheduled for March and April. The campaign also incorporates out of home and digital advertising and a range of social media activities. March will also herald the unveiling of a new and improved
Australian Mushrooms website, with a fresh new look and feel.

A full report on these and other marketing activities will be available in the next edition of the Australian Mushrooms Journal, which is due out shortly.


A preview of the new website "look and feel"
Minor Use Permit issued for Carbendazim

A permit has been re-issued for the use of the products listed below and used for the control of Dry Bubble, Web Bubble and Green Mould in cultivated mushrooms.
Products to be used:  
  • HOWZAT SC Fungicide (APVMA No. 52878).
  • Plus other registered soluble concentrate product containing: 500 g/L Carbendazim as their only active constituent.
The permit can be viewed at the following LINK.

Applications open for Churchill Fellowships

If you have an idea for a research project that can benefit the horticulture sector, applications are now open for three Hort Innovation funded Churchill Fellowships. The Fellowships allow recipients up to eight weeks international travel to investigate a topic of choice, and are designed to drive innovation. Application close on 30 April and more information is available HERE.

Hort Innovation unveils new website

The new Hort Innovation website is up and running, making it easy to discover information, updates and resources related to mushroom industry investments. If you haven't visited for a while the site has a new and improved search function, easier access to downloadable Final Reports and more information and resources than ever before.

Your levy, your say, in your region

Now is your chance to help shape the future of how Hort Innovation works to invest Australian horticulture levies! Register to take part in one of Hort Innovation's 2019 Company Strategy Consultation Workshops, taking place around the country between January and April 2019. The outcomes of the consultation will be integrated into the development of the new Hort Innovation Strategic Plan, to be released mid-2019.

Visit the  Hort Innovation website to learn more and register. For any questions, please call 02 8295 2300 or email communications@horticulture.com.au. If you can't make a workshop in person, you can also share your thoughts and ideas through the online Portal.

Strategic Investment Advisory Panel

The next SIAP will be held in Sydney on 28 March 2019. 

To stay up to date with SIAP activities, please use this  LINK  to view a full list of meeting summaries.  If you have any questions related to the operations of the SIAP please contact Hort Innovation Industry Relationship Manager, John Vatikiotis - 0429 022 637 or  via email .  

Commercial Mushroom Growers Federation NZ conference

If you ever wanted to learn more about the New Zealand mushroom industry, then here is your chance with the Commercial Mushroom Growers Federation holding its conference from 5-7 April in Hamilton, NZ. The program, which includes two farm tours, can be downloaded  HERE. To attend please download, complete and return the Registration form. Attendees are required to book their own accommodation using the following LINK.

Nielsen Annual Consumer Trends report

The latest Nielsen Annual Consumer Trends report is now available. The report examines the topics of - Health, Cooking and Nutrition.
A snapshot of mushroom news

Mushrooms in the News is a quick snapshot of news relevant to mushrooms. It could be a great recipe, a healthy reference, some research findings or some mushroom industry coverage. When we find it we will post it to the site and include it in the Monthly Update. If you have any comments or find anything that has been missed, please email and let us know.

Effects of MycroNutrient Casing Supplement on Mushroom Yield, Quality and Bacterial Blotch Disease -   (MycroNutrient) on mushroom cropping was compared with calcium chloride (CaCl2) solution and a water control. The applications were made twice: (early) at casing and at 'pea-size' mushroom pins or (late) before airing and before harvesting the first flush. After 26-day and 35-day cropping periods, the total marketable yield from the MycroNutrient treatment was significantly higher (5.8% in two flushes and 4.3% in three flushes) than from the control and CaCl2 treatments; this was due to a higher (10.0%) yield in the first flush.
 
DIY humidifier kit offers humidity without dampness A DIY humidifier kit from Tecpro Australia can help commercial mushroom growers monitor and regulate humidity levels using technology to produce an ultra-fine non-wetting dry fog that can increase humidity without creating dampness. Running costs are said to be one-fifth the cost of a typical steam humidification system. The humidifier uses Japanese technology to produce an ultra-fine "non-wetting" Dry Fog with a mean droplet size of 7.5 microns, a much smaller size than "misting" solutions.

'No alternative' to UK for domestic mushroom farmers The short shelf life of mushrooms means Irish producers have no choice but to focus on the UK despite Brexit, according to Monaghan Mushrooms vice chairman Paul Wilson. The low-margin, export-heavy mushroom industry has been battered since the Brexit vote, with the fall in the value of sterling making Irish mushrooms more expensive and putting some operators out of business.

Oyster mushrooms: beneficial for the crops -   Oyster mushrooms could soon be providing a natural remedy to protect vines, cereals and orchards from diseases, with a startup company developing a pesticide based around molecules that have a protective effect. The second largest French producer of oyster mushrooms ChampiCreuse is working with chemistry startup company Covertis on the new product. While it cannot completely replace pesticides, it is believed it would be effective for large cereal crops, vines and orchards. Covertis hopes to have its remedy registered by 2021.

Functionality of fungus showcased by Shrooms Snacks One of North America's largest mushroom growers, South Mill Champs, has produced a range of new snack products featuring portabella, cremini and shiitake mushrooms with the objective of tapping into the popularity of plant-based snacking. Shroom Snacks are Non-GMO Project verified, free of dairy and tree nuts, while most are also gluten-free, vegan and kosher. The range includes Shrooms Mushroom Jerky, Shrooms Crispy Mushrooms and Shrooms Snack Bars.

Mushroom Conference to draw industry leaders, researchers -   Hundreds of mushroom industry growers, business leaders and researchers have gathered in Orlando, for the 25th North American Mushroom Conference in mid-February. The conference theme of Growing a Brighter Future, highlighted innovations and advances in the industry and what mushroom businesses could expect in the future. The event included Michael Kertesz, an associate professor specializing in soil microbiology at the University of Sydney, who discussed compost microbes and nitrogen supply in mushroom production.

5 Health Benefits Of Mushrooms -   While the news is nothing new to Australian mushroom growers who have known about mushroom health benefits for many years, it is always pleasing to see health sites helping to spread the news. This site suggests that mushrooms could qualify as one of the more underrated powerhouses of nutrition. The benefits outlined to readers include: they are low in calories; they have anti-inflammatory qualities; they can boost bone health; they can benefit vegans with a range of nutrients and minerals , and they might also fight ageing . The story was based on another article titled - Are Mushrooms Healthy - which appeared on the Time website.

Copyright © Horticulture Innovation Australia Limited 2019