MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
|
|
Dear Friends and Colleagues,
As MFA celebrates its 20th year in business, it is a time of excitement, new momentum, and reflection. We are excited to continue working with our sponsors on our upcoming podcasts and events – including AARP, GetSetUp, iN2L, Nationwide, WAHVE, Posit Science, Constant Companion, and more.
It is also incredibly exciting to see the orchestra of talent and funding coming into the longevity marketplace. New funders, including the ones we spoke with in the latest Longevity Deal Talk podcast, are fostering innovation. And other major players, like MacKenzie Scott (who contributed $8 million to the nonprofit National Council on Aging) and Melinda French Gates (who is funding the Techstars Future of Longevity incubator), are driving additional funding and attention to this sector.
Finally, I would like to take a moment to recognize the loss of a woman who was a force in the field of aging and caregiving, Gail Gibson Hunt. Gail and I served together twice at the White House Conference on Aging. She was an ardent advocate for caregiving and will be dearly missed.
Warmly,
Mary
|
Table of Contents:
- MFA Events
- What’s Next Longevity Business Academy Starts April 5
- Save the Date: Longevity Venture Summit June 7-8
- MFA Podcasts
- The a2 Pilot Awards
- Motivate, Move and Measure
- Funding News
- Corporate Updates
- Events and Opportunities
- Books, News, and Reports
- In Memoriam: Gail Gibson Hunt
|
What’s Next Longevity Business Academy Starts April 5
The What’s Next Longevity Business Academy is fast approaching! Starting Tuesday, April 5 and featuring weekly workshops for six weeks through May 10, the Academy offers comprehensive learning for those involved in the business of the longevity economy. This year’s theme is Spring Forward: Successful Go-to-Market Strategies in the Longevity Economy, and workshops will focus on branding, sales strategy, government funding and more. Learn more and register using NewsletterWNBA for 20% off!
|
Save the Date: What’s Next Longevity Venture Summit, June 7-8
Mark your calendar for the 2022 What’s Next Longevity Venture Summit: June 7-8. With theme Funding for the Future: Solutions for the Booming Boomer Market the summit will examine best practices and longevity market trends. It is the place where forward-thinking entrepreneurs and VCs meet to share and discover innovative products and services for the global longevity marketplace.
|
|
|
What’s Next Longevity Deal Talk
In episode 2 of MFA’s new B2B podcast, our speakers join Mary Furlong and Fred Fishkin to discuss two new funding opportunities. a2 Collective Managing Director Stephen Liu discusses the a2 Pilot Awards – launched by the a2 Collective and the National Institute on Aging – which will make $40 million available over the next five years. And Sasha Spellman and Rick Robinson discuss AARP’s Age Tech Collaborative. Listen or watch now!
|
|
What’s Next Living Longer Better Smarter
In Motivate, Move and Measure – episode 24 of What’s Next Living Longer Better Smarter – co-hosts Mary Furlong and Fred Fishkin are joined by Jolene Moore, a world class athlete now with Discovery Senior Living; Spiro100’s Lori Snow; and the chief medical officer of Withings, Dr. Shikha Anand. Watch or listen to learn how to get healthy and fit!
|
|
Funding News
-
iTrustCapital raised $125 million in Series A funding led by Left Lane Capital for its software platform that allows for the trading of cryptocurrencies through individual retirement accounts (IRAs).
-
Chris Versace and Mark Abssy shared their perspective on investing in an aging population.
-
HMP Global acquired Senior Care Marketing & Sales Summit (SMASH) from Senior Care Events for an undisclosed amount.
-
Morningside led a $30 million Series A funding round for Casana, which makes a toilet seat with health monitoring technology.
-
Palliative care platform Vynca raised $30 million in growth funding led by Questa Capital.
-
Canada-based Optina received $2.1 million in funding from the Alzheimer’s Drug Discovery Foundation’s Diagnostics Accelerator to expand its Alzheimer’s detection test.
-
A Place for Mom raised $175 million in growth equity led by Insight Partners.
-
Israeli senior care company Sensi.AI raised $14 million led by Entrée Capital.
-
eHealth Ventures announced a $30 million fund that will invest in Israeli med tech and digital health companies.
-
Home-based care provider ConcertoCare raised $105 million in Series B funding led by Wells Fargo Strategic Capital.
-
Curve Health raised $12 million in Series A funding led by Morningside Ventures to expand its telemedicine, billing, and other offerings to nursing homes and healthcare groups.
-
186 Ventures raised $37 million to launch a fund that will provide pre-seed and seed funding.
|
|
AARP Fights Scams
Scam activity in the U.S. has skyrocketed, with estimated losses reaching as high as $56 billion. And although scammers target all generations alike, when older Americans are exploited, the impacts can be especially severe at a time of life when they are least able to recover financially. “The message should be clear to our leaders: It’s time to invest in a coordinated, full-scale approach to combat this scourge. We should be doing much more to protect innocent Americans,” says Nancy LeaMond, AARP’s Chief Advocacy & Engagement Officer. AARP’s Fraud Watch Network is leading the charge in this space, alerting and educating millions of consumers on the dangers of various fraud and directly assisting thousands of fraud victims through trained fraud specialists. Visit AARP.org to learn more.
|
|
Vitality Society Featured on WABC
Vitality Society’s approach to keeping older adults engaged, healthy, and enriched was featured on WABC.
|
|
GetSetUp continues accelerated growth with new partnerships in 2022
GetSetUp further expands its learner base of now over 4.4 million learners globally with three exciting new partnerships:
Plus GetSetUp is in the process of selecting from the almost 400 applications from around the world the 20 startups to enter GetSetUp's first accelerator program for entrepreneurs 55+. Two of these businesses will be selected on demo day to receive an investment of up to $10,000 to expand their business.
|
|
LifeBio Memory Study to Begin
The LifeBio Memory app will be utilized in Maplewood Senior Living sites to study procedures prior to the commencement of a full-scale clinical trial. As part of a two-year SBIR grant, the Benjamin Rose Institute on Aging will track LifeBio Memory usage in 10 residential care facilities across Ohio to study the impact of this reminiscence therapy on people living with Alzheimer's Disease and related dementias. Additionally, LifeBio was honored to be chosen to present a paper on life story work and its impact on person-centered care and memory care at the International Center for Life Story Innovations and Practice (ICLIP) conference in early March.
|
|
Ziegler Link-Age Funds Looks at COVID’s Impact on Senior Living & Care
Ziegler’s Credit Surveillance and Analytics team came out with a recent report on COVID’s impact on senior living and care. While senior living businesses were negatively impacted by the pandemic, the impact was mediated by government aid. Occupancy has begun to rise with the widespread availability of vaccines, which will further improve the financial outlook.
|
|
Techstars Future of Longevity Demo Day
On Thursday, February 17, the second year of the 13-week Techstars Future of Longevity Accelerator will conclude with a virtual Demo Day from 1:00-2:00 p.m. ET — with networking to follow. This program, run in partnership with Pivotal Ventures, included 10 companies focused on aging in place, caregiver support, care coordination, financial wellness, preventive health, and social engagement.
|
|
Botcoi.ai to Release The State of Chatbots in Marketing 2022
Botco.ai, the leading HIPAA-compliant conversational marketing solution, is releasing The State of Chatbots in Marketing 2022, a comprehensive report providing an in-depth, data-driven understanding of chatbot adoption. Marketing professionals interested in learning more about this powerful tech should check out Botco.ai later in the month and download the free report.
|
|
Vivid-Pix Releases New Study
Vivid-Pix is honored and proud to have partnered with the National Institute for Dementia Education and others on a 15-week study to understand the cognitive benefits of Photo Reminiscence Therapy. With over 8.8 million Americans currently living with Alzheimer’s and other forms of dementia, effective therapies are more important than ever. Learn more.
|
|
NCOA Receives $8m From MacKenzie Scott
|
|
Events and Opportunities
-
Applications for pilot project funding through the a2 Collective are due February 18th.
-
The National Institute on Aging has an array of small business opportunities, including for entrepreneurs, for projects addressing dementia, and others. Learn more.
-
The 2022 CABHI Summit, March 23-24, will be a two-day virtual event exploring the intersection of longevity, health tech, and business. Pre-register now.
-
The American Society on Aging will hold its annual conference, On Aging, in New Orleans on April 11-14, 2022.
|
|
In Memoriam: Gail Gibson Hunt
Gail Gibson Hunt passed away peacefully in her home on January 13, 2022. She was a tireless advocate for family caregivers and was the Founder, President, and CEO of the National Alliance for Caregiving for 21 years. Her passion, commitment, and thought leadership will be sorely missed.
|
|
Please forward this newsletter to colleagues who may be interested. If this newsletter was forwarded to you, subscribe here to get it sent to you each month!
|
|
|
|
|
|
|
