Legislative Update 


As the Montana Legislature moves deeper into the session, your MLHA team remains fully engaged in monitoring and advocating for policies that impact our industry. The political landscape in the Senate has become increasingly complex, with internal conflicts slowing the progress of key legislation. Despite this, we continue to track important bills, defend the integrity of the bed tax, and collaborate with industry partners to protect Montana’s lodging and tourism sector. 


SB 90 – Property Tax Relief & Bed Tax Threats 

SB 90 was heard on the floor of the Senate for second reading on Wednesday, February 26. As originally written, SB 90 raided all bed tax funds to pay for property tax relief. Your lobbying team was successful in getting this bill amended in Committee with a unanimous vote to only utilize the portion of the bed tax that goes to the general fund – leaving the tourism promotion funding intact. Leadership spent several weeks whipping the votes for this bill while we watched for potential amendments that would revert it to its original form. The only amendment on the floor was to reduce the threshold for claiming the property tax relief by reducing it to homes valued at $1 million or less. That amendment passed by a vote of 45-5, and then the bill passed 50-0 with some discussion clarifying that in its current form, it only affects the portion of the bed tax that feeds the general fund. The bill was heard in Senate Finance and Claims on Thursday, February 27, where the sponsor and the Montana Taxpayer's Association suggested other sources of revenue (including the lottery and/or insurance premium tax) to increase the overall tax relief. We will continue to monitor it for amendments that may affect tourism promotion funding. MLHA remains committed to protecting the bed tax from reallocation and is coordinating with the Travel Association to engage with Legislators as discussions evolve and votes are taken. 


SB 409 – SB 540 Clean Up Bill 

Your lobbying team has been working hard behind the scenes on legislation to update/clean up SB 540 from last session. As you know, that bill changed how Montana funds tourism promotion to disseminate tourists to all of Montana and help mitigate the impacts of tourism on busier areas. The Department of Commerce needed a cleanup bill to make some structural changes to ensure it was clear how the funding was flowing to several buckets of grant programs. However, early drafts of the bill included a 30% across-the-board cut to the tourism promotion funding and removing the statutory appropriation, which would force tourism advocates to fight for our funding every legislative session through the HB 2 budget. Your lobbying team negotiated changes to the bill and removed those two provisions. We will need to watch this bill closely for any amendments and attempts to divert the portion of the bed tax that funds tourism promotion.  

 

SB 336 – Short-Term Rental Regulation 

Senator Greg Hertz’s SB 336, which would classify short-term rentals as residential and preempt local government regulation, was heard on Tuesday, February 25. MLHA opposed the bill alongside a broad coalition, including the American Hotel & Lodging Association and Montana’s League of Cities and Towns. We are actively working with partners to amend or defeat the bill to ensure fair regulation and taxation. 


Immigration & Business Regulations 

Three immigration-related bills are moving through the session. The business community has rallied behind HB 226 from Rep. Courtney Srunger, which doesn’t include additional mandates on businesses and allows employers to use either I-9 paperwork (already required under federal law) or e-verify. The bill also gives the Department of Labor enforcement and inspection authority 72 hours’ notice. That bill has passed the House and is awaiting a hearing in the Senate.  


Two other bills that go much further are also moving through the process. HB 536 was brought by Rep. Lucas Shubert, and SB 329 by Sen. Forrest Mandeville. Both bills mandate e-verify, give the Department of Justice enforcement authority, and impose hefty fines. HB 536 goes even further and includes a private right of action for businesses to sue each other over violations and provisions that business can lose their business license and individuals can lose hunting, driver, and other licenses. These two bills have not passed out of Committee but need to be transmitted to the other body before the transmittal deadline on March 7. 

 

MLHA’s Ongoing Legislative Engagement 

With Senate procedural delays and heated political dynamics, the legislative process is unpredictable. However, MLHA remains proactive, ensuring that lodging and tourism voices are heard. We continue to push for fair regulations, defend critical funding sources, and advocate for policies that sustain a thriving tourism economy.

 

Stay tuned for updates and be ready to engage when action is needed. Your involvement makes a difference in protecting Montana’s hospitality industry!

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A Message From Your Sales and Marketing President

 

I am excited to announce our upcoming event and to collaborate with all of you! Please find the below registration form, which you should fill out and submit as soon as possible to secure your spot for our exciting gathering.

Registration Form

On Monday, April 21st, our presenter will be Jennifer Reiser, who will guide us through the session titled “Leading in Color.” Below, you'll find a brief introduction to Jennifer, along with links to her professional background. I have had the pleasure of working with Jennifer in Billings for several years, and her classes have greatly enhanced my leadership skills. I'm confident that everyone will gain valuable insights from this experience.

 

Please be aware that attendance is capped at 25 participants. Let's collaborate to explore innovative strategies for our daily work routines, enhance our skills, and focus on refining our abilities, whether we are new to our roles or have years of experience.

 

More to come on how our agenda will look, but for now here it is:

Sunday, April 20, 2025 

Check In 

Reception/Cocktail 

Monday, April 21, 2025

All Day Training 



Tuesday, April 22, 2025 

Peer Training 

Hotel Site Tours 

Below is a bio for Jennifer and her services flyer. She talks a little bit about “Leading in Color.” 

 

“Jennifer Reiser is a seasoned professional specializing in network cultivation, individual and community growth, and organizational management. As the CEO and founder of Jennifer Reiser Consulting, she prioritizes productivity, efficiency, and dependability while recognizing and harnessing the unique strengths of individuals to foster effective collaboration. Committed to developing talent, building teams, and nurturing communities, Jennifer creates environments where people can authentically be themselves and realize their full potential. An avid reader with aspirations of authorship, she combines her passion for travel and connection to engage with both established and emerging leaders, meeting them where they are to support their development.”

Jennifer Reiser Services Flyer

LinkedIn: https://www.linkedin.com/in/jennifer-reiser-cce-iom-4a816972/


Website: https://riseupleadershipsolutions.com/

 

Looking forward to this exciting 2025 year!


Monique Lane

Sales and Marketing Council President

New Items For Sale!

The Hampton Inn & Suites in Whitefish is being renovated and has a lot of furniture, pictures and lamps for sale. Check out the for sale listings on the MLHA website.

For Sale Listings

Guidance on ICE Audits & Enforcement Actions


We understand that some of you may have been contacted regarding an I-9 audit or encountered ICE agents at your place of business as immigration enforcement efforts increase. To support our members, we are sharing timely information provided by the American Immigration Business Association.

 

Here is a folder with some valuable resources: 

  • ABIC Employers Resource One-Pager in Multiple Languages 
  • The Webinar Recording – Hospitality Training

 

Please note that this guidance is for informational purposes only and should not replace consulting your own legal counsel.

 

MLHA, in collaboration with our industry partners, will continue to provide relevant updates as they become available. In the meantime, we welcome your feedback on what resources or information would be most helpful to you on this issue.


AHLA's holding statement is below.

AHLA ICE Holding Statement

January STR Now Available

Key January Trends


Montana Overall: Occupancy rate declined to 38.9% (from 40.5% in January 2024), with a decrease in Revenue per Available Room (RevPAR) from $50.26 to $48.45, reflecting a -3.6% change. Average Daily Rate (ADR) saw a slight increase to $124.57, showing a 0.4% improvement. Total room revenue declined by 1.3%, indicating a continued drop in demand.


Billings: Experienced a decline in occupancy to 37.4% (from 41.4% in January 2024). ADR slightly decreased to $109.53, while RevPAR fell by 11.0%. Total room revenue decreased by 8.1%, reflecting a continued downward trend.


Bozeman/Yellowstone: Occupancy declined to 45.6% (from 50.9% in January 2024), with RevPAR decreasing by 7.1% to $81.40. ADR increased to $178.38, reflecting a 3.7% improvement. However, total room revenue saw a slight decline of 1.0%.


Missoula: Occupancy remained relatively stable at 35.9% (from 35.9% in January 2024). RevPAR dropped slightly by 3.5%, falling to $38.86, while ADR declined to $108.34. Total room revenue increased by 1.6%, suggesting a modest recovery despite the drop in RevPAR.


Helena/Great Falls: Helena and Great Falls recorded an occupancy increase to 44.0% (from 42.3% in January 2024), with a 3.8% rise in RevPAR to $48.56, supported by relatively stable ADR at $110.33. Total room revenue grew by 6.3%, indicating stronger demand in this region.


Butte: Butte saw a decline in occupancy to 30.0% (from 32.3% in January 2024). RevPAR decreased by 3.4% to $31.43, while ADR increased to $104.71, reflecting a 4.1% improvement. Total room revenue declined by 3.3%.

Click Here to Download the January Smith Travel Report

Updates from the Department of Commerce

 

Made in Montana Trade Show wholesale buyer registration is open. Join the Montana Department of Commerce at the 2025 Made in Montana Trade Show on Wholesale Buyer Day on March 7, 2025. You must own, manage, or buy for a retail store, shop, or restaurant to pre-register as a wholesale buyer on our website.

 

Registration for the Montana Department of Commerce’s Governor’s Conference on Tourism is open through April 1, 2025. The event will feature a wide variety of sessions focusing on "The Road Ahead." Hear from industry leaders and get the inside scoop on what tourism is looking like in Montana. 


Applications are sought for the "Exporter of the Year" awards. Don't miss this opportunity to spread the word about your 2024 export success. Contact our Export team for more information.

Updates from AHLA

   

View AHLA’s “Navigating Tariff Implications on the Lodging Industry”  webinar recording.

 

AHLA supports the proposed No Tax on Tips Act of 2025, which would enable an eligible taxpayer to deduct up to $25,000 in qualified tips with guardrails in place to prevent the highly compensated from using it other than how it was intended.

 

Sens. Amy Klobuchar and Jerry Moran reintroduced the Hotel Fees Transparency Act as S. 314, and it’s already passed out of committee. The bill would establish a nationwide standard for transparent pricing of lodging fees. It now advances to the full Senate for consideration.


The annual State of the Industry report, produced in collaboration with AHLA Silver Partner Accenture, shows that hotels are projected to pay a record in employee wages this year and generate record federal and state tax revenue.


The biennial Economic Impact of the U.S. Hotel Industry Report, conducted by Oxford Economics, quantifies and confirms hotels’ importance to the American economy. It shows the number of guests and rooms sold last year, number of jobs across the industry, etc. Additionally, our Economic Dashboard has been updated with the latest economic impact numbers by state and congressional district.