February 2023

Do you love the automotive aftermarket industry?

We sure do! Show your true love this Valentine's Season and join us in advocating on behalf of our industry for issues like the Right to Repair and Magnuson Moss Warranty Act. We care about the technicians' right to repair and that's why we'll continue to fight for the things we love.

Learn more at aftermarketadvocacy.com

Spring Promotion: The Ultimate Vehicle Giveaway

Professional Technicians - Between the dates of March 1st and April 30th, you have the chance to win a vehicle of your choice! Don't forget, MyPlace4Parts users are entered automatically. Learn more at ultimatevehiclegiveaway2023.com

What is your marketing strategy for 2023?

Did you know that 90% of consumers turn to search first when they have a need? Want to speed ahead of your competitors at the local level? Join our expert marketing leader partners for a Masterclass on revving up your SEO strategy. Live webinar to take place on Wednesday, February 15th at 1:30pm CST. If you can't make it that day, no problem. Register for the event and you will receive the recording afterwards!


Nominations for the 2023 Technician of the Year

Qualifications: ASE Certified Technician & Certified Service Center Member

How to get involved: Contact your parts distributor and nominate yourself or a fellow technician today.

Bumper to Bumper is a proud sponsor of MotorWeek. As a Bumper to Bumper Certified Service Center that includes YOU too! Find your local PBS station here, tune in on social platforms such as YouTube, or visit MotorWeek.org for the latest episodes.

You also have access to these social media assets and Poster Programs to help leverage your sponsorship of MotorWeek.


2023 Scholarships Due in March

Do you have employees or children furthering their education in the automotive aftermarket? Bumper to Bumper is once again sponsoring a handful of students for 2023. Scholarship applications are open now until March 31,2023. Apply HERE

Contact marketing@alliance1.com with any questions!

Free Webinar presented by Valvoline - Register Here

Upcoming Industry Event:

VISION Hi-Tech Training & Expo

Well-known across the industry as a top-notch automotive training and networking event, VISION Hi-Tech Expo is back in Kansas City, March 2-5, 2023 for another great year. Join the fun and register today.

More Information Here

Busy Bays Podcast: The Value of Texting With Your Customers

In this episode, the hosts take a deep dive into the advantages of texting with your customers. They also speak to some of the concerns small business owners have about texting and how to handle them.

Tune into this episode of the podcast here

In the Know

Have you subscribed to Dorman's Tech Bulletin?

Whether you're looking for instructions and videos on certain part numbers or need help answering technical questions, Dorman provides the support you need, when you need it.

Subscribe Here

Watch Recording Here

POP QUIZ: Technician A says to complete the vehicle manufacturer's recommended drive cycle after replacing the engine control module. Technician B says completing a drive cycle includes driving the vehicle at a certain speed for a specific time. Who is correct?

A) Technician A

B) Technician B

C) Both A and B

D) Neither A or B

View the answer. View explanation.

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