February 2020
A rock stands alone in the middle of a night-shrouded lake. The sky above glows with the northern lights, which reflect off the water below.
"We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in."

Arianna Huffington
What Is Cosmetic Diversity?
Photo of umbrellas suspended in the air against the sky. Everything is in black & white except for one umbrella, which is a bright, sunny yellow.
Happy Black History Month!

There is so much value to be gained by listening to other cultural viewpoints and embracing what they offer. American business often struggles to find its footing when it comes to establishing true diversity in the workplace and then taking the step beyond to creating an inclusive community.

In this month's feature article, we take a closer look at a term that you may not have heard before: "cosmetic diversity." What is it and why does it undermine the pursuit of true diversity in the workplace?

Feature Article:
Diversity & Inclusion
By Janice Gassam, Forbes Senior Contributor

The past few years have seen groundbreaking strides in the effort to bring the conversation of workplace diversity & inclusion to the forefront. As with any new movement, however, we've also seen some growing pains develop along the way. While mistakes have been made by some companies, seeming to grope blindly along, what matters as we head into a new year -- a new decade! -- is that both they and we learn from where they'd gone wrong.

Janice Gassam, founder of BWG Business Solutions, breaks down and explains nine DEI (diversity, equality, inclusion) practices that have led to some of the greatest stumbles. While some of these practices may have been originally instituted with good intentions, time and employees' experiences have shown that they just don't work.
Client Spotlight
Logo of Nomad Bakery
Cheryl Holbert
Owner, Nomad Bakery
Derry, New Hampshire

Cheryl Holbert has a passion. While some may look at a loaf of bread and just see the makings of a sandwich, she sees the crispness of the crust, the texture and density of a creation that speaks to a hundred different cultures throughout the world. "I create interpretations of the time-honored breads of my own diverse heritage in my New Hampshire home bakery," her website reads.

Using locally-sourced organic ingredients, Holbert not only sells her bread through stores in her area, she invites those interested into her world to learn about the breads she makes. Classes she offers teach about the cultural significance of each loaf as she demonstrates how to make them.

Interested in seeing where you can pick up one of Holbert's handmade creations or signing up for one of her classes? Check out her website at NomadBakery.com!
Upcoming Workshop Schedule
This month, we're changing it up a bit in terms of the topics we're covering in our workshop series. In these sessions, we'll be going a step beyond the basics. We'll cover the step that follows creating your social media presence: how to develop a strategy to reach and engage with your ideal customers. We are going to dive into the deep end, taking on specific programs for email marketing, crafting a successful pitch, and more.

Join us and sign up for one of the upcoming workshops listed below!
Wednesday, February 19, 2020 from 8:30 AM to 11:00 AM
Black Forest Cafe
212 Route 101
2nd Floor Conference Room
Amherst, NH 03031

Saturday, February 22, 2020 from 9:00 AM to 12:00 PM
Baker Free Library in Bow
509 South Street
Bow, NH 03304 

Monday, February 24, 2020 from 5:30 PM to 7:30 PM
Pillsbury Free Library
18 East Main Street
Warner, NH 03278

Friday, February 28, 2020 from 10:00 AM to 1:00 PM
Grappone Conference Center
70 Constitution Avenue
Concord, NH 03301