South Lake Avenue
February 2020 Newsletter
HAPPY VALENTINE'S DAY
Valentine's Day is fast approaching! Find great gifts at any one of South Lake Avenue's retailers or enjoy a delicious meal at any of the restaurants on the Avenue. Explore ideas by visiting the South Lake Avenue Business Directory.
SHOUT OUT TO OUR TRIVIA PARTICIPANTS!
Congratulations to Linda Z. who was the first to answer correctly
in last month's newsletter!
Thank you to everyone who participated in last month's South Lake Trivia game! We wanted to take a moment and shout out the first participant who answered correctly and give them the kudos they deserve! That was a tricky question and while most chose "Macy's" the correct answer is "Ross". The Late Moderne-styled department store at 401 South Lake Avenue is a local cultural landmark that was famously known in Pasadena as Bullock's when it opened in 1947. In 1998, Bullock's Pasadena became Macy's, shortly after Bullock's filed for bankruptcy.  Ross has been a staple in the South Lake Avenue District since October 10th 1996.
The South Lake Business Association is
ACCEPTING SUBMISSIONS FOR MARCH
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the March 2020 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by February 20th.
South Lake Avenue Promotions
COMING SOON!
Barry's Bootcamp | 326 S. Lake Ave.
Every Barry's Studio has 50 Originals! Are you in or are you in? Take advantage of the Pasadena Originals pricing and get exclusive access to "Pasadena Swag". Click here for details.

Stay in the know for opening details, referral perks, special events and more by clicking Barry's Bootcamp Pasadena.
BARRY'S ROOFTOP POP UP
Barry's Bootcamp at The Commons | 932 Shopper's Lane
Join Barry's Bootcamp for a fun event and experience the Barry's workout for yourself at their pop-up on Saturday, February 1st at 10AM. The class is complimentary and will be located at he Commons parking lot rooftop. Enjoy refreshments and bites from Philz Coffee and SunLife Organics at 11AM. On a first come first serve basis.

To register, please visit Barry's Bootcamp Event Registration .
MACY'S GREAT GATSBY GALA
Macy's | 401 S. Lake Ave. | 626-792-0211
You are invited to Macy’s Pasadena Cosmetics & Fragrances Great Gatsby Gala February 1st! Enjoy complimentary makeovers and facials, gift with purchases, beauty tutorials, music, and refreshments! Don't miss this roaring soiree in one of Pasadena's famous Art Deco buildings!

For more information, please visit Macy's or call 626-792-0211 ext 3042.
LOVE YOUR BARE SKIN
European Wax Center | 569 S. Lake Ave. | 626-449-5000
You like flexibility in your life, and European Wax Center's Pre-Paid Wax Pass gives you just that. Plus, you'll save up to 25% and your pass never expires. Purchase 9 of any service as a first time guest, and they've got you covered for 3 additional services.

For more details and to book a reservation, please speak to a guest service associate at European Wax Center South Lake at 626-449-5000 or visit European Wax Center .
SQUEEZED A COUPON JUST FOR YOU
Lemonade | 146 S. Lake Ave. | 626-304-7700
Hungry? Fill your tray with quirky, mouthwatering morsels, and pay up at the central stand where you’ll select from several varieties of the famous house-made lemonades and desserts! Enjoy $2 off $15 at Lemonade Use code PASADENA for $2 off $15 at Lemonade Pasadena . To get started, visit order.lemonadela.com. Valid for online orders at Pasadena location only. Minimum order $15. Valid through 2/29/20.

For more information, please visit Lemonade or call 626-304-7700.
SEND A FOODIE "HAPPY" ON V-DAY
Mendocino Farms | 238 S. Lake Ave. | 626-773-3140
Share your love of great food this Valentine’s Day when you give the gift of HAPPY from Mendocino Farms! Visit Mendocino Farms to purchase an eGift card for instant delivery , or choose a physical gift card to send through the mail.

For more information, please visit Mendocino Farms or call 626-773-3140.
SHOW YOUR PET SOME LOVE
Pet Food Express | 320 E. Green St. | 626-578-1111
Pet Food Express loves pets! It is the glue that unites their company. Employees and customers are welcome to bring their well-behaved pets to their stores. If you would like a pet of your own join them every Saturday, and help an animal find their forever home.

For more information, please visit Pet Food Express or call 626-578-1111.
IT'S WAVE SEASON
TravelStore | 140 S. Lake Ave. Ste.280 | 626-795-0291
It’s Wave Season!   Cruise lines offer great deals and promotions at this time of year, so it’s a wonderful time to plan your next vacation or adventure with TravelStore’s knowledgeable Advisors! Have you ever found out you paid more for a cruise than another traveler on the same vacation? Never again! TravelStore offers the best Service from Start to Sail!

For more information, please visit TravelStore or call 626-795-0291.
Got Catering?
PAUL MARTIN'S GRILL
Paul Martin's Grill | 455 S. Lake Ave., #102 | 626-773-7600
Paul Martin’s is the ideal place to host your upcoming business meetings or social events. And for a limited time, when you book a group event before March 31st, you’ll receive a $100 dining card!

For more information about catering services, please visit Paul Martin's or call 626-773-7600.
City of Pasadena
VEHICLE BURGLARY PREVENTION
Vehicle burglaries are among the top crimes in Pasadena. Don't be the next victim! Click here to view helpful tips on how to prevent vehicle burglary.

For more information, please visit the Pasadena Police Department.
2020 SHOW YOUR BADGE PROGRAM
The “Show Your Badge” program in partnership with the Pasadena Convention & Visitors Bureau. Each year, the CVB welcomes thousands of attendees to Pasadena and what better way to help drive customers to your business than by partnering with them to create authentic experiences. If you are interested in sharing a discount or promotion with their meeting and convention attendees.

For more information please contact Amanda Westervelt at the Pasadena Convention & Visitors Bureau at 626-584-4263 or awestervelt@visitpasadena.com.
FRAUD ALERT
Criminals have been known to use various scams to steal bill payments and identity information from utility customers. Read below and watch the short video for details on how to protect yourself from scammers.

Common Scams
  • Phone calls, home visits and online solicitations promoting government utility assistance programs and that ask for social security or banking information

  • Phone calls or home visits from someone posing as a PWP representative who demands payment and threatens to turn off water or electric service.

  • Unscheduled home visits from scammers posing as PWP meter readers/inspectors or posing as contractors offering home energy audit services.

For more information, please visit City Of Pasadena Water & Power .
CITIZEN SERVICE CENTER APP
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City! CSC is available via web, LiveChat,  mobile app and phone to assist in answering questions about City programs, services and events. Their knowledgeable representatives can help you find the information and assistance you need! 

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
CONNECT TO PASADENA PD
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Nixle is a community information service that provides updates via email and text message, while Crimemapping provides updates using an interactive map. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
COMMUNITY WORKSHOPS
Join the Planning and Community Development Department as the team shares preliminary concept ideas for the East Colorado Specific Plan area.

For more information, visit Our Pasadena or call 626-744-4591.
Association Meetings
MONTHLY BOARD MEETING
Wednesday, February 19, 2020 I 8:00 a.m.
55 S. Lake Avenue, Suite 170, Pasadena, CA 91101- View Map

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules. Click here to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit www.southlakeavenue.org.
Featured Spaces
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
475 S. Lake Avenue

Click to view a list of featured spaces at South Lake Leasing Opportunities.
LEARN ABOUT SOUTH LAKE!
Check out the following video which highlights the vibrancy of the South Lake Avenue Business District: South Lake District Video!

For more information, please visit www.southlakeavenue.org.
Got News?
Got News? March 2020 e-Newsletter submissions due by February 20th and accepted on a first come first served basis. Subject to availability and editing.
Helpful Links
Stay Connected!
South Lake Trivia!
Be the first to answer correctly and get a shout out in our next newsletter!!!
Corporate Center Pasadena on South Lake has changed their name to what?
Pasarobles
Pasarroyo
Pasarroyo Center