September 2014 Newsletter

Summer is coming to an end and our projects at HOPE are rolling into action. Read more about our progress and how you can get involved below!  
HOPE Spotlight
Ava Phisuthikul, HOPE Intern
This month, we would like to recognize Ava Phisuthikul for her contributions to our collaborative.

Ava is a second year Master of Public Health student at the University of Michigan (UofM) School of Public Health. In her first year at UofM, she worked with HOPE's site evaluation team and was impressed with many of HOPE's community-driven projects. As a student interested in nutrition and community-based research, Ava decided to explore these interests by interning at HOPE. 
During her time at HOPE, Ava made significant contributions to the Healthy Mobile Food Vending (MFV) project. Ava spearheaded this project by creating and piloting two surveys for mobile food vendors in Oakland. Ava conducted 16 surveys with vendors about policy recommendations. These recommendations will be summarized and shared with the Oakland Food Policy Council and will be the basis for formal recommendations for the City of Oakland. The survey with school-based vendors will be administered to in the fall. Ava enjoyed gaining experience with program development and evaluation. She was also deeply moved by the passion and commitment demonstrated by HOPE project leaders and youth advisory board members. She plans to keep in touch with HOPE staff and looks forward to seeing how her projects progress!  


Built Environment
Healthy Development Guidelines

As Oakland residents, we want to live in healthy neighborhoods that are beautiful and safe. We want to be able to walk outside our homes and go to a nearby park, grocery store, and community center. However, residents of the flatlands of East and West Oakland have had to bear disproportionate amounts pollution from trucks and factories and a lack of places to find healthy food or be physically active. This leads to poor health outcomes and a life expectancy for flatland residents that can be10 - 15 years less than residents of the Oakland Hills.


To improve health outcomes in the flatland, organizations and residents as a part of East Oakland Building Healthy Communities (HOPE is a member) in partnership with the Alameda County Department of Public Health have brought the Oakland Planning Department to the table to develop a tool that will help ensure that new development will support healthy communities. The Healthy Development Guidelines will be a part of the approval process for new developments and will provide standards for developers and city planners to make sure that improved community health is part of every major new project.


ChangeLab Solutions is providing technical assistance in developing the tool itself. A Technical Advisory Group of community based organizations, public agencies, and developers is meeting monthly to guide and inform the tool development. East Oakland Building Healthy Communities is also leading a intensive resident engagement process to ensure that the people most impacted by unhealthy neighborhood conditions are at the forefront of informing and developing this tool.  


Find more information about the Healthy Development Guidelines here


Coliseum City Plan Should Lift Up East Oakland

Many people in Oakland have been following the negotiations between the City of Oakland and its three major sports teams who have all been threatening to leave town. As a part of this process, The City of Oakland recently released draft versions of a Coliseum Area Specific Plan (CASP) and its accompanying Environmental Impact Report (EIR). These documents outline policies and plans that will guide the future of development in the Coliseum Area for the next 25 years. The City has worked extensively with a private investor, Colony Capital (the third largest private real estate company in the world) through an Exclusive Negotiating Agreement (ENA) to create a plan for the area. The idea is to create a "Coliseum City" which will be a hub of activity and living spaces centered around new sports facilities and transportation assets like the BART and Oakland Airport. In addition to the sports arenas, the proposal also includes high-end apartments, restaurants, shopping, entertainment, and even a technology park for new tech businesses. The plan lays the policy groundwork for billions of dollars of public and private investment into the area.


What is missing from this plan is how all this new development and investment will benefit the people who live in the surrounding neighborhoods in East Oakland. Residents of the area have had to deal with a lack of services and investment in their communities for decades along with exposure to a higher level of air pollution and environmental toxins which leads to health outcomes that are far worse than the county averages. How will all this new investment and development improve the lives and health of long-term East Oakland residents? How will this new development impact low-income Oakland residents, particularly renters, in the face of accelerating gentrification? What are the assurances that Oakland residents will be able to access the jobs and amenities that are promised with the project? And what about provisions for grocery stores and healthy food access for a neighborhood that recently saw its major grocery store close its doors?

Many residents and community organizations in East Oakland are asking these exact questions and have asked the city to extend the 45 day comment period to allow for a more robust conversation about how this plan can lift up all East Oakland residents. Currently all comments are due by October 6th at 5:00pm. To learn more about the draft Coliseum Area Specific Plan and EIR and the schedule of public meetings, visit the city's website here


Community Engagement
HOPE New Member Orientation
HOPE Collaborative hosts quarterly new member orientations for individuals interested in getting involved in HOPE's work. HOPE works with community members to fulfill a shared vision of creating vibrant Oakland neighborhoods that provide equitable access to affordable, health, locally grown food; safe and inviting places for physical activity and play; sustainable, successful, local economies - all to the benefit of the families and youth living in Oakland's most vulnerable neighborhoods.

HOPE's upcoming new member orientation will be on Tuesday, September 30, 2014 from 5-7pm at the West Oakland Library (1801 Adeline St.), Participants will get an overview of HOPE's mission and values and learn about HOPE's current work including the Elmhurst neighborhood project, Healthy Corner Store Project, food hub, and more.

If interested in attending, please RSVP to Anita Wong at or (510) 444-4133. Dinner will be provided and reimbursement for AC Transit available.


Seeking 2014-2015 YAB Members
HOPE's Youth Action Board (YAB) is looking for youth to join the 2014-2015 term and support the growing work at HOPE Collaborative. Last year's YAB members launched their Food Empowerment Education and Sustainability Team (FEEST) dinners to teach youth about healthy cooking, facilitated taste testings at OUSD sites to improve school lunches, and began building their community garden to increase access to fresh and healthy foods.

If you are a youth or know any youth who is interested in improving the health and living conditions of Oakland neighborhoods, apply to become a 2014-2015 YAB member.

Please complete and submit your YAB Member application to Mario Balcita by email to, fax to (510) 444-4819, or mail to 221 Oak St., Suite D, Oakland CA 94607.

All applications are due by Friday, October 3, 2014.


Stay tuned for more updates from the HOPE Collaborative. You can also visit us at, like us on Facebook, and follow us on Twitter and LinkedIn to find updates.

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HOPE Collaborative
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In This Issue
HOPE Spotlight: Ava Phisuthikul
Healthy Development Guidelines
Coliseum Plan Should Lift Up East Oakland
HOPE New Member Orientation
Seeking 2014-2015 YAB Members
Upcoming Events

Oakland Food Policy Council
meeting on Thurs., September 18 from 4:30-7:30pm at 1000 Broadway, 5th floor, Room B

Join UC Cooperative Extension Alameda County for the Harvest Festival & Centennial Celebration on Sat., September 20 from 10am-2pm at the Fruitvale Village

Built Environment Action Team
(BEAT) meeting on Tues., September 23 from 4-6pm at RISE Elementary (8521 A St.)

HOPE New Member Orientation on Tues., September 30 from 5-7pm at West Oakland Library (1801 Adeline St.)
Alameda County Social Services Agency Farm Stand every Monday from 10am-2pm at Eastmont Self-Sufficiency Center (6955 Foothill Blvd.)

Every Saturday from 10am-3pm, get fresh and healthy produce at the Freedom Farmers Market (5316 Telegraph Ave.)
Get Involved!



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� 2014 HOPE Collaborative


221 Oak St. Ste. D, Oakland, CA 94607 | Office: (510) 444-4133 | Fax: (510) 444-4819

 HOPE is a project of The Tides Center