Women have complained of being drowned out, overlooked, and ignored for centuries. But now, especially in the #MeToo moment, more people appear to be listening. Countless women have come forward to file charges against their abusers. Raises and promotions are being demanded—and hopefully received. Sports fans chanted “Equal pay!” in the stands this summer at the Women’s World Cup. Over all, that’s tremendous news. But Ms. Monopoly also underscores an effort by Madison Avenue to champion feminism as a branding gimmick rather than make tangible change. Consider the backlash faced by Gillette, Hard Candy, Nike, and State Street, among others, for using female-forward messaging as a source of profit, often at odds with their own companies’ policies toward women. If Hasbro is serious about women’s empowerment, perhaps the company could start by admitting that a woman invented Monopoly in the first place.