Have you ever printed a project and been disappointed with the quality of an image or logo? Especially if it has been downloaded from a website? Although they look great on screen at a small size, when enlarged to poster or banner size, the quality of web images deteriorates greatly. Why?
It's mostly due to the actual resolution of a raster image at the final print size. Web images are naturally low resolution and that resolution doesn't increase when the size increases. Vector images don't have a native resolution however and can enlarge with no reduction in quality.
We know that's a bit confusing. That's why this year we're starting a series of quick how-to emails to help you learn about the ins-and-outs of print production so you can build your files like a pro. We kick the series off with an overview of the difference between vector and raster image formats.
