Well the fun and games are over, it is time to hunker down and get BACK TO BUSINESS! We all relax a little over the summer, but today, reality sets in and we realize we've let things slide a bit. The last quarter of the year is looming, and we're not sure how the year will stack up - red or black. For some, the holidays mean finishing the year with a bang, for others, the holidays means -- crickets (there's that word again). Now is the time toplan for a strong year end! Book a consultation with me - I'm sure to give you great suggestions! And, don't worry - it is just a conversation!
Oh, and that poll last week - 56% said summer business was crickets. 22% each said awesome and the same as last summer!.
So, to kick off Back to Business Month - a bit of a challenge for you. Go back to last September and review your notes, sales figures, social media and any other marketing initiatives and KPIs through until the end of the year? Were you late getting started? What worked, what didn't? Do you have a plan? What can you do differently? Call me - I can help!
In this issue, I have a great article on filling your lead funnel with quality leads, and while the article is speaking to B2B businesses, much of the information will work for all businesses. Have a read! And, for the women business owners in this group, I'd like to introduce you to GroYourBiz - it is a peer-to-peer advisory board with chapters throughout the world - some virtual, some in person, some hybrid. Check it out. I'll have more on this one in the weeks to come. Our tool this week is Zoho Landing Page - a very powerful tool if you create specific offers requiring specific landing pages. Easy to use and it tracks everything so you don't have to. Finally, B2B marketing trends for 2024 round out this issue.
Enjoy! And if you have a question or comment - email me!
Debi Katsmar
YOUR WEEKLY INSPIRATION
If it doesn't challenge you, it won't change you.
Marketing to Fill The Lead Funnel | B2B
Explore effective tactics to fill your lead funnel, emphasizing not just quantity but the quality of leads that can turn into long-term customers for your B2B business.
Create valuable and relevant content that addresses your audience’s needs and interests. Blog posts, videos, and infographics can all be effective.
THIS WEEK'S TOOL
Landing Page Software & Tool - Zoho LandingPage
Design & publish landing pages that are optimized for conversion using our landing page software . Track conversions, a/b testing and much more. Easy to use drag and drop builder. Try Zoho LandingPage, the best landing page tool! 15 day free trial - no credit card required. Get the FREE TRIAL here
Empowering and supporting Women Business Owners (WBOs) worldwide through GroYourBiz's peer groups, advisory boards, and expert guidance to achieve success.
Your website is the hub of your marketing - is it a Silent Seller or Just Silent? It should be generating leads for you. If it isn't - Book a call or meeting - we would be happy to have a conversation!
And that's all she wrote folks! I hope you received valuable information in this issue, please feel free to share with a friend or colleague.
Check out our marketing resources, and some of the websites we've built for our clients. Call us any time - we're always happy to help.
Not sure what you need? Book a consultation with one of our team? We'll provide valuable information throughout the strategy session to guide you on the right path... Don't worry, we won't sell unless you ask! Book a consultation today!
