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AI is no longer a “what if” conversation in real estate — it’s already part of how agents work. In a new RPR (Realtors Property Resource®) survey of more than 225 agents, nearly 82% say they currently use AI, and nearly 92% are using it now or plan to. About two-thirds report using AI daily or several times per week, signaling that adoption has moved well beyond experimentation.
Today, AI delivers the most value in communication, marketing and efficiency. Agents are using it to save time, improve presentations and streamline everyday tasks, with time savings cited as the top benefit (68%). As AI moves closer to higher-stakes work such as pricing and market interpretation, expectations for accuracy and control rise, making trust a critical factor.
The real gap isn’t interest — it’s confidence. Accuracy is the top concern (62%), and agents are clear that AI should support professional judgment, not replace it. As AI adoption continues to mature, training, transparency and client-ready use cases — especially around CMAs and market analysis — will shape how confidently agents bring AI into their workflows and conversations.
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