August 2016 - In this Issue of The Scenic:

If you live next door to the Blue Ridge Parkway, how do you celebrate the 100th anniversary of the National Park Service? In Asheville, there is only one answer: with beer, of course. In honor of the centennial, we are teaming up with 17 Asheville-area breweries for events in August and September to benefit the Blue Ridge Parkway.
Each brewery is honoring the National Park Service in an exciting way, from one-off batches named for favorite locations on the Blue Ridge Parkway to a photo contest and art show. One beer will be made with blueberries picked at Graveyard Fields and another with Centennial hops. The first event is Friday, August 12, at Pisgah Brewing in Black Mountain.  The participants are Asheville Brewing Co., Blue Ghost, Boojum, Burial, Catawba, Green Man, Highland, Hi-Wire, Innovation, Lookout, New Belgium, Sierra Nevada, Sweeten Creek, Thirsty Monk, Twin Leaf, and Wicked Weed. 
The series includes a passport program encouraging beer fans to visit each brewery on its event date to collect Parkway Beer Passport stickers. The booklets will be available at participating breweries and Appalachian Vintner in Asheville. Passport holders can  register to win tickets to a V.I.P. party at New Belgium Brewing at each event and online.
When you go, remember to use #FindYourPint in social media posts and tag the breweries and Blue Ridge Parkway Foundation to spread the word.
For a full list of event dates, click here.

Thank you for helping us raise over $115,000
for Moses H. Cone Memorial Park!
Anonymous donor offers $300,000 matching challenge

We had a wonderful time during The Denim Ball! From the gorgeous setting by the lake at Chetola Resort to fantastic denim outfits, the evening was a blast. It was a great success for the future of Moses H. Cone Memorial Park, too. Thanks to your generosity, more than $115,000 was raised to support the Foundation's efforts to rehabilitate the former estate on the Blue Ridge Parkway. There was also a thrilling announcement: an anonymous donor will match gifts designated for the estate up to $300,000 in the next few months! There's never been a better time to make a gift to preserve a place that holds so much beauty and history.

To see photos from the event and learn more about the matching challenge, click here

We love seeing the creative ways people personalize their Blue Ridge Parkway specialty license plates. Are you thinking of getting a unique plate? Here is one for inspiration. A fly fisherman in Asheville gave a nod to his favorite sport with a plate that reads RIVR.  Apply today!
Road to the past
Photo courtesy of the National Park Service

Visitor take in the view from Cumberland Knob, milepost 217.5 on the Blue Ridge Parkway, in the 1940s. Notice how much outdoor attire has changed over the years.
To see more historic images of the Parkway, click here.
Saturday, September 10

Thanks to Mast General Store, adventurers can feel twice as good about their shopping experience as the store celebrates its annual Friends Day. On Saturday, September 10, five Mast General stores (Asheville, Boone, Hendersonville, and the Valle Crucis Main Store & Annex) will donate 10 percent of sales to the Blue Ridge Parkway Foundation. It's a great time to stock up on all your fall gear!  Learn more

Coming up at the Blue Ridge Music Center

Presented in collaboration with The Virginia Folklife Program and The Virginia Foundation for Humanities with support from The National Folk Festival and The National Council for Traditional Arts. Sponsored by WNCW 88.1 FM.

Alison Krauss
Some of the biggest names in folk, bluegrass, and Americana, including the finest dobro player in contemporary acoustic music and the most highly decorated female musician of all time, will come together to honor the late Joe Wilson, a passionate supporter of traditional music, on Friday, September 2, at the Blue Ridge Music Center. This one-day festival will include performances by Jerry Douglas, The Whites, and special guest Alison Krauss, as well as musical tributes from Wayne Henderson & Friends, The Jeff Little Trio, Linda & David Lay, Elizabeth LaPrelle, Phil Wiggins, The Barr Family & Tony Ellis, The Hurdle Brothers, and Frank Newsome.

Free events and activities during the day include the exhibit Banjos: From Africa to the New World, a Jam for Joe, workshop presentations by Virginia folklorist Jon Lohman, and the Roots of American Music Museum.

The Show for Joe concert is from 4 to 9 p.m. Tickets are $40 adults; $20 for children 12 & younger. Advance purchases are recommended, as the concert is expected to sell out. More information

More upcoming concerts: The Church Sisters (August 20), Lonesome River Band (August 27), The Virginia Luthiers (October 15), and Craver, Watson, Hicks & Newberry (October 29).
Your support matters
Join our Community of Stewards                           


As the primary fundraiser and trusted steward of the Blue Ridge Parkway, the Foundation is forever committed to preserving the past, enhancing the present, and safeguarding the future of America's Favorite Journey™. Learn more about joining our Community of Stewards at

Blue Ridge Parkway Foundation
717 S. Marshall St., Suite 105B
Winston-Salem, NC 27101-5865
(866) 308-2773